Brandwave

Cineworld vs ODEON:Which is more popular?

In September 2026, Cineworld had more branded searches than ODEON among cinema chains in the United Kingdom. Cineworld had about 1.2 million branded searches, while ODEON had 1 million. Cineworld made up 35.2% of all cinema chain searches we track, and ODEON accounted for 29.5%. When we asked ChatGPT and Google AI Overviews about cinema chains, both Cineworld and ODEON appeared in all three answers. Cineworld was mentioned before ODEON in two out of three answers.

Among cinema chains in the United Kingdom in September 2026

Who do people search for more?

Cineworld, about 19% more searches than ODEON

Cineworld 1.2M searchesODEON 1M searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Cineworld in 3 of 3ODEON in 3 of 3

Who does AI recommend more?

Cineworld, named ahead of ODEON in 2 of 3 answers

Cineworld first in 2ODEON first in 1

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Top cinema chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Cineworld and ODEON showed up in all three answers. Cineworld was listed before ODEON in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cineworld1st
  2. Vue2nd
  3. ODEON3rd
  4. Everyman4th
  5. Showcase Cinemas5th
  6. Picturehouse6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cineworld3 of 3Named in 3 of 3 ChatGPT answers
  • ODEON3 of 3Named in 3 of 3 ChatGPT answers
  • Vue3 of 3Named in 3 of 3 ChatGPT answers
  • Everyman2 of 3Named in 2 of 3 ChatGPT answers
  • Showcase Cinemas2 of 3Named in 2 of 3 ChatGPT answers
  • Picturehouse1 of 3Named in 1 of 3 ChatGPT answers

See every answer about cinema chains

3 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Cineworld or ODEON more popular in search?

This chart shows how often people search Google for Cineworld and ODEON by name. Each line represents a brand's share of searches for all six cinema chains we track, month by month, from searches in United Kingdom.

Cineworld and ODEON among cinema chains in the United Kingdom, by month

Share of searches by month for Cineworld, ODEON. The figures are in the table below the chart.

View monthly share of searches table
MonthCineworldODEONVueEverymanShowcase CinemasPicturehouse
Oct 202532.1%28%26.4%6.4%5.3%1.8%
Nov 202530.5%31.2%25.1%6.1%5%2.1%
Dec 202534.1%28.6%23%6.9%5.6%1.9%
Jan 202627.8%29.7%27.8%6.8%5.6%2.3%
Feb 202626.5%33%26.5%6.5%5.3%2.2%
Mar 202628%29.7%28%6.8%5.6%1.9%
Apr 202630.9%31.7%25.5%5.1%5.1%1.7%
May 202633%27.7%27%5.4%5.4%1.5%
Jun 202630.9%31.7%25.5%5.1%5.1%1.7%
Jul 202631.7%31.2%25.9%4.3%5.2%1.7%
Aug 202633.8%28.1%27.5%4.5%4.5%1.5%
Sep 202635.2%29.5%23.7%4.8%4.8%2%

How has the Cineworld and ODEON comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: ODEON took it in November 2025, Cineworld took it in December 2025, ODEON took it in January 2026, Cineworld took it in May 2026, ODEON took it in June 2026, Cineworld took it in July 2026.
  • Across the 12 months ending September 2026, Cineworld’s share of searches among cinema chains in the United Kingdom moved from 32.1% to 35.2%, and its estimated monthly branded searches moved from 1M to 1.2M.
  • Across the 12 months ending September 2026, ODEON’s share of searches among cinema chains in the United Kingdom moved from 28% to 29.5%, and its estimated monthly branded searches moved from 874K to 1M.

How did search popularity change for United Kingdom cinema chains in September 2026?

2 changes
  1. In September 2026, ODEON gained share of searches among cinema chains in the United Kingdom, from 28.1% to 29.5%.

  2. In September 2026, Cineworld gained share of searches among cinema chains in the United Kingdom, from 33.8% to 35.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cineworld’s and ODEON’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cineworld

1 branded search term

  • cineworld

ODEON

2 branded search terms

  • odeon
  • odeon cinema

How the Brand Demand Index is measured

Other head-to-heads among cinema chains

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