Brandwave

Co-op vs Tesco:Which is more popular?

In September 2026, Tesco had more branded searches than Co-op among convenience stores in the United Kingdom. Tesco had about 4.1 million branded searches, while Co-op had 201,000. Tesco made up 77.8% of all convenience store searches we track, and Co-op accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about convenience stores, Tesco appeared in four of the five answers and Co-op in one. Tesco was mentioned before Co-op in every answer.

Among convenience stores in the United Kingdom in September 2026

Who do people search for more?

Tesco, about 20 searches for every 1 for Co-op

Tesco 4.1M searchesCo-op 201K searches

Who does AI mention more?

Tesco, mentioned in 4 of 5 answers, Co-op in 1

Tesco in 4 of 5Co-op in 1 of 5

Who does AI recommend more?

Tesco, named ahead of Co-op in every answer

Tesco first in 3Co-op never first

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Top convenience stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tesco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Co-op was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tesco was listed before Co-op in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesco1st
  2. Spar2nd
  3. Londis3rd
  4. Premier4th
  5. Co-op5th
  6. Costcutter6th
  7. Nisa Local7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tesco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Londis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Premier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nisa Local1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Co-op1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costcutter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about convenience stores

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Co-op or Tesco more popular in search?

This chart shows how often people search Google for Co-op and Tesco by name. Each line represents a brand's share of searches for all seven convenience stores we track, month by month, from searches in United Kingdom.

Co-op and Tesco among convenience stores in the United Kingdom, by month

Share of searches by month for Tesco, Co-op. The figures are in the table below the chart.

View monthly share of searches table
MonthTescoLondisNisa LocalCo-opCostcutterSparPremier
Oct 202573.4%8.1%5.4%5.4%3%4.4%0.4%
Nov 202571.3%7.8%5.2%6.4%3.5%5.2%0.47%
Dec 202572.1%7.9%5.3%6.5%3.5%4.3%0.39%
Jan 202670.8%7.8%5.2%6.4%4.3%5.2%0.47%
Feb 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Mar 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Apr 202674.2%8.2%5.5%4.5%3.7%3.7%0.4%
May 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Jun 202673.6%8.1%5.4%3.6%4.4%4.4%0.4%
Jul 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Aug 202674.8%8.2%5.5%3.7%3.7%3.7%0.5%
Sep 202677.8%7%4.7%3.8%3.1%3.1%0.42%

Tesco sells other things too, so only its searches that name this product count here, like “tesco express”.

How has the Co-op and Tesco comparison changed over the last 12 months?

3 findings
  • Tesco was ahead of Co-op in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Co-op’s share of searches among convenience stores in the United Kingdom moved from 5.4% to 3.8%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, Tesco’s share of searches among convenience stores in the United Kingdom moved from 73.4% to 77.8%, and its estimated monthly branded searches moved from 3.4M to 4.1M.

How did search popularity change for United Kingdom convenience stores in September 2026?

2 changes
  1. In September 2026, Tesco gained share of searches among convenience stores in the United Kingdom, from 74.8% to 77.8%.

  2. Estimated monthly branded searches for Co-op in the United Kingdom fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Co-op’s and Tesco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Co-op

2 branded search terms

  • co-op food
  • coop food

Tesco

1 branded search term

  • tesco express

How the Brand Demand Index is measured

Other head-to-heads among convenience stores

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