Brandwave

How popular isODEON?

In September 2026, people searched for ODEON by name about 1 million times in the United Kingdom, a 17.2% increase from the previous year. These searches made up 29.5% of all United Kingdom cinema chain searches, placing ODEON second out of six chains. When we asked both ChatGPT and Google AI Overviews about cinema chains, ODEON appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

ODEON is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. CineworldShare of searches 35.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. ODEONShare of searches 29.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. VueShare of searches 23.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. EverymanShare of searches 4.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. Showcase CinemasShare of searches 4.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

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Top cinema chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, ODEON appeared in all three answers. ODEON is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cineworld1st
  2. Vue2nd
  3. ODEON3rd
  4. Everyman4th
  5. Showcase Cinemas5th
  6. Picturehouse6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cineworld3 of 3Named in 3 of 3 ChatGPT answers
  • ODEON3 of 3Named in 3 of 3 ChatGPT answers
  • Vue3 of 3Named in 3 of 3 ChatGPT answers
  • Everyman2 of 3Named in 2 of 3 ChatGPT answers
  • Showcase Cinemas2 of 3Named in 2 of 3 ChatGPT answers
  • Picturehouse1 of 3Named in 1 of 3 ChatGPT answers

See every answer about cinema chains

3 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which cinema chains compete with ODEON?

ODEON against cinema chains in the United Kingdom, by month

Share of searches by month for Cineworld, ODEON, Vue, Everyman, Showcase Cinemas. The figures are in the table below the chart.

View monthly share of searches table
MonthCineworldODEONVueEverymanShowcase CinemasPicturehouse
Oct 202532.1%28%26.4%6.4%5.3%1.8%
Nov 202530.5%31.2%25.1%6.1%5%2.1%
Dec 202534.1%28.6%23%6.9%5.6%1.9%
Jan 202627.8%29.7%27.8%6.8%5.6%2.3%
Feb 202626.5%33%26.5%6.5%5.3%2.2%
Mar 202628%29.7%28%6.8%5.6%1.9%
Apr 202630.9%31.7%25.5%5.1%5.1%1.7%
May 202633%27.7%27%5.4%5.4%1.5%
Jun 202630.9%31.7%25.5%5.1%5.1%1.7%
Jul 202631.7%31.2%25.9%4.3%5.2%1.7%
Aug 202633.8%28.1%27.5%4.5%4.5%1.5%
Sep 202635.2%29.5%23.7%4.8%4.8%2%

  1. 1.Cineworld

    35.2%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share +1.4 points.

  2. 2.ODEON

    29.5%

    Held 2nd. 1M estimated branded searches, -17.8% vs prior month. Share +1.5 points.

  3. 3.Vue

    23.7%

    Held 3rd. 823K estimated branded searches, -32.5% vs prior month. Share -3.8 points.

  4. 4.Everyman

    4.8%

    Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share +0.2 points.

  5. 5.Showcase Cinemas

    4.8%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share +0.2 points.

  6. 6.Picturehouse

    2%

    Held 6th. 68.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between ODEON and its closest rivals

Every comparison with ODEON

5 comparisons

How has branded search demand for ODEON changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ODEON in the United Kingdom rose from 874K to 1M.
  • Across the 12 months ending September 2026, ODEON’s share of searches among cinema chains in the United Kingdom increased from 28% to 29.5%.
  • Across the 12 months ending September 2026, ODEON’s share of searches among cinema chains in the United Kingdom peaked at 33% in February 2026 and was lowest at 27.7% in May 2026.

How did search popularity change for United Kingdom cinema chains in September 2026?

5 changes

  1. In September 2026, ODEON gained share of searches among cinema chains in the United Kingdom, from 28.1% to 29.5%.

  2. In September 2026, Cineworld gained share of searches among cinema chains in the United Kingdom, from 33.8% to 35.2%.

  3. In September 2026, Vue lost share of searches among cinema chains in the United Kingdom, from 27.5% to 23.7%.

  4. Estimated monthly branded searches for Picturehouse in the United Kingdom rose 22.3% over 12 measured months, from 56.1K to 68.6K in September 2026.

  5. Estimated monthly branded searches for Everyman in the United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are ODEON’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ODEON’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • odeon
  • odeon cinema

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How the Brand Demand Index is measured

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