Brandwave

Britax vs Silver Cross:Which is more popular?

In September 2026, Silver Cross had more branded searches than Britax among car seat brands in the United Kingdom. Silver Cross had about 6,600 branded searches, while Britax had 4,800. Silver Cross made up 6.3% of all car seat brand searches we track, and Britax accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about car seat brands, Britax and Silver Cross each appeared in two of the five answers. Britax and Silver Cross were each mentioned first in one of the two answers that named either.

Among car seat brands in the United Kingdom in September 2026

Who do people search for more?

Silver Cross, about 38% more searches than Britax

Silver Cross 6.6K searchesBritax 4.8K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Britax in 2 of 5Silver Cross in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Britax first in 1Silver Cross first in 1

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Top car seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Britax and Silver Cross were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Britax and Silver Cross were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Joie1st
  2. Maxi-Cosi2nd
  3. BeSafe2nd
  4. Graco4th
  5. Britax5th
  6. Cybex6th
  7. Kinderkraft7th
  8. Silver Cross8th
  9. Nuna9th
  10. Axkid10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Joie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxi-Cosi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver Cross2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Britax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cybex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graco1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nuna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axkid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kinderkraft1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BeSafe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about car seat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Britax or Silver Cross more popular in search?

This chart shows how often people search Google for Britax and Silver Cross by name. Each line represents a brand's share of searches for all 11 car seat brands we track, month by month, from searches in United Kingdom.

Britax and Silver Cross among car seat brands in the United Kingdom, by month

Share of searches by month for Silver Cross, Britax. The figures are in the table below the chart.

View monthly share of searches table
MonthJoieCybexMaxi-CosiGracoSilver CrossNunaBritaxAxkidKinderkraftAvionautBeSafe
Oct 202530.5%20.5%20.5%7.5%5%5%5.5%2.7%1.5%0.92%0.54%
Nov 202530%20.1%20.1%7.3%6%4.9%5.4%3.3%1.4%0.91%0.53%
Dec 202530.6%20.4%20.4%7.5%5%5%5.4%2.7%1.5%0.99%0.54%
Jan 202632.5%21.7%17.8%6.5%5.3%5.3%4.8%2.9%1.3%1.3%0.58%
Feb 202632.3%21.7%17.7%7.9%5.3%4.3%5.4%2.8%1.3%0.98%0.47%
Mar 202631.4%21%17.1%7.7%6.3%5.1%5.2%2.7%1.8%1.2%0.45%
Apr 202631.5%21.1%17.2%7.7%6.3%5.1%4.6%3.4%1.8%0.95%0.37%
May 202630.1%20.2%20.2%7.4%6%4.9%4.4%4%1.5%0.91%0.44%
Jun 202630.1%20.1%20.1%7.3%6%4.9%4.4%4%1.4%1.1%0.43%
Jul 202631.4%21%17.1%9.4%6.3%5.1%4.3%2.7%1.5%0.83%0.37%
Aug 202631.8%21.3%17.4%7.8%6.3%5.2%4.3%2.8%1.8%0.96%0.37%
Sep 202631.8%21.3%17.4%7.8%6.3%5.2%4.6%2.3%1.8%0.96%0.46%

How has the Britax and Silver Cross comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Silver Cross took it in November 2025, Britax took it in December 2025, Silver Cross took it in January 2026, Britax took it in February 2026, Silver Cross took it in March 2026.
  • Across the 12 months ending September 2026, Britax’s share of searches among car seat brands in the United Kingdom moved from 5.5% to 4.6%, and its estimated monthly branded searches moved from 6K to 4.8K.
  • Across the 12 months ending September 2026, Silver Cross’ share of searches among car seat brands in the United Kingdom moved from 5% to 6.3%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

How did search popularity change for United Kingdom car seat brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Silver Cross in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Britax in the United Kingdom fell 20% over 12 measured months, from 6K to 4.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Britax’s and Silver Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Britax

2 branded search terms

  • britax
  • britax car seat

Silver Cross

1 branded search term

  • silver cross car seat

How the Brand Demand Index is measured

Other head-to-heads among car seat brands

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