Brandwave

Nisa Local vs Tesco:Which is more popular?

In September 2026, Tesco had more branded searches than Nisa Local among convenience stores in the United Kingdom. Tesco had about 4.1 million branded searches, while Nisa Local had 246,000. Tesco made up 77.8% of all convenience store searches we track, and Nisa Local accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about convenience stores, Tesco appeared in four of the five answers and Nisa Local in one. Tesco was mentioned before Nisa Local in every answer.

Among convenience stores in the United Kingdom in September 2026

Who do people search for more?

Tesco, about 17 searches for every 1 for Nisa Local

Tesco 4.1M searchesNisa Local 246K searches

Who does AI mention more?

Tesco, mentioned in 4 of 5 answers, Nisa Local in 1

Tesco in 4 of 5Nisa Local in 1 of 5

Who does AI recommend more?

Tesco, named ahead of Nisa Local in every answer

Tesco first in 3Nisa Local never first

Follow Nisa Local vs Tesco and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top convenience stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tesco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nisa Local was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tesco was listed before Nisa Local in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesco1st
  2. Spar2nd
  3. Londis3rd
  4. Premier4th
  5. Co-op5th
  6. Costcutter6th
  7. Nisa Local7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tesco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Londis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Premier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nisa Local1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Co-op1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costcutter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about convenience stores

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Nisa Local or Tesco more popular in search?

This chart shows how often people search Google for Nisa Local and Tesco by name. Each line represents a brand's share of searches for all seven convenience stores we track, month by month, from searches in United Kingdom.

Nisa Local and Tesco among convenience stores in the United Kingdom, by month

Share of searches by month for Tesco, Nisa Local. The figures are in the table below the chart.

View monthly share of searches table
MonthTescoLondisNisa LocalCo-opCostcutterSparPremier
Oct 202573.4%8.1%5.4%5.4%3%4.4%0.4%
Nov 202571.3%7.8%5.2%6.4%3.5%5.2%0.47%
Dec 202572.1%7.9%5.3%6.5%3.5%4.3%0.39%
Jan 202670.8%7.8%5.2%6.4%4.3%5.2%0.47%
Feb 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Mar 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Apr 202674.2%8.2%5.5%4.5%3.7%3.7%0.4%
May 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Jun 202673.6%8.1%5.4%3.6%4.4%4.4%0.4%
Jul 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Aug 202674.8%8.2%5.5%3.7%3.7%3.7%0.5%
Sep 202677.8%7%4.7%3.8%3.1%3.1%0.42%

Tesco sells other things too, so only its searches that name this product count here, like “tesco express”.

How has the Nisa Local and Tesco comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom convenience stores in September 2026?

2 changes
  1. In September 2026, Tesco gained share of searches among convenience stores in the United Kingdom, from 74.8% to 77.8%.

  2. In September 2026, Nisa Local lost share of searches among convenience stores in the United Kingdom, from 5.5% to 4.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nisa Local’s and Tesco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nisa Local

1 branded search term

  • nisa local

Tesco

1 branded search term

  • tesco express

How the Brand Demand Index is measured

Other head-to-heads among convenience stores

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.