Prestige Hampers vs Waitrose:Which is more popular?
In September 2026, Waitrose had more branded searches than Prestige Hampers among hamper companies in the United Kingdom. Waitrose had about 2,400 branded searches, while Prestige Hampers had 1,000. Waitrose made up 2.5% of all hamper company searches we track, and Prestige Hampers accounted for 1%. When we asked ChatGPT and Google AI Overviews about hamper companies, Prestige Hampers appeared in two of the five answers and Waitrose in none.
Who do people search for more?
Waitrose, about 2 searches for every 1 for Prestige Hampers
Who does AI mention more?
Prestige Hampers, mentioned in 2 of 5 answers, Waitrose in 0
Who does AI recommend more?
Prestige Hampers, the only one of the two named
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Top hamper companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Prestige Hampers was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Waitrose did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fortnum & Mason3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hampers.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
M&S2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Harrods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Prestige Hampers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Selfridges1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virginia Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Waitrose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hamper companies
5 answers
Asked ChatGPT
“Where can I buy the best Christmas hamper in the UK?”
Asked ChatGPT
“What's the best luxury food hamper to send as a gift in the UK?”
Asked ChatGPT
“Which UK hamper companies are good for corporate gifts?”
Searched Google, AI Overview
“hampers”
Searched Google, AI Overview
“christmas hampers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Prestige Hampers or Waitrose more popular in search?
This chart shows how often people search Google for Prestige Hampers and Waitrose by name. Each line represents a brand's share of searches for all nine hamper companies we track, month by month, from searches in United Kingdom.
Share of searches by month for Waitrose, Prestige Hampers. The figures are in the table below the chart.
View monthly share of searches table
| Month | M&S | Fortnum & Mason | Harrods | John Lewis | Waitrose | Selfridges | Virginia Hayward | Prestige Hampers | Hampers.com |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 26.5% | 5.3% | 4.3% | 4.3% | 2.3% | 1.9% | 1.5% | 0.71% |
| Nov 2025 | 57.8% | 23.6% | 4.7% | 4.7% | 3.9% | 2.1% | 0.93% | 1.7% | 0.51% |
| Dec 2025 | 58.5% | 19.6% | 4.8% | 5.9% | 3.9% | 2.2% | 1.2% | 3.2% | 0.64% |
| Jan 2026 | 46.2% | 34.6% | 4.6% | 4.6% | 2.4% | 2% | 2% | 2.4% | 1.1% |
| Feb 2026 | 56.8% | 28.4% | 3.7% | 3.7% | 2.4% | 1.7% | 1.3% | 1.3% | 0.75% |
| Mar 2026 | 57.1% | 28.5% | 3.8% | 3.1% | 2.5% | 1.7% | 1.1% | 1.4% | 0.93% |
| Apr 2026 | 56.4% | 28.2% | 4.5% | 3% | 2.5% | 2% | 1.1% | 1.4% | 0.92% |
| May 2026 | 55.6% | 27.8% | 4.5% | 3.7% | 2.9% | 2% | 1.4% | 1.4% | 0.91% |
| Jun 2026 | 56.1% | 28.1% | 4.6% | 3.7% | 2.4% | 2% | 1.1% | 1.1% | 0.91% |
| Jul 2026 | 56.4% | 28.2% | 4.6% | 3.7% | 2.4% | 2% | 1.1% | 0.91% | 0.75% |
| Aug 2026 | 56.6% | 28.3% | 4.6% | 3.1% | 2.4% | 2% | 1.3% | 0.92% | 0.75% |
| Sep 2026 | 56.2% | 28.1% | 4.6% | 3% | 2.5% | 2% | 1.7% | 1% | 0.91% |
Waitrose sells other things too, so only its searches that name this product count here, like “waitrose hampers”.
How has the Prestige Hampers and Waitrose comparison changed over the last 12 months?
3 findings
- Waitrose was ahead of Prestige Hampers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Prestige Hampers’ share of searches among hamper companies in the United Kingdom moved from 1.5% to 1%, and its estimated monthly branded searches moved from 1.9K to 1K.
- Across the 12 months ending September 2026, Waitrose’s share of searches among hamper companies in the United Kingdom moved from 4.3% to 2.5%, and its estimated monthly branded searches moved from 5.4K to 2.4K.
How did search popularity change for United Kingdom hamper companies in September 2026?
2 changes
Estimated monthly branded searches for Waitrose in the United Kingdom fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.
Estimated monthly branded searches for Prestige Hampers in the United Kingdom fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Prestige Hampers’ and Waitrose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Prestige Hampers
1 branded search term
- prestige hampers
Waitrose
1 branded search term
- waitrose hampers
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