Brandwave

How popular isJohnnie Walker?

In September 2026, people searched for Johnnie Walker by name about 14,800 times in the United Kingdom, a 45.4% decrease from the previous year. These searches made up 8.8% of all United Kingdom whisky brand searches, placing Johnnie Walker fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about whisky brands, Johnnie Walker appeared in two of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Johnnie Walker is the fifth most searched of 9 competitors and the most recommended in AI answers.

  1. Jack Daniel'sShare of searches 24.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. TaliskerShare of searches 24.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. GlenfiddichShare of searches 13.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. GlenmorangieShare of searches 10.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Johnnie WalkerShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st

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Top whisky brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Johnnie Walker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Johnnie Walker is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Johnnie Walker1st
  2. Monkey Shoulder2nd
  3. Jameson3rd
  4. Glenmorangie4th
  5. Glenfiddich5th
  6. Laphroaig6th
  7. Jack Daniel's7th
  8. Talisker–
  9. The Famous Grouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Glenmorangie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Johnnie Walker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jameson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jack Daniel's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glenfiddich1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laphroaig1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monkey Shoulder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talisker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Famous Grouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about whisky brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which whisky brands compete with Johnnie Walker?

Johnnie Walker against whisky brands in the United Kingdom, by month

Share of searches by month for Jack Daniel's, Talisker, Glenfiddich, Glenmorangie, Johnnie Walker, Laphroaig, Monkey Shoulder, Jameson. The figures are in the table below the chart.

View monthly share of searches table
MonthJack Daniel'sTaliskerGlenfiddichGlenmorangieJohnnie WalkerLaphroaigMonkey ShoulderJamesonThe Famous Grouse
Oct 202529.8%13.3%13.3%10.9%13.3%7.3%4.9%6%1.2%
Nov 202535.8%7.2%16%10.7%8.8%7.2%5.9%7.2%1.4%
Dec 202536.3%4.9%16.3%10.9%10.9%7.3%6%6%1.5%
Jan 202627.4%6.7%18.3%12.2%12.2%8.2%6.7%6.7%1.6%
Feb 202627.1%8.1%14.8%12.1%14.8%8.1%6.6%6.6%1.6%
Mar 202629.8%13.3%13.3%10.9%10.9%7.3%6%7.3%1.4%
Apr 202626.3%17.6%14.4%11.8%9.6%7.9%5.3%5.3%1.9%
May 202621.6%26.4%11.8%14.5%7.9%7.9%4.3%4.3%1.3%
Jun 202626.8%22%12%12%9.8%6.6%4.4%5.4%1%
Jul 202624.5%24.5%13.4%10.9%10.9%6%4%4.9%0.97%
Aug 202623.7%23.7%13%13%8.7%7.1%4.7%4.7%1.4%
Sep 202624.1%24.1%13.2%10.8%8.8%7.2%5.9%4.8%1.1%

  1. 1.Jack Daniel's

    24.1%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Talisker

    24.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Glenfiddich

    13.2%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Glenmorangie

    10.8%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  5. 5.Johnnie Walker

    8.8%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Laphroaig

    7.2%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Monkey Shoulder

    5.9%

    Moved from 8th to 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  8. 8.Jameson

    4.8%

    Moved from 7th to 8th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.The Famous Grouse

    1.1%

    Held 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.

Compare popularity between Johnnie Walker and its closest rivals

Every comparison with Johnnie Walker

8 comparisons

How has branded search demand for Johnnie Walker changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Johnnie Walker in the United Kingdom fell from 27.1K to 14.8K.
  • Across the 12 months ending September 2026, Johnnie Walker’s share of searches among whisky brands in the United Kingdom decreased from 13.3% to 8.8%.
  • Across the 12 months ending September 2026, Johnnie Walker’s share of searches among whisky brands in the United Kingdom peaked at 14.8% in February 2026 and was lowest at 7.9% in May 2026.
  • Across the 12 months ending September 2026, Johnnie Walker fell from 3rd to 5th among whisky brands in the United Kingdom.

How did search popularity change for United Kingdom whisky brands in September 2026?

6 changes

  1. In September 2026, Monkey Shoulder overtook Jameson to rank 7th among whisky brands in the United Kingdom, with 5.9% of the searches.

  2. In September 2026, Glenmorangie lost share of searches among whisky brands in the United Kingdom, from 13% to 10.8%.

  3. Estimated monthly branded searches for Talisker in the United Kingdom rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Johnnie Walker in the United Kingdom fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Jack Daniel's in the United Kingdom fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Jameson in the United Kingdom fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are Johnnie Walker’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Johnnie Walker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • johnnie walker

How the Brand Demand Index is measured

Who owns Johnnie Walker?

Johnnie Walker is owned by Diageo. Brandwave also tracks Captain Morgan, Cîroc, Gordon's, Smirnoff, Talisker and Tanqueray, owned by the same company, in the United Kingdom.

Do you work for Johnnie Walker? To request corrections or removal please contact us via our support page and we will be happy to assist.

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