How popular isHillarys?
In September 2026, people searched for Hillarys by name about 12,100 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 5.6% of all United Kingdom blinds retailer searches, placing Hillarys fourth out of eight retailers. When we asked both ChatGPT and Google AI Overviews about blinds retailers, Hillarys appeared in two of the five answers and was the fifth most recommended of the eight.
Hillarys is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.
Blinds 2goShare of searches 50.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Blinds DirectShare of searches 22.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
247 BlindsShare of searches 15.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HillarysShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Make My BlindsShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top blinds retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hillarys was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hillarys is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 247 Blinds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blinds 2go4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blinds Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Swift Direct Blinds3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Hillarys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Make My Blinds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
English Blinds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thomas Sanderson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blinds retailers
5 answers
Asked ChatGPT
“Where's the best place to buy blinds in the UK?”
Asked ChatGPT
“Which online blinds company is best?”
Asked ChatGPT
“What are the best made to measure blinds companies in the UK?”
Searched Google, AI Overview
“made to measure blinds”
Searched Google, AI Overview
“blinds online”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which blinds retailers compete with Hillarys?
Share of searches by month for Blinds 2go, Blinds Direct, 247 Blinds, Hillarys, Make My Blinds, Swift Direct Blinds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blinds 2go | Blinds Direct | 247 Blinds | Hillarys | Make My Blinds | Swift Direct Blinds | English Blinds | Thomas Sanderson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 25.5% | 17% | 6.2% | 2.3% | 1.5% | 0.8% | 0.37% |
| Nov 2025 | 43.8% | 24.1% | 19.7% | 7.2% | 2.1% | 1.8% | 0.96% | 0.35% |
| Dec 2025 | 46.3% | 25.4% | 17% | 6.2% | 2.3% | 1.5% | 1% | 0.37% |
| Jan 2026 | 43.2% | 28.9% | 15.8% | 7.1% | 2.1% | 1.7% | 0.91% | 0.34% |
| Feb 2026 | 45.6% | 25% | 16.7% | 7.5% | 2.2% | 1.8% | 0.96% | 0.3% |
| Mar 2026 | 51.3% | 23% | 15.4% | 5.6% | 2.1% | 1.4% | 0.91% | 0.27% |
| Apr 2026 | 48.8% | 22% | 18% | 6.6% | 2% | 1.6% | 0.84% | 0.26% |
| May 2026 | 50.3% | 22.6% | 15.1% | 6.8% | 2.5% | 1.6% | 0.87% | 0.27% |
| Jun 2026 | 45.2% | 24.7% | 16.5% | 7.4% | 2.7% | 2.2% | 0.95% | 0.29% |
| Jul 2026 | 41.2% | 27.5% | 18.4% | 6.7% | 2.5% | 2.5% | 0.86% | 0.33% |
| Aug 2026 | 46.2% | 25.4% | 17% | 5.1% | 2.3% | 2.8% | 1% | 0.3% |
| Sep 2026 | 50.9% | 22.9% | 15.3% | 5.6% | 2% | 2% | 0.88% | 0.33% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.9% | 110K | 0% | +4.7 points | |
| 2, held 2nd | 22.9% | 49.5K | -18.2% | -2.5 points | |
| 3, held 3rd | 15.3% | 33.1K | -18.3% | -1.7 points | |
| 4, held 4th | 5.6% | 12.1K | 0% | +0.5 points | |
| 5, moved from 6th to 5th | 2% | 4.4K | -18.5% | -0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2% | 4.4K | -33.3% | -0.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.88% | 1.9K | -20.8% | -0.1 points | |
| 8, held 8th | 0.33% | 720 | 0% | 0 points |
50.9%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +4.7 points.
22.9%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
15.3%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.7 points.
4.
Hillarys5.6%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
2%
Moved from 6th to 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
Moved from 5th to 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.7 points.
0.88%
Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
0.33%
Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Hillarys and its closest rivals
Every comparison with Hillarys
7 comparisons
How has branded search demand for Hillarys changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hillarys in the United Kingdom fell from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Hillarys’ share of searches among blinds retailers in the United Kingdom decreased from 6.2% to 5.6%.
- Across the 12 months ending September 2026, Hillarys’ share of searches among blinds retailers in the United Kingdom peaked at 7.5% in February 2026 and was lowest at 5.1% in August 2026.
How did search popularity change for United Kingdom blinds retailers in September 2026?
6 changes
In September 2026, Blinds 2go gained share of searches among blinds retailers in the United Kingdom, from 46.2% to 50.9%.
In September 2026, Hillarys gained share of searches among blinds retailers in the United Kingdom, from 5.1% to 5.6%.
In September 2026, Blinds Direct lost share of searches among blinds retailers in the United Kingdom, from 25.4% to 22.9%.
In September 2026, 247 Blinds lost share of searches among blinds retailers in the United Kingdom, from 17% to 15.3%.
In September 2026, Swift Direct Blinds lost share of searches among blinds retailers in the United Kingdom, from 2.8% to 2%.
Make My Blinds’ share of searches among blinds retailers in the United Kingdom has lost ground for 3 months in a row, from 2.7% to 2% in September 2026.
How are Hillarys’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Hillarys’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hillarys
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Is Hillarys your brand?
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