How popular isThe Famous Grouse?
In September 2026, people searched for The Famous Grouse by name about 1,900 times in the United Kingdom, a 20.8% decrease from the previous year. These searches made up 1.1% of all United Kingdom whisky brand searches, placing The Famous Grouse ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about whisky brands, The Famous Grouse did not appear in any of the answers.
The Famous Grouse is the ninth most searched of 9 competitors and not listed in any AI answer.
Jack Daniel'sShare of searches 24.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
TaliskerShare of searches 24.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GlenfiddichShare of searches 13.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
GlenmorangieShare of searches 10.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
The Famous GrouseShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top whisky brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Famous Grouse did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Glenmorangie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Johnnie Walker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jameson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jack Daniel's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Glenfiddich1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Laphroaig1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Monkey Shoulder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Talisker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Famous Grouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about whisky brands
5 answers
Asked ChatGPT
“What's the best whisky for a beginner?”
Asked ChatGPT
“Which Scotch whisky is best value in the UK?”
Asked ChatGPT
“What's a good single malt to give as a gift?”
Searched Google, AI Overview
“whisky brands”
Searched Google, AI Overview
“best scotch whisky”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which whisky brands compete with The Famous Grouse?
Share of searches by month for Jack Daniel's, Talisker, Glenfiddich, Glenmorangie, Johnnie Walker, Laphroaig, Monkey Shoulder, Jameson, The Famous Grouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack Daniel's | Talisker | Glenfiddich | Glenmorangie | Johnnie Walker | Laphroaig | Monkey Shoulder | Jameson | The Famous Grouse |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 13.3% | 13.3% | 10.9% | 13.3% | 7.3% | 4.9% | 6% | 1.2% |
| Nov 2025 | 35.8% | 7.2% | 16% | 10.7% | 8.8% | 7.2% | 5.9% | 7.2% | 1.4% |
| Dec 2025 | 36.3% | 4.9% | 16.3% | 10.9% | 10.9% | 7.3% | 6% | 6% | 1.5% |
| Jan 2026 | 27.4% | 6.7% | 18.3% | 12.2% | 12.2% | 8.2% | 6.7% | 6.7% | 1.6% |
| Feb 2026 | 27.1% | 8.1% | 14.8% | 12.1% | 14.8% | 8.1% | 6.6% | 6.6% | 1.6% |
| Mar 2026 | 29.8% | 13.3% | 13.3% | 10.9% | 10.9% | 7.3% | 6% | 7.3% | 1.4% |
| Apr 2026 | 26.3% | 17.6% | 14.4% | 11.8% | 9.6% | 7.9% | 5.3% | 5.3% | 1.9% |
| May 2026 | 21.6% | 26.4% | 11.8% | 14.5% | 7.9% | 7.9% | 4.3% | 4.3% | 1.3% |
| Jun 2026 | 26.8% | 22% | 12% | 12% | 9.8% | 6.6% | 4.4% | 5.4% | 1% |
| Jul 2026 | 24.5% | 24.5% | 13.4% | 10.9% | 10.9% | 6% | 4% | 4.9% | 0.97% |
| Aug 2026 | 23.7% | 23.7% | 13% | 13% | 8.7% | 7.1% | 4.7% | 4.7% | 1.4% |
| Sep 2026 | 24.1% | 24.1% | 13.2% | 10.8% | 8.8% | 7.2% | 5.9% | 4.8% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.1% | 40.5K | 0% | +0.4 points | |
| 2, held 2nd | 24.1% | 40.5K | 0% | +0.4 points | |
| 3, held 3rd | 13.2% | 22.2K | 0% | +0.2 points | |
| 4, held 4th | 10.8% | 18.1K | -18.5% | -2.2 points | |
| 5, held 5th | 8.8% | 14.8K | 0% | +0.1 points | |
| 6, held 6th | 7.2% | 12.1K | 0% | +0.1 points | |
| 7, moved from 8th to 7th | 5.9% | 9.9K | +22.2% | +1.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 4.8% | 8.1K | 0% | +0.1 pointsmoved from 7th to 8th | |
| 9, held 9th | 1.1% | 1.9K | -20.8% | -0.3 points |
24.1%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.
Talisker24.1%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
13.2%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.8%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.2 points.
8.8%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.2%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.9%
Moved from 8th to 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
8.
Jameson4.8%
Moved from 7th to 8th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.1%
Held 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
Compare popularity between The Famous Grouse and its closest rivals
- The Famous Grouse vs Glenmorangie: compare popularity
- The Famous Grouse vs Johnnie Walker: compare popularity
- The Famous Grouse vs Laphroaig: compare popularity
- The Famous Grouse vs Monkey Shoulder: compare popularity
- The Famous Grouse vs Jameson: compare popularity
- Compare The Famous Grouse with any brand
Every comparison with The Famous Grouse
8 comparisons
How has branded search demand for The Famous Grouse changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Famous Grouse in the United Kingdom fell from 2.4K to 1.9K.
- Across the 12 months ending September 2026, The Famous Grouse’s share of searches among whisky brands in the United Kingdom held steady, from 1.2% to 1.1%.
How did search popularity change for United Kingdom whisky brands in September 2026?
6 changes
In September 2026, Monkey Shoulder overtook Jameson to rank 7th among whisky brands in the United Kingdom, with 5.9% of the searches.
In September 2026, Glenmorangie lost share of searches among whisky brands in the United Kingdom, from 13% to 10.8%.
Estimated monthly branded searches for Talisker in the United Kingdom rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Estimated monthly branded searches for Johnnie Walker in the United Kingdom fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
Estimated monthly branded searches for Jack Daniel's in the United Kingdom fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
Estimated monthly branded searches for Jameson in the United Kingdom fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
How are The Famous Grouse’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using The Famous Grouse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the famous grouse
Who owns The Famous Grouse?
The Famous Grouse is owned by Edrington. Brandwave does not track any other brands owned by Edrington.
Do you work for The Famous Grouse? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is The Famous Grouse your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.