Jack Daniel's vs Johnnie Walker:Which is more popular?
In September 2026, Jack Daniel's had more branded searches than Johnnie Walker among whisky brands in the United Kingdom. Jack Daniel's had about 40,500 branded searches, while Johnnie Walker had 14,800. Jack Daniel's made up 24.1% of all whisky brand searches we track, and Johnnie Walker accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about whisky brands, Johnnie Walker appeared in two of the five answers and Jack Daniel's in one. Johnnie Walker was mentioned before Jack Daniel's in every answer that named either.
Who do people search for more?
Jack Daniel's, about 3 searches for every 1 for Johnnie Walker
Who does AI mention more?
Johnnie Walker, mentioned in 2 of 5 answers, Jack Daniel's in 1
Who does AI recommend more?
Johnnie Walker, named ahead of Jack Daniel's in 2 of 2 answers
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Top whisky brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Johnnie Walker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jack Daniel's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Johnnie Walker was listed before Jack Daniel's in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Glenmorangie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Johnnie Walker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jameson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jack Daniel's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Glenfiddich1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Laphroaig1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Monkey Shoulder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talisker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Famous Grouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about whisky brands
5 answers
Asked ChatGPT
“What's the best whisky for a beginner?”
Asked ChatGPT
“Which Scotch whisky is best value in the UK?”
Asked ChatGPT
“What's a good single malt to give as a gift?”
Searched Google, AI Overview
“whisky brands”
Searched Google, AI Overview
“best scotch whisky”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Jack Daniel's or Johnnie Walker more popular in search?
This chart shows how often people search Google for Jack Daniel's and Johnnie Walker by name. Each line represents a brand's share of searches for all nine whisky brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Jack Daniel's, Johnnie Walker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack Daniel's | Talisker | Glenfiddich | Glenmorangie | Johnnie Walker | Laphroaig | Monkey Shoulder | Jameson | The Famous Grouse |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 13.3% | 13.3% | 10.9% | 13.3% | 7.3% | 4.9% | 6% | 1.2% |
| Nov 2025 | 35.8% | 7.2% | 16% | 10.7% | 8.8% | 7.2% | 5.9% | 7.2% | 1.4% |
| Dec 2025 | 36.3% | 4.9% | 16.3% | 10.9% | 10.9% | 7.3% | 6% | 6% | 1.5% |
| Jan 2026 | 27.4% | 6.7% | 18.3% | 12.2% | 12.2% | 8.2% | 6.7% | 6.7% | 1.6% |
| Feb 2026 | 27.1% | 8.1% | 14.8% | 12.1% | 14.8% | 8.1% | 6.6% | 6.6% | 1.6% |
| Mar 2026 | 29.8% | 13.3% | 13.3% | 10.9% | 10.9% | 7.3% | 6% | 7.3% | 1.4% |
| Apr 2026 | 26.3% | 17.6% | 14.4% | 11.8% | 9.6% | 7.9% | 5.3% | 5.3% | 1.9% |
| May 2026 | 21.6% | 26.4% | 11.8% | 14.5% | 7.9% | 7.9% | 4.3% | 4.3% | 1.3% |
| Jun 2026 | 26.8% | 22% | 12% | 12% | 9.8% | 6.6% | 4.4% | 5.4% | 1% |
| Jul 2026 | 24.5% | 24.5% | 13.4% | 10.9% | 10.9% | 6% | 4% | 4.9% | 0.97% |
| Aug 2026 | 23.7% | 23.7% | 13% | 13% | 8.7% | 7.1% | 4.7% | 4.7% | 1.4% |
| Sep 2026 | 24.1% | 24.1% | 13.2% | 10.8% | 8.8% | 7.2% | 5.9% | 4.8% | 1.1% |
How has the Jack Daniel's and Johnnie Walker comparison changed over the last 12 months?
3 findings
- Jack Daniel's was ahead of Johnnie Walker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jack Daniel's’ share of searches among whisky brands in the United Kingdom moved from 29.8% to 24.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Johnnie Walker’s share of searches among whisky brands in the United Kingdom moved from 13.3% to 8.8%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for United Kingdom whisky brands in September 2026?
2 changes
Estimated monthly branded searches for Johnnie Walker in the United Kingdom fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
Estimated monthly branded searches for Jack Daniel's in the United Kingdom fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jack Daniel's’ and Johnnie Walker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jack Daniel's
1 branded search term
- jack daniels
Johnnie Walker
1 branded search term
- johnnie walker
Other head-to-heads among whisky brands
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