ODEON vs Picturehouse:Which is more popular?
In September 2026, ODEON had more branded searches than Picturehouse among cinema chains in the United Kingdom. ODEON had about 1 million branded searches, while Picturehouse had 68,600. ODEON made up 29.5% of all cinema chain searches we track, and Picturehouse accounted for 2%. When we asked ChatGPT and Google AI Overviews about cinema chains, ODEON appeared in all three answers and Picturehouse in one. ODEON was mentioned before Picturehouse in every answer.
Who do people search for more?
ODEON, about 15 searches for every 1 for Picturehouse
Who does AI mention more?
ODEON, mentioned in every answer we collected
Who does AI recommend more?
ODEON, named ahead of Picturehouse in every answer
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Top cinema chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, ODEON appeared in all three answers. Picturehouse was mentioned in one out of three: in one of the three ChatGPT answers. ODEON was listed before Picturehouse in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Cineworld1st
Vue2nd- ODEON3rd
Everyman4th
Showcase Cinemas5th
Picturehouse6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cineworld3 of 3Named in 3 of 3 ChatGPT answers
- ODEON3 of 3Named in 3 of 3 ChatGPT answers
- Vue3 of 3Named in 3 of 3 ChatGPT answers
- Everyman2 of 3Named in 2 of 3 ChatGPT answers
- Showcase Cinemas2 of 3Named in 2 of 3 ChatGPT answers
- Picturehouse1 of 3Named in 1 of 3 ChatGPT answers
See every answer about cinema chains
3 answers
Asked ChatGPT
“Which cinema chain should I go to in the UK?”
Asked ChatGPT
“What are the best cinema chains in the UK?”
Asked ChatGPT
“What's the cheapest cinema chain in the UK?”
Searched Google, AI Overview
“cinema near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cinema”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is ODEON or Picturehouse more popular in search?
This chart shows how often people search Google for ODEON and Picturehouse by name. Each line represents a brand's share of searches for all six cinema chains we track, month by month, from searches in United Kingdom.
Share of searches by month for ODEON, Picturehouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cineworld | ODEON | Vue | Everyman | Showcase Cinemas | Picturehouse |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 28% | 26.4% | 6.4% | 5.3% | 1.8% |
| Nov 2025 | 30.5% | 31.2% | 25.1% | 6.1% | 5% | 2.1% |
| Dec 2025 | 34.1% | 28.6% | 23% | 6.9% | 5.6% | 1.9% |
| Jan 2026 | 27.8% | 29.7% | 27.8% | 6.8% | 5.6% | 2.3% |
| Feb 2026 | 26.5% | 33% | 26.5% | 6.5% | 5.3% | 2.2% |
| Mar 2026 | 28% | 29.7% | 28% | 6.8% | 5.6% | 1.9% |
| Apr 2026 | 30.9% | 31.7% | 25.5% | 5.1% | 5.1% | 1.7% |
| May 2026 | 33% | 27.7% | 27% | 5.4% | 5.4% | 1.5% |
| Jun 2026 | 30.9% | 31.7% | 25.5% | 5.1% | 5.1% | 1.7% |
| Jul 2026 | 31.7% | 31.2% | 25.9% | 4.3% | 5.2% | 1.7% |
| Aug 2026 | 33.8% | 28.1% | 27.5% | 4.5% | 4.5% | 1.5% |
| Sep 2026 | 35.2% | 29.5% | 23.7% | 4.8% | 4.8% | 2% |
How has the ODEON and Picturehouse comparison changed over the last 12 months?
3 findings
- ODEON was ahead of Picturehouse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ODEON’s share of searches among cinema chains in the United Kingdom moved from 28% to 29.5%, and its estimated monthly branded searches moved from 874K to 1M.
- Across the 12 months ending September 2026, Picturehouse’s share of searches among cinema chains in the United Kingdom moved from 1.8% to 2%, and its estimated monthly branded searches moved from 56.1K to 68.6K.
How did search popularity change for United Kingdom cinema chains in September 2026?
2 changes
In September 2026, ODEON gained share of searches among cinema chains in the United Kingdom, from 28.1% to 29.5%.
Estimated monthly branded searches for Picturehouse in the United Kingdom rose 22.3% over 12 measured months, from 56.1K to 68.6K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ODEON’s and Picturehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ODEON
2 branded search terms
- odeon
- odeon cinema
Picturehouse
2 branded search terms
- picturehouse
- picturehouse cinema
Other head-to-heads among cinema chains
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