Whisky brands in the United Kingdom:Which are most popular?
Jack Daniel's and Talisker tie for the highest share of searches among whisky brands in the United Kingdom, at 24.1% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Glenmorangie was mentioned most often, in three of the five answers. Johnnie Walker was recommended most often, coming first in two out of three responses that gave a list.
Jack Daniel'sShare of searches 24.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
TaliskerShare of searches 24.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GlenfiddichShare of searches 13.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
GlenmorangieShare of searches 10.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Johnnie WalkerShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
Follow whisky brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top whisky brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Glenmorangie was mentioned most often, in three of the five answers. Johnnie Walker was recommended most often, coming first in two out of three answers that gave a list. Monkey Shoulder was second, and Jameson was third. Talisker, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Glenmorangie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Johnnie Walker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jameson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jack Daniel's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Glenfiddich1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Laphroaig1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Monkey Shoulder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Talisker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Famous Grouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about whisky brands
5 answers
Asked ChatGPT
“What's the best whisky for a beginner?”
Asked ChatGPT
“Which Scotch whisky is best value in the UK?”
Asked ChatGPT
“What's a good single malt to give as a gift?”
Searched Google, AI Overview
“whisky brands”
Searched Google, AI Overview
“best scotch whisky”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which whisky brands do people search for most?
This chart shows how often people search Google for each whisky brand by name. Each line represents a brand's share of searches for all nine whisky brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Jack Daniel's, Talisker, Glenfiddich, Glenmorangie, Johnnie Walker, Laphroaig, Monkey Shoulder, Jameson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack Daniel's | Talisker | Glenfiddich | Glenmorangie | Johnnie Walker | Laphroaig | Monkey Shoulder | Jameson | The Famous Grouse |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 13.3% | 13.3% | 10.9% | 13.3% | 7.3% | 4.9% | 6% | 1.2% |
| Nov 2025 | 35.8% | 7.2% | 16% | 10.7% | 8.8% | 7.2% | 5.9% | 7.2% | 1.4% |
| Dec 2025 | 36.3% | 4.9% | 16.3% | 10.9% | 10.9% | 7.3% | 6% | 6% | 1.5% |
| Jan 2026 | 27.4% | 6.7% | 18.3% | 12.2% | 12.2% | 8.2% | 6.7% | 6.7% | 1.6% |
| Feb 2026 | 27.1% | 8.1% | 14.8% | 12.1% | 14.8% | 8.1% | 6.6% | 6.6% | 1.6% |
| Mar 2026 | 29.8% | 13.3% | 13.3% | 10.9% | 10.9% | 7.3% | 6% | 7.3% | 1.4% |
| Apr 2026 | 26.3% | 17.6% | 14.4% | 11.8% | 9.6% | 7.9% | 5.3% | 5.3% | 1.9% |
| May 2026 | 21.6% | 26.4% | 11.8% | 14.5% | 7.9% | 7.9% | 4.3% | 4.3% | 1.3% |
| Jun 2026 | 26.8% | 22% | 12% | 12% | 9.8% | 6.6% | 4.4% | 5.4% | 1% |
| Jul 2026 | 24.5% | 24.5% | 13.4% | 10.9% | 10.9% | 6% | 4% | 4.9% | 0.97% |
| Aug 2026 | 23.7% | 23.7% | 13% | 13% | 8.7% | 7.1% | 4.7% | 4.7% | 1.4% |
| Sep 2026 | 24.1% | 24.1% | 13.2% | 10.8% | 8.8% | 7.2% | 5.9% | 4.8% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.1% | 40.5K | 0% | +0.4 points | |
| 2, held 2nd | 24.1% | 40.5K | 0% | +0.4 points | |
| 3, held 3rd | 13.2% | 22.2K | 0% | +0.2 points | |
| 4, held 4th | 10.8% | 18.1K | -18.5% | -2.2 points | |
| 5, held 5th | 8.8% | 14.8K | 0% | +0.1 points | |
| 6, held 6th | 7.2% | 12.1K | 0% | +0.1 points | |
| 7, moved from 8th to 7th | 5.9% | 9.9K | +22.2% | +1.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 4.8% | 8.1K | 0% | +0.1 pointsmoved from 7th to 8th | |
| 9, held 9th | 1.1% | 1.9K | -20.8% | -0.3 points |
24.1%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.
Talisker24.1%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
13.2%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.8%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.2 points.
8.8%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.2%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.9%
Moved from 8th to 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
8.
Jameson4.8%
Moved from 7th to 8th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.1%
Held 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
Which brand is most popular in search among whisky brands in the United Kingdom?
9 brands
Jack Daniel's and Talisker tie for the highest share of searches among whisky brands in the United Kingdom, at 24.1% each in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Jack Daniel's | 29.8% → 24.1% | 36.3%Dec 2025 | 21.6%May 2026 | 1st |
| Talisker | 13.3% → 24.1% | 26.4%May 2026 | 4.9%Dec 2025 | 4th → 2nd |
| Glenfiddich | 13.3% → 13.2% | 18.3%Jan 2026 | 11.8%May 2026 | 2nd → 3rd |
| Glenmorangie | 10.9% → 10.8% | 14.5%May 2026 | 10.7%Nov 2025 | 5th → 4th |
| Johnnie Walker | 13.3% → 8.8% | 14.8%Feb 2026 | 7.9%May 2026 | 3rd → 5th |
| Laphroaig | 7.3% → 7.2% | 8.2%Jan 2026 | 6%Jul 2026 | 6th |
| Monkey Shoulder | 4.9% → 5.9% | 6.7%Jan 2026 | 4%Jul 2026 | 8th → 7th |
| Jameson | 6% → 4.8% | 7.3%Mar 2026 | 4.3%May 2026 | 7th → 8th |
| The Famous Grouse | 1.2% → 1.1% | 1.9%Apr 2026 | 0.97%Jul 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Jack Daniel's’ share of searches among whisky brands in the United Kingdom decreased from 29.8% to 24.1%.
- Across the 12 months ending September 2026, Talisker’s share of searches among whisky brands in the United Kingdom increased from 13.3% to 24.1%.
- Across the 12 months ending September 2026, Johnnie Walker’s share of searches among whisky brands in the United Kingdom decreased from 13.3% to 8.8%.
- Across the 12 months ending September 2026, Monkey Shoulder’s share of searches among whisky brands in the United Kingdom increased from 4.9% to 5.9%.
- Across the 12 months ending September 2026, Jameson’s share of searches among whisky brands in the United Kingdom decreased from 6% to 4.8%.
- Across the 12 months ending September 2026, Jack Daniel's’ share of searches among whisky brands in the United Kingdom peaked at 36.3% in December 2025 and was lowest at 21.6% in May 2026.
- Across the 12 months ending September 2026, Talisker’s share of searches among whisky brands in the United Kingdom peaked at 26.4% in May 2026 and was lowest at 4.9% in December 2025.
- Across the 12 months ending September 2026, Glenfiddich’s share of searches among whisky brands in the United Kingdom peaked at 18.3% in January 2026 and was lowest at 11.8% in May 2026.
- Across the 12 months ending September 2026, Glenmorangie’s share of searches among whisky brands in the United Kingdom peaked at 14.5% in May 2026 and was lowest at 10.7% in November 2025.
- Across the 12 months ending September 2026, Johnnie Walker’s share of searches among whisky brands in the United Kingdom peaked at 14.8% in February 2026 and was lowest at 7.9% in May 2026.
- Across the 12 months ending September 2026, Laphroaig’s share of searches among whisky brands in the United Kingdom peaked at 8.2% in January 2026 and was lowest at 6% in July 2026.
- Across the 12 months ending September 2026, Monkey Shoulder’s share of searches among whisky brands in the United Kingdom peaked at 6.7% in January 2026 and was lowest at 4% in July 2026.
- Across the 12 months ending September 2026, Jameson’s share of searches among whisky brands in the United Kingdom peaked at 7.3% in March 2026 and was lowest at 4.3% in May 2026.
- Across the 12 months ending September 2026, Talisker rose from 4th to 2nd among whisky brands in the United Kingdom.
- Across the 12 months ending September 2026, Glenfiddich fell from 2nd to 3rd among whisky brands in the United Kingdom.
- Across the 12 months ending September 2026, Glenmorangie rose from 5th to 4th among whisky brands in the United Kingdom.
- Across the 12 months ending September 2026, Johnnie Walker fell from 3rd to 5th among whisky brands in the United Kingdom.
- Across the 12 months ending September 2026, Monkey Shoulder rose from 8th to 7th among whisky brands in the United Kingdom.
- Across the 12 months ending September 2026, Jameson fell from 7th to 8th among whisky brands in the United Kingdom.
- Across the 12 months ending September 2026, Laphroaig and The Famous Grouse held steady: their share of searches among whisky brands in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom whisky brands in September 2026?
8 changes
In September 2026, Monkey Shoulder overtook Jameson to rank 7th among whisky brands in the United Kingdom, with 5.9% of the searches.
In September 2026, Glenmorangie lost share of searches among whisky brands in the United Kingdom, from 13% to 10.8%.
Estimated monthly branded searches for Talisker in the United Kingdom rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Estimated monthly branded searches for Johnnie Walker in the United Kingdom fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
Estimated monthly branded searches for Jack Daniel's in the United Kingdom fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
Estimated monthly branded searches for Jameson in the United Kingdom fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
Estimated monthly branded searches for The Famous Grouse in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for Laphroaig in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted for whisky brands?
9 search terms
Each brand's share of searches among whisky brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Jack Daniel's
1 branded search term
- jack daniels
Talisker
1 branded search term
- talisker
Glenfiddich
1 branded search term
- glenfiddich
Glenmorangie
1 branded search term
- glenmorangie
Johnnie Walker
1 branded search term
- johnnie walker
Laphroaig
1 branded search term
- laphroaig
Monkey Shoulder
1 branded search term
- monkey shoulder
Jameson
1 branded search term
- jameson
The Famous Grouse
1 branded search term
- the famous grouse
Compare popularity between leading brands
- Jack Daniel's vs Talisker: compare popularity
- Jack Daniel's vs Glenfiddich: compare popularity
- Jack Daniel's vs Glenmorangie: compare popularity
- Jack Daniel's vs Johnnie Walker: compare popularity
- Talisker vs Glenfiddich: compare popularity
- Talisker vs Glenmorangie: compare popularity
- Talisker vs Johnnie Walker: compare popularity
- Glenfiddich vs Glenmorangie: compare popularity
- Glenfiddich vs Johnnie Walker: compare popularity
- Glenmorangie vs Johnnie Walker: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.