Brandwave

How popular isBlinds Direct?

In September 2026, people searched for Blinds Direct by name about 49,500 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 22.9% of all United Kingdom blinds retailer searches, placing Blinds Direct second out of eight retailers. When we asked both ChatGPT and Google AI Overviews about blinds retailers, Blinds Direct appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Blinds Direct is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. Blinds 2goShare of searches 50.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Blinds DirectShare of searches 22.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. 247 BlindsShare of searches 15.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. HillarysShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Make My BlindsShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+3 more

Blinds Direct website (opens in a new tab)

Follow Blinds Direct and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top blinds retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blinds Direct was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Blinds Direct is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blinds 2go1st
  2. 247 Blinds2nd
  3. Blinds Direct3rd
  4. Swift Direct Blinds4th
  5. Hillarys5th
  6. English Blinds6th
  7. Make My Blinds7th
  8. Thomas Sanderson8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 247 Blinds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blinds 2go4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blinds Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swift Direct Blinds3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hillarys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Make My Blinds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • English Blinds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thomas Sanderson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blinds retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which blinds retailers compete with Blinds Direct?

Blinds Direct against blinds retailers in the United Kingdom, by month

Share of searches by month for Blinds 2go, Blinds Direct, 247 Blinds, Hillarys, Make My Blinds, Swift Direct Blinds. The figures are in the table below the chart.

View monthly share of searches table
MonthBlinds 2goBlinds Direct247 BlindsHillarysMake My BlindsSwift Direct BlindsEnglish BlindsThomas Sanderson
Oct 202546.3%25.5%17%6.2%2.3%1.5%0.8%0.37%
Nov 202543.8%24.1%19.7%7.2%2.1%1.8%0.96%0.35%
Dec 202546.3%25.4%17%6.2%2.3%1.5%1%0.37%
Jan 202643.2%28.9%15.8%7.1%2.1%1.7%0.91%0.34%
Feb 202645.6%25%16.7%7.5%2.2%1.8%0.96%0.3%
Mar 202651.3%23%15.4%5.6%2.1%1.4%0.91%0.27%
Apr 202648.8%22%18%6.6%2%1.6%0.84%0.26%
May 202650.3%22.6%15.1%6.8%2.5%1.6%0.87%0.27%
Jun 202645.2%24.7%16.5%7.4%2.7%2.2%0.95%0.29%
Jul 202641.2%27.5%18.4%6.7%2.5%2.5%0.86%0.33%
Aug 202646.2%25.4%17%5.1%2.3%2.8%1%0.3%
Sep 202650.9%22.9%15.3%5.6%2%2%0.88%0.33%

  1. 1.Blinds 2go

    50.9%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +4.7 points.

  2. 2.Blinds Direct

    22.9%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.247 Blinds

    15.3%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.7 points.

  4. 4.Hillarys

    5.6%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Make My Blinds

    2%

    Moved from 6th to 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  6. 6.Swift Direct Blinds

    2%

    Moved from 5th to 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.7 points.

  7. 7.English Blinds

    0.88%

    Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  8. 8.Thomas Sanderson

    0.33%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Blinds Direct and its closest rivals

Every comparison with Blinds Direct

7 comparisons

How has branded search demand for Blinds Direct changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blinds Direct in the United Kingdom fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Blinds Direct’s share of searches among blinds retailers in the United Kingdom decreased from 25.5% to 22.9%.
  • Across the 12 months ending September 2026, Blinds Direct’s share of searches among blinds retailers in the United Kingdom peaked at 28.9% in January 2026 and was lowest at 22% in April 2026.

How did search popularity change for United Kingdom blinds retailers in September 2026?

6 changes

  1. In September 2026, Blinds 2go gained share of searches among blinds retailers in the United Kingdom, from 46.2% to 50.9%.

  2. In September 2026, Hillarys gained share of searches among blinds retailers in the United Kingdom, from 5.1% to 5.6%.

  3. In September 2026, Blinds Direct lost share of searches among blinds retailers in the United Kingdom, from 25.4% to 22.9%.

  4. In September 2026, 247 Blinds lost share of searches among blinds retailers in the United Kingdom, from 17% to 15.3%.

  5. In September 2026, Swift Direct Blinds lost share of searches among blinds retailers in the United Kingdom, from 2.8% to 2%.

  6. Make My Blinds’ share of searches among blinds retailers in the United Kingdom has lost ground for 3 months in a row, from 2.7% to 2% in September 2026.

How are Blinds Direct’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Blinds Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blinds direct

Do you work for Blinds Direct? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Blinds Direct your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free