Brandwave

Harrods vs Prestige Hampers:Which is more popular?

In September 2026, Harrods had more branded searches than Prestige Hampers among hamper companies in the United Kingdom. Harrods had about 4,400 branded searches, while Prestige Hampers had 1,000. Harrods made up 4.6% of all hamper company searches we track, and Prestige Hampers accounted for 1%. When we asked ChatGPT and Google AI Overviews about hamper companies, Harrods and Prestige Hampers each appeared in two of the five answers. Harrods was mentioned before Prestige Hampers in two out of three answers that named either.

Among hamper companies in the United Kingdom in September 2026

Who do people search for more?

Harrods, about 4 searches for every 1 for Prestige Hampers

Harrods 4.4K searchesPrestige Hampers 1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Harrods in 2 of 5Prestige Hampers in 2 of 5

Who does AI recommend more?

Harrods, named ahead of Prestige Hampers in 2 of 3 answers

Harrods first in 2Prestige Hampers first in 1

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Top hamper companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harrods was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Prestige Hampers was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Harrods was listed before Prestige Hampers in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fortnum & Mason1st
  2. Harrods2nd
  3. Hampers.com3rd
  4. M&S4th
  5. Prestige Hampers5th
  6. Selfridges6th
  7. John Lewis–
  8. Waitrose–
  9. Virginia Hayward–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fortnum & Mason3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hampers.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • M&S2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Harrods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prestige Hampers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Selfridges1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virginia Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waitrose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hamper companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Harrods or Prestige Hampers more popular in search?

This chart shows how often people search Google for Harrods and Prestige Hampers by name. Each line represents a brand's share of searches for all nine hamper companies we track, month by month, from searches in United Kingdom.

Harrods and Prestige Hampers among hamper companies in the United Kingdom, by month

Share of searches by month for Harrods, Prestige Hampers. The figures are in the table below the chart.

View monthly share of searches table
MonthM&SFortnum & MasonHarrodsJohn LewisWaitroseSelfridgesVirginia HaywardPrestige HampersHampers.com
Oct 202553.1%26.5%5.3%4.3%4.3%2.3%1.9%1.5%0.71%
Nov 202557.8%23.6%4.7%4.7%3.9%2.1%0.93%1.7%0.51%
Dec 202558.5%19.6%4.8%5.9%3.9%2.2%1.2%3.2%0.64%
Jan 202646.2%34.6%4.6%4.6%2.4%2%2%2.4%1.1%
Feb 202656.8%28.4%3.7%3.7%2.4%1.7%1.3%1.3%0.75%
Mar 202657.1%28.5%3.8%3.1%2.5%1.7%1.1%1.4%0.93%
Apr 202656.4%28.2%4.5%3%2.5%2%1.1%1.4%0.92%
May 202655.6%27.8%4.5%3.7%2.9%2%1.4%1.4%0.91%
Jun 202656.1%28.1%4.6%3.7%2.4%2%1.1%1.1%0.91%
Jul 202656.4%28.2%4.6%3.7%2.4%2%1.1%0.91%0.75%
Aug 202656.6%28.3%4.6%3.1%2.4%2%1.3%0.92%0.75%
Sep 202656.2%28.1%4.6%3%2.5%2%1.7%1%0.91%

Harrods sells other things too, so only its searches that name this product count here, like “harrods hampers”.

How has the Harrods and Prestige Hampers comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom hamper companies in September 2026?

2 changes

  1. Estimated monthly branded searches for Prestige Hampers in the United Kingdom fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.

  2. Estimated monthly branded searches for Harrods in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Harrods’ and Prestige Hampers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harrods

1 branded search term

  • harrods hampers

Prestige Hampers

1 branded search term

  • prestige hampers

How the Brand Demand Index is measured

Other head-to-heads among hamper companies

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