Laphroaig vs The Famous Grouse:Which is more popular in the United Kingdom?
In September 2026, Laphroaig had more branded searches than The Famous Grouse among whisky brands in the United Kingdom. Laphroaig had about 12,100 branded searches, while The Famous Grouse had 1,900. Laphroaig made up 7.2% of all whisky brand searches we track, and The Famous Grouse accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about whisky brands, Laphroaig appeared in one of the five answers and The Famous Grouse in none.
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Top whisky brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Laphroaig was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Famous Grouse did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Glenmorangie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Johnnie Walker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jameson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jack Daniel's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Glenfiddich1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Laphroaig1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Monkey Shoulder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talisker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Famous Grouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about whisky brands
5 answers
Asked ChatGPT
“What's the best whisky for a beginner?”
Asked ChatGPT
“Which Scotch whisky is best value in the UK?”
Asked ChatGPT
“What's a good single malt to give as a gift?”
Searched Google, AI Overview
“whisky brands”
Searched Google, AI Overview
“best scotch whisky”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Laphroaig or The Famous Grouse more popular in search?
This chart shows how often people search Google for Laphroaig and The Famous Grouse by name. Each line represents a brand's share of searches for all nine whisky brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Laphroaig, The Famous Grouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack Daniel's | Talisker | Glenfiddich | Glenmorangie | Johnnie Walker | Laphroaig | Monkey Shoulder | Jameson | The Famous Grouse |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 13.3% | 13.3% | 10.9% | 13.3% | 7.3% | 4.9% | 6% | 1.2% |
| Nov 2025 | 35.8% | 7.2% | 16% | 10.7% | 8.8% | 7.2% | 5.9% | 7.2% | 1.4% |
| Dec 2025 | 36.3% | 4.9% | 16.3% | 10.9% | 10.9% | 7.3% | 6% | 6% | 1.5% |
| Jan 2026 | 27.4% | 6.7% | 18.3% | 12.2% | 12.2% | 8.2% | 6.7% | 6.7% | 1.6% |
| Feb 2026 | 27.1% | 8.1% | 14.8% | 12.1% | 14.8% | 8.1% | 6.6% | 6.6% | 1.6% |
| Mar 2026 | 29.8% | 13.3% | 13.3% | 10.9% | 10.9% | 7.3% | 6% | 7.3% | 1.4% |
| Apr 2026 | 26.3% | 17.6% | 14.4% | 11.8% | 9.6% | 7.9% | 5.3% | 5.3% | 1.9% |
| May 2026 | 21.6% | 26.4% | 11.8% | 14.5% | 7.9% | 7.9% | 4.3% | 4.3% | 1.3% |
| Jun 2026 | 26.8% | 22% | 12% | 12% | 9.8% | 6.6% | 4.4% | 5.4% | 1% |
| Jul 2026 | 24.5% | 24.5% | 13.4% | 10.9% | 10.9% | 6% | 4% | 4.9% | 0.97% |
| Aug 2026 | 23.7% | 23.7% | 13% | 13% | 8.7% | 7.1% | 4.7% | 4.7% | 1.4% |
| Sep 2026 | 24.1% | 24.1% | 13.2% | 10.8% | 8.8% | 7.2% | 5.9% | 4.8% | 1.1% |
How has branded search for Laphroaig and The Famous Grouse changed in the United Kingdom over the last 12 months?
3 findings
- Laphroaig was ahead of The Famous Grouse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Laphroaig’s share of searches among whisky brands in the United Kingdom moved from 7.3% to 7.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, The Famous Grouse’s share of searches among whisky brands in the United Kingdom moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for United Kingdom whisky brands in September 2026?
2 changes
Estimated monthly branded searches for The Famous Grouse in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for Laphroaig in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are Laphroaig’s and The Famous Grouse’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Laphroaig’s and The Famous Grouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Laphroaig
1 branded search term
- laphroaig
The Famous Grouse
1 branded search term
- the famous grouse
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