Brandwave

How popular isPicturehouse?

In September 2026, people searched for Picturehouse by name about 68,600 times in the United Kingdom, a 22.3% increase from the previous year. These searches made up 2% of all United Kingdom cinema chain searches, placing Picturehouse sixth out of six chains. When we asked both ChatGPT and Google AI Overviews about cinema chains, Picturehouse appeared in one of the three answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Picturehouse is the sixth most searched of 6 competitors and the sixth most recommended in AI answers.

  1. CineworldShare of searches 35.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. ODEONShare of searches 29.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. VueShare of searches 23.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. EverymanShare of searches 4.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. PicturehouseShare of searches 2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th

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Top cinema chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Picturehouse was mentioned in one out of three: in one of the three ChatGPT answers. Picturehouse is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cineworld1st
  2. Vue2nd
  3. ODEON3rd
  4. Everyman4th
  5. Showcase Cinemas5th
  6. Picturehouse6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cineworld3 of 3Named in 3 of 3 ChatGPT answers
  • ODEON3 of 3Named in 3 of 3 ChatGPT answers
  • Vue3 of 3Named in 3 of 3 ChatGPT answers
  • Everyman2 of 3Named in 2 of 3 ChatGPT answers
  • Showcase Cinemas2 of 3Named in 2 of 3 ChatGPT answers
  • Picturehouse1 of 3Named in 1 of 3 ChatGPT answers

See every answer about cinema chains

3 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which cinema chains compete with Picturehouse?

Picturehouse against cinema chains in the United Kingdom, by month

Share of searches by month for Cineworld, ODEON, Vue, Everyman, Showcase Cinemas, Picturehouse. The figures are in the table below the chart.

View monthly share of searches table
MonthCineworldODEONVueEverymanShowcase CinemasPicturehouse
Oct 202532.1%28%26.4%6.4%5.3%1.8%
Nov 202530.5%31.2%25.1%6.1%5%2.1%
Dec 202534.1%28.6%23%6.9%5.6%1.9%
Jan 202627.8%29.7%27.8%6.8%5.6%2.3%
Feb 202626.5%33%26.5%6.5%5.3%2.2%
Mar 202628%29.7%28%6.8%5.6%1.9%
Apr 202630.9%31.7%25.5%5.1%5.1%1.7%
May 202633%27.7%27%5.4%5.4%1.5%
Jun 202630.9%31.7%25.5%5.1%5.1%1.7%
Jul 202631.7%31.2%25.9%4.3%5.2%1.7%
Aug 202633.8%28.1%27.5%4.5%4.5%1.5%
Sep 202635.2%29.5%23.7%4.8%4.8%2%

  1. 1.Cineworld

    35.2%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share +1.4 points.

  2. 2.ODEON

    29.5%

    Held 2nd. 1M estimated branded searches, -17.8% vs prior month. Share +1.5 points.

  3. 3.Vue

    23.7%

    Held 3rd. 823K estimated branded searches, -32.5% vs prior month. Share -3.8 points.

  4. 4.Everyman

    4.8%

    Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share +0.2 points.

  5. 5.Showcase Cinemas

    4.8%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share +0.2 points.

  6. 6.Picturehouse

    2%

    Held 6th. 68.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between Picturehouse and its closest rivals

Every comparison with Picturehouse

5 comparisons

How has branded search demand for Picturehouse changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Picturehouse in the United Kingdom rose from 56.1K to 68.6K.
  • Across the 12 months ending September 2026, Picturehouse’s share of searches among cinema chains in the United Kingdom held steady, from 1.8% to 2%.

How did search popularity change for United Kingdom cinema chains in September 2026?

5 changes

  1. In September 2026, ODEON gained share of searches among cinema chains in the United Kingdom, from 28.1% to 29.5%.

  2. In September 2026, Cineworld gained share of searches among cinema chains in the United Kingdom, from 33.8% to 35.2%.

  3. In September 2026, Vue lost share of searches among cinema chains in the United Kingdom, from 27.5% to 23.7%.

  4. Estimated monthly branded searches for Picturehouse in the United Kingdom rose 22.3% over 12 measured months, from 56.1K to 68.6K in September 2026.

  5. Estimated monthly branded searches for Everyman in the United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are Picturehouse’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Picturehouse’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • picturehouse
  • picturehouse cinema

Do you work for Picturehouse? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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