Brandwave

How popular isBritax?

In September 2026, people searched for Britax by name about 4,800 times in the United Kingdom, a 20% decrease from the previous year. These searches made up 4.6% of all United Kingdom car seat brand searches, placing Britax seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about car seat brands, Britax appeared in two of the five answers and was the fifth most recommended of the 11.

Search and AI answers in September 2026

Britax is the seventh most searched of 11 competitors and the fifth most recommended in AI answers.

  1. JoieShare of searches 31.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. CybexShare of searches 21.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. Maxi-CosiShare of searches 17.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. GracoShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. BritaxShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+6 more

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Top car seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Britax was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Britax is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Joie1st
  2. Maxi-Cosi2nd
  3. BeSafe2nd
  4. Graco4th
  5. Britax5th
  6. Cybex6th
  7. Kinderkraft7th
  8. Silver Cross8th
  9. Nuna9th
  10. Axkid10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Joie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxi-Cosi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver Cross2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Britax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cybex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graco1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nuna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axkid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kinderkraft1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BeSafe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about car seat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which car seat brands compete with Britax?

Britax against car seat brands in the United Kingdom, by month

Share of searches by month for Joie, Cybex, Maxi-Cosi, Graco, Silver Cross, Nuna, Britax, Axkid. The figures are in the table below the chart.

View monthly share of searches table
MonthJoieCybexMaxi-CosiGracoSilver CrossNunaBritaxAxkidKinderkraftAvionautBeSafe
Oct 202530.5%20.5%20.5%7.5%5%5%5.5%2.7%1.5%0.92%0.54%
Nov 202530%20.1%20.1%7.3%6%4.9%5.4%3.3%1.4%0.91%0.53%
Dec 202530.6%20.4%20.4%7.5%5%5%5.4%2.7%1.5%0.99%0.54%
Jan 202632.5%21.7%17.8%6.5%5.3%5.3%4.8%2.9%1.3%1.3%0.58%
Feb 202632.3%21.7%17.7%7.9%5.3%4.3%5.4%2.8%1.3%0.98%0.47%
Mar 202631.4%21%17.1%7.7%6.3%5.1%5.2%2.7%1.8%1.2%0.45%
Apr 202631.5%21.1%17.2%7.7%6.3%5.1%4.6%3.4%1.8%0.95%0.37%
May 202630.1%20.2%20.2%7.4%6%4.9%4.4%4%1.5%0.91%0.44%
Jun 202630.1%20.1%20.1%7.3%6%4.9%4.4%4%1.4%1.1%0.43%
Jul 202631.4%21%17.1%9.4%6.3%5.1%4.3%2.7%1.5%0.83%0.37%
Aug 202631.8%21.3%17.4%7.8%6.3%5.2%4.3%2.8%1.8%0.96%0.37%
Sep 202631.8%21.3%17.4%7.8%6.3%5.2%4.6%2.3%1.8%0.96%0.46%

  1. 1.Joie

    31.8%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Cybex

    21.3%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Maxi-Cosi

    17.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Graco

    7.8%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Silver Cross

    6.3%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nuna

    5.2%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Britax

    4.6%

    Held 7th. 4.8K estimated branded searches, +6.7% vs prior month. Share +0.3 points.

  8. 8.Axkid

    2.3%

    Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.

  9. 9.Kinderkraft

    1.8%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Avionaut

    0.96%

    Held 10th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.BeSafe

    0.46%

    Held 11th. 480 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Compare popularity between Britax and its closest rivals

Every comparison with Britax

10 comparisons

How has branded search demand for Britax changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Britax in the United Kingdom fell from 6K to 4.8K.
  • Across the 12 months ending September 2026, Britax’s share of searches among car seat brands in the United Kingdom decreased from 5.5% to 4.6%.
  • Across the 12 months ending September 2026, Britax’s share of searches among car seat brands in the United Kingdom peaked at 5.5% in October 2025 and was lowest at 4.3% in July 2026.
  • Across the 12 months ending September 2026, Britax fell from 5th to 7th among car seat brands in the United Kingdom.

How did search popularity change for United Kingdom car seat brands in September 2026?

6 changes

  1. Joie’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 30.1% to 31.8% in September 2026.

  2. Cybex’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 20.1% to 21.3% in September 2026.

  3. Estimated monthly branded searches for Silver Cross in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  4. Estimated monthly branded searches for Kinderkraft in the United Kingdom rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Britax in the United Kingdom fell 20% over 12 measured months, from 6K to 4.8K in September 2026.

  6. Estimated monthly branded searches for BeSafe in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Britax’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Britax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • britax
  • britax car seat

Do you work for Britax? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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