How popular isPrestige Hampers?
In September 2026, people searched for Prestige Hampers by name about 1,000 times in the United Kingdom, a 47.4% decrease from the previous year. These searches made up 1% of all United Kingdom hamper company searches, placing Prestige Hampers eighth out of nine companies. When we asked both ChatGPT and Google AI Overviews about hamper companies, Prestige Hampers appeared in two of the five answers and was the fifth most recommended of the nine.
Prestige Hampers is the eighth most searched of 9 competitors and the fifth most recommended in AI answers.
M&SShare of searches 56.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Fortnum & MasonShare of searches 28.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
HarrodsShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
John LewisShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Prestige HampersShare of searches 1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Follow Prestige Hampers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hamper companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Prestige Hampers was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Prestige Hampers is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fortnum & Mason3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hampers.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- M&S2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Harrods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prestige Hampers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Selfridges1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virginia Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Waitrose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hamper companies
5 answers
Asked ChatGPT
“Where can I buy the best Christmas hamper in the UK?”
Asked ChatGPT
“What's the best luxury food hamper to send as a gift in the UK?”
Asked ChatGPT
“Which UK hamper companies are good for corporate gifts?”
Searched Google, AI Overview
“hampers”
Searched Google, AI Overview
“christmas hampers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which hamper companies compete with Prestige Hampers?
Share of searches by month for M&S, Fortnum & Mason, Harrods, John Lewis, Waitrose, Prestige Hampers. The figures are in the table below the chart.
View monthly share of searches table
| Month | M&S | Fortnum & Mason | Harrods | John Lewis | Waitrose | Selfridges | Virginia Hayward | Prestige Hampers | Hampers.com |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 26.5% | 5.3% | 4.3% | 4.3% | 2.3% | 1.9% | 1.5% | 0.71% |
| Nov 2025 | 57.8% | 23.6% | 4.7% | 4.7% | 3.9% | 2.1% | 0.93% | 1.7% | 0.51% |
| Dec 2025 | 58.5% | 19.6% | 4.8% | 5.9% | 3.9% | 2.2% | 1.2% | 3.2% | 0.64% |
| Jan 2026 | 46.2% | 34.6% | 4.6% | 4.6% | 2.4% | 2% | 2% | 2.4% | 1.1% |
| Feb 2026 | 56.8% | 28.4% | 3.7% | 3.7% | 2.4% | 1.7% | 1.3% | 1.3% | 0.75% |
| Mar 2026 | 57.1% | 28.5% | 3.8% | 3.1% | 2.5% | 1.7% | 1.1% | 1.4% | 0.93% |
| Apr 2026 | 56.4% | 28.2% | 4.5% | 3% | 2.5% | 2% | 1.1% | 1.4% | 0.92% |
| May 2026 | 55.6% | 27.8% | 4.5% | 3.7% | 2.9% | 2% | 1.4% | 1.4% | 0.91% |
| Jun 2026 | 56.1% | 28.1% | 4.6% | 3.7% | 2.4% | 2% | 1.1% | 1.1% | 0.91% |
| Jul 2026 | 56.4% | 28.2% | 4.6% | 3.7% | 2.4% | 2% | 1.1% | 0.91% | 0.75% |
| Aug 2026 | 56.6% | 28.3% | 4.6% | 3.1% | 2.4% | 2% | 1.3% | 0.92% | 0.75% |
| Sep 2026 | 56.2% | 28.1% | 4.6% | 3% | 2.5% | 2% | 1.7% | 1% | 0.91% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.2% | 54.2K | +22.1% | -0.4 points | |
| 2, held 2nd | 28.1% | 27.1K | +22.1% | -0.2 points | |
| 3, held 3rd | 4.6% | 4.4K | +22.2% | 0 points | |
| 4, held 4th | 3% | 2.9K | +20.8% | -0.1 points | |
| 5, held 5th | 2.5% | 2.4K | +26.3% | +0.1 points | |
| 6, held 6th | 2% | 1.9K | +18.8% | -0.1 points | |
| 7, held 7th | 1.7% | 1.6K | +60% | +0.4 points | |
| 8, held 8th | 1% | 1K | +38.9% | +0.1 points | |
| 9, held 9th | 0.91% | 880 | +49.2% | +0.2 points |
1.
M&S56.2%
Held 1st. 54.2K estimated branded searches, +22.1% vs prior month. Share -0.4 points.
28.1%
Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.2 points.
3.
Harrods4.6%
Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.
3%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.1 points.
5.
Waitrose2.5%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
2%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.
1.7%
Held 7th. 1.6K estimated branded searches, +60% vs prior month. Share +0.4 points.
1%
Held 8th. 1K estimated branded searches, +38.9% vs prior month. Share +0.1 points.
0.91%
Held 9th. 880 estimated branded searches, +49.2% vs prior month. Share +0.2 points.
M&S, Harrods and 3 other brands sell other things too, so only their searches that name this product count here, like “m&s hampers”.
Compare popularity between Prestige Hampers and its closest rivals
Every comparison with Prestige Hampers
8 comparisons
How has branded search demand for Prestige Hampers changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Prestige Hampers in the United Kingdom fell from 1.9K to 1K.
- Across the 12 months ending September 2026, Prestige Hampers’ share of searches among hamper companies in the United Kingdom peaked at 3.2% in December 2025 and was lowest at 0.91% in July 2026.
How did search popularity change for United Kingdom hamper companies in September 2026?
6 changes
Virginia Hayward’s share of searches among hamper companies in the United Kingdom has gained ground for 3 months in a row, from 1.1% to 1.7% in September 2026.
Estimated monthly branded searches for Waitrose in the United Kingdom fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.
Estimated monthly branded searches for Prestige Hampers in the United Kingdom fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.
Estimated monthly branded searches for John Lewis in the United Kingdom fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
Estimated monthly branded searches for Selfridges in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for Harrods in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are Prestige Hampers’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Prestige Hampers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- prestige hampers
Do you work for Prestige Hampers? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Prestige Hampers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.