Jameson vs Johnnie Walker:Which is more popular in the United Kingdom?
In September 2026, Johnnie Walker had more branded searches than Jameson among whisky brands in the United Kingdom. Johnnie Walker had about 14,800 branded searches, while Jameson had 8,100. Johnnie Walker made up 8.8% of all whisky brand searches we track, and Jameson accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about whisky brands, Jameson and Johnnie Walker each appeared in two of the five answers. Johnnie Walker was mentioned before Jameson in two out of three answers.
Who do people search for more?
Johnnie Walker, about 83% more searches than Jameson
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Johnnie Walker, named ahead of Jameson in 2 of 3 answers
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Top whisky brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jameson and Johnnie Walker were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Johnnie Walker was listed before Jameson in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Glenmorangie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Johnnie Walker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jameson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jack Daniel's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Glenfiddich1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Laphroaig1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Monkey Shoulder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talisker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Famous Grouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about whisky brands
5 answers
Asked ChatGPT
“What's the best whisky for a beginner?”
Asked ChatGPT
“Which Scotch whisky is best value in the UK?”
Asked ChatGPT
“What's a good single malt to give as a gift?”
Searched Google, AI Overview
“whisky brands”
Searched Google, AI Overview
“best scotch whisky”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Jameson or Johnnie Walker more popular in search?
This chart shows how often people search Google for Jameson and Johnnie Walker by name. Each line represents a brand's share of searches for all nine whisky brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Johnnie Walker, Jameson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack Daniel's | Talisker | Glenfiddich | Glenmorangie | Johnnie Walker | Laphroaig | Monkey Shoulder | Jameson | The Famous Grouse |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 13.3% | 13.3% | 10.9% | 13.3% | 7.3% | 4.9% | 6% | 1.2% |
| Nov 2025 | 35.8% | 7.2% | 16% | 10.7% | 8.8% | 7.2% | 5.9% | 7.2% | 1.4% |
| Dec 2025 | 36.3% | 4.9% | 16.3% | 10.9% | 10.9% | 7.3% | 6% | 6% | 1.5% |
| Jan 2026 | 27.4% | 6.7% | 18.3% | 12.2% | 12.2% | 8.2% | 6.7% | 6.7% | 1.6% |
| Feb 2026 | 27.1% | 8.1% | 14.8% | 12.1% | 14.8% | 8.1% | 6.6% | 6.6% | 1.6% |
| Mar 2026 | 29.8% | 13.3% | 13.3% | 10.9% | 10.9% | 7.3% | 6% | 7.3% | 1.4% |
| Apr 2026 | 26.3% | 17.6% | 14.4% | 11.8% | 9.6% | 7.9% | 5.3% | 5.3% | 1.9% |
| May 2026 | 21.6% | 26.4% | 11.8% | 14.5% | 7.9% | 7.9% | 4.3% | 4.3% | 1.3% |
| Jun 2026 | 26.8% | 22% | 12% | 12% | 9.8% | 6.6% | 4.4% | 5.4% | 1% |
| Jul 2026 | 24.5% | 24.5% | 13.4% | 10.9% | 10.9% | 6% | 4% | 4.9% | 0.97% |
| Aug 2026 | 23.7% | 23.7% | 13% | 13% | 8.7% | 7.1% | 4.7% | 4.7% | 1.4% |
| Sep 2026 | 24.1% | 24.1% | 13.2% | 10.8% | 8.8% | 7.2% | 5.9% | 4.8% | 1.1% |
How has branded search for Jameson and Johnnie Walker changed in the United Kingdom over the last 12 months?
3 findings
- Johnnie Walker was ahead of Jameson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jameson’s share of searches among whisky brands in the United Kingdom moved from 6% to 4.8%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Johnnie Walker’s share of searches among whisky brands in the United Kingdom moved from 13.3% to 8.8%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for United Kingdom whisky brands in September 2026?
3 changes
In September 2026, Monkey Shoulder overtook Jameson to rank 7th among whisky brands in the United Kingdom, with 5.9% of the searches.
Estimated monthly branded searches for Johnnie Walker in the United Kingdom fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
Estimated monthly branded searches for Jameson in the United Kingdom fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
How are Jameson’s and Johnnie Walker’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jameson’s and Johnnie Walker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jameson
1 branded search term
- jameson
Johnnie Walker
1 branded search term
- johnnie walker
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