Brandwave

Londis vs Spar:Which is more popular?

In September 2026, Londis had more branded searches than Spar among convenience stores in the United Kingdom. Londis had about 368,000 branded searches, while Spar had 165,000. Londis made up 7% of all convenience store searches we track, and Spar accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about convenience stores, Londis and Spar each appeared in three of the five answers. Spar was mentioned before Londis in every answer.

Among convenience stores in the United Kingdom in September 2026

Who do people search for more?

Londis, about 2 searches for every 1 for Spar

Londis 368K searchesSpar 165K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Londis in 3 of 5Spar in 3 of 5

Who does AI recommend more?

Spar, named ahead of Londis in every answer

Spar first in 3Londis never first

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Top convenience stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Londis and Spar were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spar was listed before Londis in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesco1st
  2. Spar2nd
  3. Londis3rd
  4. Premier4th
  5. Co-op5th
  6. Costcutter6th
  7. Nisa Local7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tesco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Londis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Premier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nisa Local1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Co-op1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costcutter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about convenience stores

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Londis or Spar more popular in search?

This chart shows how often people search Google for Londis and Spar by name. Each line represents a brand's share of searches for all seven convenience stores we track, month by month, from searches in United Kingdom.

Londis and Spar among convenience stores in the United Kingdom, by month

Share of searches by month for Londis, Spar. The figures are in the table below the chart.

View monthly share of searches table
MonthTescoLondisNisa LocalCo-opCostcutterSparPremier
Oct 202573.4%8.1%5.4%5.4%3%4.4%0.4%
Nov 202571.3%7.8%5.2%6.4%3.5%5.2%0.47%
Dec 202572.1%7.9%5.3%6.5%3.5%4.3%0.39%
Jan 202670.8%7.8%5.2%6.4%4.3%5.2%0.47%
Feb 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Mar 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Apr 202674.2%8.2%5.5%4.5%3.7%3.7%0.4%
May 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Jun 202673.6%8.1%5.4%3.6%4.4%4.4%0.4%
Jul 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Aug 202674.8%8.2%5.5%3.7%3.7%3.7%0.5%
Sep 202677.8%7%4.7%3.8%3.1%3.1%0.42%

How has the Londis and Spar comparison changed over the last 12 months?

3 findings
  • Londis was ahead of Spar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Londis’ share of searches among convenience stores in the United Kingdom moved from 8.1% to 7%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Spar’s share of searches among convenience stores in the United Kingdom moved from 4.4% to 3.1%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for United Kingdom convenience stores in September 2026?

2 changes
  1. In September 2026, Londis lost share of searches among convenience stores in the United Kingdom, from 8.2% to 7%.

  2. In September 2026, Spar lost share of searches among convenience stores in the United Kingdom, from 3.7% to 3.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Londis’ and Spar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Londis

1 branded search term

  • londis

Spar

1 branded search term

  • spar

How the Brand Demand Index is measured

Other head-to-heads among convenience stores

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