Brandwave

How popular isMaxi-Cosi?

In September 2026, people searched for Maxi-Cosi by name about 18,100 times in the United Kingdom, an 18.5% decrease from the previous year. These searches made up 17.4% of all United Kingdom car seat brand searches, placing Maxi-Cosi third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about car seat brands, Maxi-Cosi appeared in two of the five answers and was the joint second most recommended of the 11.

Search and AI answers in September 2026

Maxi-Cosi is the third most searched of 11 competitors and the joint second most recommended in AI answers.

  1. JoieShare of searches 31.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. CybexShare of searches 21.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. Maxi-CosiShare of searches 17.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. GracoShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. Silver CrossShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

+6 more

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Top car seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maxi-Cosi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Maxi-Cosi is the joint second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Joie1st
  2. Maxi-Cosi2nd
  3. BeSafe2nd
  4. Graco4th
  5. Britax5th
  6. Cybex6th
  7. Kinderkraft7th
  8. Silver Cross8th
  9. Nuna9th
  10. Axkid10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Joie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxi-Cosi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver Cross2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Britax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cybex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graco1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nuna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axkid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kinderkraft1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BeSafe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about car seat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which car seat brands compete with Maxi-Cosi?

Maxi-Cosi against car seat brands in the United Kingdom, by month

Share of searches by month for Joie, Cybex, Maxi-Cosi, Graco, Silver Cross, Nuna, Britax, Axkid. The figures are in the table below the chart.

View monthly share of searches table
MonthJoieCybexMaxi-CosiGracoSilver CrossNunaBritaxAxkidKinderkraftAvionautBeSafe
Oct 202530.5%20.5%20.5%7.5%5%5%5.5%2.7%1.5%0.92%0.54%
Nov 202530%20.1%20.1%7.3%6%4.9%5.4%3.3%1.4%0.91%0.53%
Dec 202530.6%20.4%20.4%7.5%5%5%5.4%2.7%1.5%0.99%0.54%
Jan 202632.5%21.7%17.8%6.5%5.3%5.3%4.8%2.9%1.3%1.3%0.58%
Feb 202632.3%21.7%17.7%7.9%5.3%4.3%5.4%2.8%1.3%0.98%0.47%
Mar 202631.4%21%17.1%7.7%6.3%5.1%5.2%2.7%1.8%1.2%0.45%
Apr 202631.5%21.1%17.2%7.7%6.3%5.1%4.6%3.4%1.8%0.95%0.37%
May 202630.1%20.2%20.2%7.4%6%4.9%4.4%4%1.5%0.91%0.44%
Jun 202630.1%20.1%20.1%7.3%6%4.9%4.4%4%1.4%1.1%0.43%
Jul 202631.4%21%17.1%9.4%6.3%5.1%4.3%2.7%1.5%0.83%0.37%
Aug 202631.8%21.3%17.4%7.8%6.3%5.2%4.3%2.8%1.8%0.96%0.37%
Sep 202631.8%21.3%17.4%7.8%6.3%5.2%4.6%2.3%1.8%0.96%0.46%

  1. 1.Joie

    31.8%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Cybex

    21.3%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Maxi-Cosi

    17.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Graco

    7.8%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Silver Cross

    6.3%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nuna

    5.2%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Britax

    4.6%

    Held 7th. 4.8K estimated branded searches, +6.7% vs prior month. Share +0.3 points.

  8. 8.Axkid

    2.3%

    Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.

  9. 9.Kinderkraft

    1.8%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Avionaut

    0.96%

    Held 10th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.BeSafe

    0.46%

    Held 11th. 480 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Compare popularity between Maxi-Cosi and its closest rivals

Every comparison with Maxi-Cosi

10 comparisons

How has branded search demand for Maxi-Cosi changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Maxi-Cosi in the United Kingdom fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among car seat brands in the United Kingdom decreased from 20.5% to 17.4%.
  • Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among car seat brands in the United Kingdom peaked at 20.5% in October 2025 and was lowest at 17.1% in March 2026.

How did search popularity change for United Kingdom car seat brands in September 2026?

6 changes

  1. Joie’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 30.1% to 31.8% in September 2026.

  2. Cybex’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 20.1% to 21.3% in September 2026.

  3. Estimated monthly branded searches for Silver Cross in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  4. Estimated monthly branded searches for Kinderkraft in the United Kingdom rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Britax in the United Kingdom fell 20% over 12 measured months, from 6K to 4.8K in September 2026.

  6. Estimated monthly branded searches for BeSafe in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Maxi-Cosi’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Maxi-Cosi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • maxi cosi car seat

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How the Brand Demand Index is measured

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