Premier vs Tesco:Which is more popular?
In September 2026, Tesco had more branded searches than Premier among convenience stores in the United Kingdom. Tesco had about 4.1 million branded searches, while Premier had 22,200. Tesco made up 77.8% of all convenience store searches we track, and Premier accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about convenience stores, Tesco appeared in four of the five answers and Premier in three. Tesco was mentioned before Premier in two out of three answers.
Who do people search for more?
Tesco, about 184 searches for every 1 for Premier
Who does AI mention more?
Tesco, mentioned in 4 of 5 answers, Premier in 3
Who does AI recommend more?
Tesco, named ahead of Premier in 2 of 3 answers
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Top convenience stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tesco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Premier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tesco was listed before Premier in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tesco1st
Spar2nd
Londis3rd
Premier4th
Co-op5th
Costcutter6th
Nisa Local7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tesco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Londis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Premier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nisa Local1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Co-op1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Costcutter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about convenience stores
5 answers
Asked ChatGPT
“What's the best convenience store chain in the UK?”
Asked ChatGPT
“What are the biggest convenience store chains in the UK?”
Asked ChatGPT
“Which UK convenience store chain has the best prices?”
Searched Google, AI Overview
“convenience stores”
Searched Google, AI Overview
“corner shop”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Premier or Tesco more popular in search?
This chart shows how often people search Google for Premier and Tesco by name. Each line represents a brand's share of searches for all seven convenience stores we track, month by month, from searches in United Kingdom.
Share of searches by month for Tesco, Premier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tesco | Londis | Nisa Local | Co-op | Costcutter | Spar | Premier |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 8.1% | 5.4% | 5.4% | 3% | 4.4% | 0.4% |
| Nov 2025 | 71.3% | 7.8% | 5.2% | 6.4% | 3.5% | 5.2% | 0.47% |
| Dec 2025 | 72.1% | 7.9% | 5.3% | 6.5% | 3.5% | 4.3% | 0.39% |
| Jan 2026 | 70.8% | 7.8% | 5.2% | 6.4% | 4.3% | 5.2% | 0.47% |
| Feb 2026 | 72.9% | 8% | 5.3% | 5.3% | 3.6% | 4.4% | 0.48% |
| Mar 2026 | 72.9% | 8% | 5.3% | 5.3% | 3.6% | 4.4% | 0.48% |
| Apr 2026 | 74.2% | 8.2% | 5.5% | 4.5% | 3.7% | 3.7% | 0.4% |
| May 2026 | 74.8% | 8.2% | 5.5% | 3.7% | 3.7% | 3.7% | 0.41% |
| Jun 2026 | 73.6% | 8.1% | 5.4% | 3.6% | 4.4% | 4.4% | 0.4% |
| Jul 2026 | 74.8% | 8.2% | 5.5% | 3.7% | 3.7% | 3.7% | 0.41% |
| Aug 2026 | 74.8% | 8.2% | 5.5% | 3.7% | 3.7% | 3.7% | 0.5% |
| Sep 2026 | 77.8% | 7% | 4.7% | 3.8% | 3.1% | 3.1% | 0.42% |
Tesco sells other things too, so only its searches that name this product count here, like “tesco express”.
How has the Premier and Tesco comparison changed over the last 12 months?
3 findings
- Tesco was ahead of Premier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Premier’s share of searches among convenience stores in the United Kingdom moved from 0.4% to 0.42%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Tesco’s share of searches among convenience stores in the United Kingdom moved from 73.4% to 77.8%, and its estimated monthly branded searches moved from 3.4M to 4.1M.
How did search popularity change for United Kingdom convenience stores in September 2026?
2 changes
In September 2026, Tesco gained share of searches among convenience stores in the United Kingdom, from 74.8% to 77.8%.
Estimated monthly branded searches for Premier in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Premier’s and Tesco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among convenience stores
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