Car seat brands in the United Kingdom:Which are most popular?

Name: Car seat brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Joie was the most searched car seat brand in the United Kingdom, accounting for 31.8% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, Joie was mentioned most often, in three of the five answers. Joie was recommended most often, coming first in one out of three responses that gave a list.

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Top car seat brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Joie was mentioned most often, in three of the five answers. Joie was recommended most often, coming first in one out of three answers that gave a list. Maxi-Cosi and BeSafe tied for second. Avionaut, which ranked tenth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Joie	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Maxi-Cosi	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Silver Cross	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Britax	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Cybex	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Graco	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Nuna	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Axkid	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Kinderkraft	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
BeSafe	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Avionaut	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Joie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maxi-Cosi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Silver Cross2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Britax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cybex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Graco1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nuna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Axkid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kinderkraft1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BeSafe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avionaut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car seat brands

5 answers

Asked ChatGPT
“What's the safest baby car seat in the UK?”
1. 1BeSafe
2. 2Britax
3. 3Nuna
Asked ChatGPT
“Which isofix car seat should I buy for a toddler?”
1. 1Joie
2. 2Silver Cross
3. 3Maxi-Cosi
Asked ChatGPT
“Is it worth getting an extended rear-facing car seat?”
Searched Google, AI Overview
“car seats”
1. 1Joie
2. 2Kinderkraft
Searched Google, AI Overview
“best car seat”
1. 1Maxi-Cosi
2. 2Graco
3. 3Cybex
4. 4Joie
5. 5Silver Cross
6. 6Axkid
7. 7Britax

Not named in any answer:

Avionaut

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which car seat brands do people search for most?

This chart shows how often people search Google for each car seat brand by name. Each line represents a brand's share of searches for all 11 car seat brands we track, month by month, from searches in United Kingdom.

Share of searches among car seat brands in the United Kingdom, by month

Month	Joie	Cybex	Maxi-Cosi	Graco	Silver Cross	Nuna	Britax	Axkid	Kinderkraft	Avionaut	BeSafe
Oct 2025	30.5%	20.5%	20.5%	7.5%	5%	5%	5.5%	2.7%	1.5%	0.92%	0.54%
Nov 2025	30%	20.1%	20.1%	7.3%	6%	4.9%	5.4%	3.3%	1.4%	0.91%	0.53%
Dec 2025	30.6%	20.4%	20.4%	7.5%	5%	5%	5.4%	2.7%	1.5%	0.99%	0.54%
Jan 2026	32.5%	21.7%	17.8%	6.5%	5.3%	5.3%	4.8%	2.9%	1.3%	1.3%	0.58%
Feb 2026	32.3%	21.7%	17.7%	7.9%	5.3%	4.3%	5.4%	2.8%	1.3%	0.98%	0.47%
Mar 2026	31.4%	21%	17.1%	7.7%	6.3%	5.1%	5.2%	2.7%	1.8%	1.2%	0.45%
Apr 2026	31.5%	21.1%	17.2%	7.7%	6.3%	5.1%	4.6%	3.4%	1.8%	0.95%	0.37%
May 2026	30.1%	20.2%	20.2%	7.4%	6%	4.9%	4.4%	4%	1.5%	0.91%	0.44%
Jun 2026	30.1%	20.1%	20.1%	7.3%	6%	4.9%	4.4%	4%	1.4%	1.1%	0.43%
Jul 2026	31.4%	21%	17.1%	9.4%	6.3%	5.1%	4.3%	2.7%	1.5%	0.83%	0.37%
Aug 2026	31.8%	21.3%	17.4%	7.8%	6.3%	5.2%	4.3%	2.8%	1.8%	0.96%	0.37%
Sep 2026	31.8%	21.3%	17.4%	7.8%	6.3%	5.2%	4.6%	2.3%	1.8%	0.96%	0.46%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Joie	31.8%	33.1K	0%	0 points
2, held 2nd	Cybex	21.3%	22.2K	0%	0 points
3, held 3rd	Maxi-Cosi	17.4%	18.1K	0%	0 points
4, held 4th	Graco	7.8%	8.1K	0%	0 points
5, held 5th	Silver Cross	6.3%	6.6K	0%	0 points
6, held 6th	Nuna	5.2%	5.4K	0%	0 points
7, held 7th	Britax	4.6%	4.8K	+6.7%	+0.3 points
8, held 8th	Axkid	2.3%	2.4K	-17.2%	-0.5 points
9, held 9th	Kinderkraft	1.8%	1.9K	0%	0 points
10, held 10th	Avionaut	0.96%	1K	0%	0 points
11, held 11th	BeSafe	0.46%	480	+23.1%	+0.1 points

1.Joie
31.8%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
2.Cybex
21.3%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
3.Maxi-Cosi
17.4%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.Graco
7.8%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Silver Cross
6.3%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.Nuna
5.2%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.Britax
4.6%
Held 7th. 4.8K estimated branded searches, +6.7% vs prior month. Share +0.3 points.
8.Axkid
2.3%
Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.
9.Kinderkraft
1.8%
Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
10.Avionaut
0.96%
Held 10th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
11.BeSafe
0.46%
Held 11th. 480 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Which brand is most popular in search among car seat brands in the United Kingdom?

11 brands

In September 2026, Joie was the most searched among car seat brands in the United Kingdom, with an estimated 33.1K branded searches, 31.8% of all searches for the 11 we track. Cybex is in 2nd place, 10.5 percentage points behind at 21.3%.

United Kingdom car seat brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Joie	30.5% → 31.8%	32.5%Jan 2026	30%Nov 2025	1st
Cybex	20.5% → 21.3%	21.7%Jan 2026	20.1%Nov 2025	2nd
Maxi-Cosi	20.5% → 17.4%	20.5%Oct 2025	17.1%Mar 2026	3rd
Graco	7.5% → 7.8%	9.4%Jul 2026	6.5%Jan 2026	4th
Silver Cross	5% → 6.3%	6.3%Sep 2026	5%Dec 2025	7th → 5th
Nuna	5% → 5.2%	5.3%Jan 2026	4.3%Feb 2026	6th
Britax	5.5% → 4.6%	5.5%Oct 2025	4.3%Jul 2026	5th → 7th
Axkid	2.7% → 2.3%	4%May 2026	2.3%Sep 2026	8th
Kinderkraft	1.5% → 1.8%	1.8%Sep 2026	1.3%Feb 2026	9th
Avionaut	0.92% → 0.96%	1.3%Jan 2026	0.83%Jul 2026	10th
BeSafe	0.54% → 0.46%	0.58%Jan 2026	0.37%Jul 2026	11th

Each finding as a sentence

Across the 12 months ending September 2026, Joie’s share of searches among car seat brands in the United Kingdom increased from 30.5% to 31.8%.
Across the 12 months ending September 2026, Cybex’s share of searches among car seat brands in the United Kingdom increased from 20.5% to 21.3%.
Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among car seat brands in the United Kingdom decreased from 20.5% to 17.4%.
Across the 12 months ending September 2026, Silver Cross’ share of searches among car seat brands in the United Kingdom increased from 5% to 6.3%.
Across the 12 months ending September 2026, Britax’s share of searches among car seat brands in the United Kingdom decreased from 5.5% to 4.6%.
Across the 12 months ending September 2026, Joie’s share of searches among car seat brands in the United Kingdom peaked at 32.5% in January 2026 and was lowest at 30% in November 2025.
Across the 12 months ending September 2026, Cybex’s share of searches among car seat brands in the United Kingdom peaked at 21.7% in January 2026 and was lowest at 20.1% in November 2025.
Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among car seat brands in the United Kingdom peaked at 20.5% in October 2025 and was lowest at 17.1% in March 2026.
Across the 12 months ending September 2026, Graco’s share of searches among car seat brands in the United Kingdom peaked at 9.4% in July 2026 and was lowest at 6.5% in January 2026.
Across the 12 months ending September 2026, Silver Cross’ share of searches among car seat brands in the United Kingdom peaked at 6.3% in September 2026 and was lowest at 5% in December 2025.
Across the 12 months ending September 2026, Nuna’s share of searches among car seat brands in the United Kingdom peaked at 5.3% in January 2026 and was lowest at 4.3% in February 2026.
Across the 12 months ending September 2026, Britax’s share of searches among car seat brands in the United Kingdom peaked at 5.5% in October 2025 and was lowest at 4.3% in July 2026.
Across the 12 months ending September 2026, Axkid’s share of searches among car seat brands in the United Kingdom peaked at 4% in May 2026 and was lowest at 2.3% in September 2026.
Across the 12 months ending September 2026, Silver Cross rose from 7th to 5th among car seat brands in the United Kingdom.
Across the 12 months ending September 2026, Britax fell from 5th to 7th among car seat brands in the United Kingdom.
Across the 12 months ending September 2026, Graco, Nuna, Axkid, Kinderkraft, Avionaut and BeSafe held steady: their share of searches among car seat brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom car seat brands in September 2026?

8 changes

Joie’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 30.1% to 31.8% in September 2026.
Cybex’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 20.1% to 21.3% in September 2026.
Estimated monthly branded searches for Silver Cross in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for Kinderkraft in the United Kingdom rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Estimated monthly branded searches for Britax in the United Kingdom fell 20% over 12 measured months, from 6K to 4.8K in September 2026.
Estimated monthly branded searches for BeSafe in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
Estimated monthly branded searches for Maxi-Cosi in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Axkid in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted for car seat brands?

12 search terms

Each brand's share of searches among car seat brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.