Brandwave

ODEON vs Vue:Which is more popular?

In September 2026, ODEON had more branded searches than Vue among cinema chains in the United Kingdom. ODEON had about 1 million branded searches, while Vue had 823,000. ODEON made up 29.5% of all cinema chain searches we track, and Vue accounted for 23.7%. When we asked ChatGPT and Google AI Overviews about cinema chains, both ODEON and Vue appeared in all three answers. Vue was mentioned before ODEON in two out of three answers.

Among cinema chains in the United Kingdom in September 2026

Who do people search for more?

ODEON, about 24% more searches than Vue

ODEON 1M searchesVue 823K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

ODEON in 3 of 3Vue in 3 of 3

Who does AI recommend more?

Vue, named ahead of ODEON in 2 of 3 answers

Vue first in 2ODEON first in 1

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Top cinema chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, both ODEON and Vue showed up in all three answers. Vue was listed before ODEON in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cineworld1st
  2. Vue2nd
  3. ODEON3rd
  4. Everyman4th
  5. Showcase Cinemas5th
  6. Picturehouse6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cineworld3 of 3Named in 3 of 3 ChatGPT answers
  • ODEON3 of 3Named in 3 of 3 ChatGPT answers
  • Vue3 of 3Named in 3 of 3 ChatGPT answers
  • Everyman2 of 3Named in 2 of 3 ChatGPT answers
  • Showcase Cinemas2 of 3Named in 2 of 3 ChatGPT answers
  • Picturehouse1 of 3Named in 1 of 3 ChatGPT answers

See every answer about cinema chains

3 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is ODEON or Vue more popular in search?

This chart shows how often people search Google for ODEON and Vue by name. Each line represents a brand's share of searches for all six cinema chains we track, month by month, from searches in United Kingdom.

ODEON and Vue among cinema chains in the United Kingdom, by month

Share of searches by month for ODEON, Vue. The figures are in the table below the chart.

View monthly share of searches table
MonthCineworldODEONVueEverymanShowcase CinemasPicturehouse
Oct 202532.1%28%26.4%6.4%5.3%1.8%
Nov 202530.5%31.2%25.1%6.1%5%2.1%
Dec 202534.1%28.6%23%6.9%5.6%1.9%
Jan 202627.8%29.7%27.8%6.8%5.6%2.3%
Feb 202626.5%33%26.5%6.5%5.3%2.2%
Mar 202628%29.7%28%6.8%5.6%1.9%
Apr 202630.9%31.7%25.5%5.1%5.1%1.7%
May 202633%27.7%27%5.4%5.4%1.5%
Jun 202630.9%31.7%25.5%5.1%5.1%1.7%
Jul 202631.7%31.2%25.9%4.3%5.2%1.7%
Aug 202633.8%28.1%27.5%4.5%4.5%1.5%
Sep 202635.2%29.5%23.7%4.8%4.8%2%

How has the ODEON and Vue comparison changed over the last 12 months?

3 findings
  • ODEON was ahead of Vue in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ODEON’s share of searches among cinema chains in the United Kingdom moved from 28% to 29.5%, and its estimated monthly branded searches moved from 874K to 1M.
  • Across the 12 months ending September 2026, Vue’s share of searches among cinema chains in the United Kingdom moved from 26.4% to 23.7%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for United Kingdom cinema chains in September 2026?

2 changes
  1. In September 2026, ODEON gained share of searches among cinema chains in the United Kingdom, from 28.1% to 29.5%.

  2. In September 2026, Vue lost share of searches among cinema chains in the United Kingdom, from 27.5% to 23.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ODEON’s and Vue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ODEON

2 branded search terms

  • odeon
  • odeon cinema

Vue

2 branded search terms

  • vue cinema
  • vue cinemas

How the Brand Demand Index is measured

Other head-to-heads among cinema chains

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