Pram and pushchair brands in the United Kingdom:Which are most popular?

Name: Pram and pushchair brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, iCandy was the most searched pram and pushchair brand in the United Kingdom, accounting for 22.3% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Silver Cross, Bugaboo and Joie were mentioned most often, in three of the five answers. Bugaboo was recommended most often, coming first in one out of four responses that gave a list.

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Top pram and pushchair brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Silver Cross, Bugaboo and Joie were mentioned most often, in three of the five answers. Bugaboo was recommended most often, coming first in one out of four answers that gave a list. iCandy was second, and Nuna was third. Venicci, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Silver Cross	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Bugaboo	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Joie	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
iCandy	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Nuna	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Ickle Bubba	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Cybex	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Mamas & Papas	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Joolz	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Venicci	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Babyzen	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
UPPAbaby	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Silver Cross3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bugaboo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
iCandy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nuna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ickle Bubba1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mamas & Papas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Venicci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Babyzen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UPPAbaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pram and pushchair brands

5 answers

Asked ChatGPT
“What's the best pram for a newborn in the UK?”
1. 1Bugaboo
2. 2Nuna
3. 3Silver Cross
Asked ChatGPT
“Which pushchair is best for city living?”
1. 1Joolz
2. 2Bugaboo
3. 3Cybex
Asked ChatGPT
“What's the best travel system pram?”
1. 1iCandy
2. 2Bugaboo
3. 3Nuna
4. 4Silver Cross
5. 5Joie
Searched Google, AI Overview
“prams”
1. 1Joie
2. 2Ickle Bubba
3. 3iCandy
4. 4Silver Cross
5. 5Mamas & Papas
Searched Google, AI Overview
“pushchairs”
1. 1Joie

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which pram and pushchair brands do people search for most?

This chart shows how often people search Google for each pram and pushchair brand by name. Each line represents a brand's share of searches for all 12 pram and pushchair brands we track, month by month, from searches in United Kingdom.

Share of searches among pram and pushchair brands in the United Kingdom, by month

Month	iCandy	Silver Cross	Bugaboo	Ickle Bubba	Venicci	Nuna	Cybex	Joie	Mamas & Papas	Babyzen	Joolz	UPPAbaby
Oct 2025	22.6%	16.5%	13.5%	11%	9.6%	7.4%	4%	4%	4%	3.3%	2.2%	1.8%
Nov 2025	20.7%	16.3%	13.4%	13.4%	8.1%	7.3%	4.9%	4%	4%	3.3%	2.6%	2.2%
Dec 2025	23.5%	17.2%	11.5%	11.5%	8.2%	7.7%	5.1%	4.2%	4.2%	2.8%	2.3%	1.9%
Jan 2026	22.5%	17.8%	11.9%	11.9%	8.9%	6.5%	5.3%	4.3%	3.5%	3.5%	1.9%	1.9%
Feb 2026	22.9%	18.1%	12.1%	12.1%	9%	6.6%	4.4%	4.4%	3.6%	2.9%	1.9%	1.9%
Mar 2026	20.7%	16.3%	13.4%	13.4%	8.1%	7.3%	4.9%	4.9%	4%	3.3%	2.2%	1.7%
Apr 2026	21.4%	16.9%	11.3%	11.3%	8.4%	9.2%	5%	5%	4.1%	3.4%	2.2%	1.8%
May 2026	22.2%	17.6%	11.7%	11.7%	8.8%	7.8%	5.3%	4.3%	3.5%	2.9%	2.3%	1.9%
Jun 2026	18.8%	18.2%	14.9%	12.1%	9%	8.1%	4.4%	4.4%	3.6%	2.9%	1.9%	1.6%
Jul 2026	18.4%	17.8%	14.6%	11.9%	8.9%	9.7%	4.3%	4.3%	3.6%	2.9%	1.9%	1.6%
Aug 2026	20.3%	17.1%	11.4%	11.4%	10.4%	9.3%	5.1%	5.1%	3.4%	2.3%	2.3%	1.8%
Sep 2026	22.3%	17.6%	11.8%	11.8%	10.2%	7.9%	4.3%	4.3%	3.5%	2.3%	2.3%	1.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	iCandy	22.3%	34.3K	+6.9%	+2.1 points
2, held 2nd	Silver Cross	17.6%	27.1K	0%	+0.5 points
3, held 3rd	Bugaboo	11.8%	18.1K	0%	+0.4 points
4, held 4th	Ickle Bubba	11.8%	18.1K	0%	+0.4 points
5, held 5th	Venicci	10.2%	15.7K	-4.8%	-0.2 points
6, held 6th	Nuna	7.9%	12.1K	-18.2%	-1.5 points
7, held 7th	Cybex	4.3%	6.6K	-18.5%	-0.8 points
8, held 8th	Joie	4.3%	6.6K	-18.5%	-0.8 points
9, held 9th	Mamas & Papas	3.5%	5.4K	0%	+0.1 points
10, held 10th	Babyzen	2.3%	3.6K	0%	+0.1 points
11, held 11th	Joolz	2.3%	3.6K	0%	+0.1 points
12, held 12th	UPPAbaby	1.6%	2.4K	-17.2%	-0.3 points

1.iCandy
22.3%
Held 1st. 34.3K estimated branded searches, +6.9% vs prior month. Share +2.1 points.
2.Silver Cross
17.6%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.Bugaboo
11.8%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.Ickle Bubba
11.8%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.Venicci
10.2%
Held 5th. 15.7K estimated branded searches, -4.8% vs prior month. Share -0.2 points.
6.Nuna
7.9%
Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
7.Cybex
4.3%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
8.Joie
4.3%
Held 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
9.Mamas & Papas
3.5%
Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.Babyzen
2.3%
Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.Joolz
2.3%
Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.UPPAbaby
1.6%
Held 12th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

Which brand is most popular in search among pram and pushchair brands in the United Kingdom?

12 brands

In September 2026, iCandy was the most searched among pram and pushchair brands in the United Kingdom, with an estimated 34.3K branded searches, 22.3% of all searches for the 12 we track. Silver Cross is in 2nd place, 4.7 percentage points behind at 17.6%.

United Kingdom pram and pushchair brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
iCandy	22.6% → 22.3%	23.5%Dec 2025	18.4%Jul 2026	1st
Silver Cross	16.5% → 17.6%	18.2%Jun 2026	16.3%Nov 2025	2nd
Bugaboo	13.5% → 11.8%	14.9%Jun 2026	11.3%Apr 2026	3rd
Ickle Bubba	11% → 11.8%	13.4%Nov 2025	11%Oct 2025	4th
Venicci	9.6% → 10.2%	10.4%Aug 2026	8.1%Nov 2025	5th
Nuna	7.4% → 7.9%	9.7%Jul 2026	6.5%Jan 2026	6th
Cybex	4% → 4.3%	5.3%Jan 2026	4%Oct 2025	7th
Joie	4% → 4.3%	5.1%Aug 2026	4%Nov 2025	8th
Mamas & Papas	4% → 3.5%	4.2%Dec 2025	3.4%Aug 2026	9th
Babyzen	3.3% → 2.3%	3.5%Jan 2026	2.3%Aug 2026	10th
Joolz	2.2% → 2.3%	2.6%Nov 2025	1.9%Jul 2026	11th
UPPAbaby	1.8% → 1.6%	2.2%Nov 2025	1.6%Sep 2026	12th

Each finding as a sentence

Across the 12 months ending September 2026, Silver Cross’ share of searches among pram and pushchair brands in the United Kingdom increased from 16.5% to 17.6%.
Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and pushchair brands in the United Kingdom decreased from 13.5% to 11.8%.
Across the 12 months ending September 2026, Ickle Bubba’s share of searches among pram and pushchair brands in the United Kingdom increased from 11% to 11.8%.
Across the 12 months ending September 2026, Venicci’s share of searches among pram and pushchair brands in the United Kingdom increased from 9.6% to 10.2%.
Across the 12 months ending September 2026, Mamas & Papas’ share of searches among pram and pushchair brands in the United Kingdom decreased from 4% to 3.5%.
Across the 12 months ending September 2026, Babyzen’s share of searches among pram and pushchair brands in the United Kingdom decreased from 3.3% to 2.3%.
Across the 12 months ending September 2026, iCandy’s share of searches among pram and pushchair brands in the United Kingdom peaked at 23.5% in December 2025 and was lowest at 18.4% in July 2026.
Across the 12 months ending September 2026, Silver Cross’ share of searches among pram and pushchair brands in the United Kingdom peaked at 18.2% in June 2026 and was lowest at 16.3% in November 2025.
Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and pushchair brands in the United Kingdom peaked at 14.9% in June 2026 and was lowest at 11.3% in April 2026.
Across the 12 months ending September 2026, Ickle Bubba’s share of searches among pram and pushchair brands in the United Kingdom peaked at 13.4% in November 2025 and was lowest at 11% in October 2025.
Across the 12 months ending September 2026, Venicci’s share of searches among pram and pushchair brands in the United Kingdom peaked at 10.4% in August 2026 and was lowest at 8.1% in November 2025.
Across the 12 months ending September 2026, Nuna’s share of searches among pram and pushchair brands in the United Kingdom peaked at 9.7% in July 2026 and was lowest at 6.5% in January 2026.
Across the 12 months ending September 2026, Cybex’s share of searches among pram and pushchair brands in the United Kingdom peaked at 5.3% in January 2026 and was lowest at 4% in October 2025.
Across the 12 months ending September 2026, Joie’s share of searches among pram and pushchair brands in the United Kingdom peaked at 5.1% in August 2026 and was lowest at 4% in November 2025.
Across the 12 months ending September 2026, Babyzen’s share of searches among pram and pushchair brands in the United Kingdom peaked at 3.5% in January 2026 and was lowest at 2.3% in August 2026.
Across the 12 months ending September 2026, iCandy, Nuna, Cybex, Joie, Joolz and UPPAbaby held steady: their share of searches among pram and pushchair brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom pram and pushchair brands in September 2026?

8 changes

In September 2026, iCandy gained share of searches among pram and pushchair brands in the United Kingdom, from 20.3% to 22.3%.
In September 2026, Silver Cross gained share of searches among pram and pushchair brands in the United Kingdom, from 17.1% to 17.6%.
In September 2026, Nuna lost share of searches among pram and pushchair brands in the United Kingdom, from 9.3% to 7.9%.
In September 2026, Cybex lost share of searches among pram and pushchair brands in the United Kingdom, from 5.1% to 4.3%.
In September 2026, Joie lost share of searches among pram and pushchair brands in the United Kingdom, from 5.1% to 4.3%.
Estimated monthly branded searches for Babyzen in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
Estimated monthly branded searches for Bugaboo in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Mamas & Papas in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted for pram and pushchair brands?

14 search terms

Each brand's share of searches among pram and pushchair brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.