Brandwave

Prestige Hampers vs Selfridges:Which is more popular?

In September 2026, Selfridges had more branded searches than Prestige Hampers among hamper companies in the United Kingdom. Selfridges had about 1,900 branded searches, while Prestige Hampers had 1,000. Selfridges made up 2% of all hamper company searches we track, and Prestige Hampers accounted for 1%. When we asked ChatGPT and Google AI Overviews about hamper companies, Prestige Hampers appeared in two of the five answers and Selfridges in one. Prestige Hampers was mentioned before Selfridges in two out of three answers that named either.

Among hamper companies in the United Kingdom in September 2026

Who do people search for more?

Selfridges, about 90% more searches than Prestige Hampers

Selfridges 1.9K searchesPrestige Hampers 1K searches

Who does AI mention more?

Prestige Hampers, mentioned in 2 of 5 answers, Selfridges in 1

Prestige Hampers in 2 of 5Selfridges in 1 of 5

Who does AI recommend more?

Prestige Hampers, named ahead of Selfridges in 2 of 3 answers

Prestige Hampers first in 2Selfridges first in 1

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Top hamper companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Prestige Hampers was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Selfridges was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Prestige Hampers was listed before Selfridges in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fortnum & Mason1st
  2. Harrods2nd
  3. Hampers.com3rd
  4. M&S4th
  5. Prestige Hampers5th
  6. Selfridges6th
  7. John Lewis–
  8. Waitrose–
  9. Virginia Hayward–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fortnum & Mason3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hampers.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • M&S2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Harrods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prestige Hampers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Selfridges1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virginia Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waitrose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hamper companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Prestige Hampers or Selfridges more popular in search?

This chart shows how often people search Google for Prestige Hampers and Selfridges by name. Each line represents a brand's share of searches for all nine hamper companies we track, month by month, from searches in United Kingdom.

Prestige Hampers and Selfridges among hamper companies in the United Kingdom, by month

Share of searches by month for Selfridges, Prestige Hampers. The figures are in the table below the chart.

View monthly share of searches table
MonthM&SFortnum & MasonHarrodsJohn LewisWaitroseSelfridgesVirginia HaywardPrestige HampersHampers.com
Oct 202553.1%26.5%5.3%4.3%4.3%2.3%1.9%1.5%0.71%
Nov 202557.8%23.6%4.7%4.7%3.9%2.1%0.93%1.7%0.51%
Dec 202558.5%19.6%4.8%5.9%3.9%2.2%1.2%3.2%0.64%
Jan 202646.2%34.6%4.6%4.6%2.4%2%2%2.4%1.1%
Feb 202656.8%28.4%3.7%3.7%2.4%1.7%1.3%1.3%0.75%
Mar 202657.1%28.5%3.8%3.1%2.5%1.7%1.1%1.4%0.93%
Apr 202656.4%28.2%4.5%3%2.5%2%1.1%1.4%0.92%
May 202655.6%27.8%4.5%3.7%2.9%2%1.4%1.4%0.91%
Jun 202656.1%28.1%4.6%3.7%2.4%2%1.1%1.1%0.91%
Jul 202656.4%28.2%4.6%3.7%2.4%2%1.1%0.91%0.75%
Aug 202656.6%28.3%4.6%3.1%2.4%2%1.3%0.92%0.75%
Sep 202656.2%28.1%4.6%3%2.5%2%1.7%1%0.91%

Selfridges sells other things too, so only its searches that name this product count here, like “selfridges hampers”.

How has the Prestige Hampers and Selfridges comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom hamper companies in September 2026?

2 changes

  1. Estimated monthly branded searches for Prestige Hampers in the United Kingdom fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.

  2. Estimated monthly branded searches for Selfridges in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Prestige Hampers’ and Selfridges’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Prestige Hampers

1 branded search term

  • prestige hampers

Selfridges

1 branded search term

  • selfridges hampers

How the Brand Demand Index is measured

Other head-to-heads among hamper companies

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