Brandwave

How popular isSpar?

In September 2026, people searched for Spar by name about 165,000 times in the United Kingdom, a 17.9% decrease from the previous year. These searches made up 3.1% of all United Kingdom convenience store searches, placing Spar sixth out of seven stores. When we asked both ChatGPT and Google AI Overviews about convenience stores, Spar appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Spar is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. TescoShare of searches 77.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. LondisShare of searches 7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Nisa LocalShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. Co-opShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. SparShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top convenience stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spar was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spar is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesco1st
  2. Spar2nd
  3. Londis3rd
  4. Premier4th
  5. Co-op5th
  6. Costcutter6th
  7. Nisa Local7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tesco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Londis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Premier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nisa Local1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Co-op1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costcutter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about convenience stores

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which convenience stores compete with Spar?

Spar against convenience stores in the United Kingdom, by month

Share of searches by month for Tesco, Londis, Nisa Local, Co-op, Costcutter, Spar. The figures are in the table below the chart.

View monthly share of searches table
MonthTescoLondisNisa LocalCo-opCostcutterSparPremier
Oct 202573.4%8.1%5.4%5.4%3%4.4%0.4%
Nov 202571.3%7.8%5.2%6.4%3.5%5.2%0.47%
Dec 202572.1%7.9%5.3%6.5%3.5%4.3%0.39%
Jan 202670.8%7.8%5.2%6.4%4.3%5.2%0.47%
Feb 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Mar 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Apr 202674.2%8.2%5.5%4.5%3.7%3.7%0.4%
May 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Jun 202673.6%8.1%5.4%3.6%4.4%4.4%0.4%
Jul 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Aug 202674.8%8.2%5.5%3.7%3.7%3.7%0.5%
Sep 202677.8%7%4.7%3.8%3.1%3.1%0.42%

  1. 1.Tesco

    77.8%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +3 points.

  2. 2.Londis

    7%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  3. 3.Nisa Local

    4.7%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

  4. 4.Co-op

    3.8%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Costcutter

    3.1%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.5 points.

  6. 6.Spar

    3.1%

    Held 6th. 165K estimated branded searches, -17.9% vs prior month. Share -0.5 points.

  7. 7.Premier

    0.42%

    Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Tesco sells other things too, so only its searches that name this product count here, like “tesco express”.

Compare popularity between Spar and its closest rivals

Every comparison with Spar

6 comparisons

How has branded search demand for Spar changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spar in the United Kingdom fell from 201K to 165K.
  • Across the 12 months ending September 2026, Spar’s share of searches among convenience stores in the United Kingdom decreased from 4.4% to 3.1%.
  • Across the 12 months ending September 2026, Spar’s share of searches among convenience stores in the United Kingdom peaked at 5.2% in November 2025 and was lowest at 3.1% in September 2026.
  • Across the 12 months ending September 2026, Spar fell from 5th to 6th among convenience stores in the United Kingdom.

How did search popularity change for United Kingdom convenience stores in September 2026?

6 changes

  1. In September 2026, Tesco gained share of searches among convenience stores in the United Kingdom, from 74.8% to 77.8%.

  2. In September 2026, Londis lost share of searches among convenience stores in the United Kingdom, from 8.2% to 7%.

  3. In September 2026, Nisa Local lost share of searches among convenience stores in the United Kingdom, from 5.5% to 4.7%.

  4. In September 2026, Costcutter lost share of searches among convenience stores in the United Kingdom, from 3.7% to 3.1%.

  5. In September 2026, Spar lost share of searches among convenience stores in the United Kingdom, from 3.7% to 3.1%.

  6. Estimated monthly branded searches for Premier in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are Spar’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spar

Do you work for Spar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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