Brandwave

How popular isJoie?

In September 2026, people searched for Joie by name about 39,700 times in the United Kingdom, about the same as the previous year. These searches made up 31.8% of all United Kingdom car seat brand searches, placing Joie first out of 11 brands. When we asked both ChatGPT and Google AI Overviews about car seat brands, Joie appeared in three of the five answers and was the most recommended of the 11.

Search and AI answers in September 2026

Joie is the most searched of 11 competitors and the most recommended in AI answers.

  1. JoieShare of searches 31.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. CybexShare of searches 21.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. Maxi-CosiShare of searches 17.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. GracoShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. Silver CrossShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

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Top car seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Joie was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Joie is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Joie1st
  2. Maxi-Cosi2nd
  3. BeSafe2nd
  4. Graco4th
  5. Britax5th
  6. Cybex6th
  7. Kinderkraft7th
  8. Silver Cross8th
  9. Nuna9th
  10. Axkid10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Joie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxi-Cosi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver Cross2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Britax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cybex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graco1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nuna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axkid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kinderkraft1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BeSafe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about car seat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which car seat brands compete with Joie?

Joie against car seat brands in the United Kingdom, by month

Share of searches by month for Joie, Cybex, Maxi-Cosi, Graco, Silver Cross, Nuna, Britax, Axkid. The figures are in the table below the chart.

View monthly share of searches table
MonthJoieCybexMaxi-CosiGracoSilver CrossNunaBritaxAxkidKinderkraftAvionautBeSafe
Oct 202530.5%20.5%20.5%7.5%5%5%5.5%2.7%1.5%0.92%0.54%
Nov 202530%20.1%20.1%7.3%6%4.9%5.4%3.3%1.4%0.91%0.53%
Dec 202530.6%20.4%20.4%7.5%5%5%5.4%2.7%1.5%0.99%0.54%
Jan 202632.5%21.7%17.8%6.5%5.3%5.3%4.8%2.9%1.3%1.3%0.58%
Feb 202632.3%21.7%17.7%7.9%5.3%4.3%5.4%2.8%1.3%0.98%0.47%
Mar 202631.4%21%17.1%7.7%6.3%5.1%5.2%2.7%1.8%1.2%0.45%
Apr 202631.5%21.1%17.2%7.7%6.3%5.1%4.6%3.4%1.8%0.95%0.37%
May 202630.1%20.2%20.2%7.4%6%4.9%4.4%4%1.5%0.91%0.44%
Jun 202630.1%20.1%20.1%7.3%6%4.9%4.4%4%1.4%1.1%0.43%
Jul 202631.4%21%17.1%9.4%6.3%5.1%4.3%2.7%1.5%0.83%0.37%
Aug 202631.8%21.3%17.4%7.8%6.3%5.2%4.3%2.8%1.8%0.96%0.37%
Sep 202631.8%21.3%17.4%7.8%6.3%5.2%4.6%2.3%1.8%0.96%0.46%

  1. 1.Joie

    31.8%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Cybex

    21.3%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Maxi-Cosi

    17.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Graco

    7.8%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Silver Cross

    6.3%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nuna

    5.2%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Britax

    4.6%

    Held 7th. 4.8K estimated branded searches, +6.7% vs prior month. Share +0.3 points.

  8. 8.Axkid

    2.3%

    Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.

  9. 9.Kinderkraft

    1.8%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Avionaut

    0.96%

    Held 10th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.BeSafe

    0.46%

    Held 11th. 480 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Compare popularity between Joie and its closest rivals

Every comparison with Joie

18 comparisons

How has branded search demand for Joie changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Joie in the United Kingdom held steady at 39.7K.
  • Across the 12 months ending September 2026, Joie’s share of searches among car seat brands in the United Kingdom increased from 30.5% to 31.8%.
  • Across the 12 months ending September 2026, Joie’s share of searches among car seat brands in the United Kingdom peaked at 32.5% in January 2026 and was lowest at 30% in November 2025.

How did search popularity change for United Kingdom car seat brands in September 2026?

6 changes

  1. Joie’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 30.1% to 31.8% in September 2026.

  2. Cybex’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 20.1% to 21.3% in September 2026.

  3. Estimated monthly branded searches for Silver Cross in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  4. Estimated monthly branded searches for Kinderkraft in the United Kingdom rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Britax in the United Kingdom fell 20% over 12 measured months, from 6K to 4.8K in September 2026.

  6. Estimated monthly branded searches for BeSafe in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Joie’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Joie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • joie car seat
  • joie pram

Do you work for Joie? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Joie compete?

Joie is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pram and pushchair brands8th of 124.3%Show ranking
Car seat brands1st of 1131.8%Shown above
Creator with pink hair and a pink jacket

Is Joie your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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