Blinds Direct vs Hillarys:Which is more popular?
In September 2026, Blinds Direct had more branded searches than Hillarys among blinds retailers in the United Kingdom. Blinds Direct had about 49,500 branded searches, while Hillarys had 12,100. Blinds Direct made up 22.9% of all blinds retailer searches we track, and Hillarys accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about blinds retailers, Blinds Direct appeared in four of the five answers and Hillarys in two. Blinds Direct was mentioned before Hillarys in three out of five answers.
Who do people search for more?
Blinds Direct, about 4 searches for every 1 for Hillarys
Who does AI mention more?
Blinds Direct, mentioned in 4 of 5 answers, Hillarys in 2
Who does AI recommend more?
Blinds Direct, named ahead of Hillarys in 3 of 5 answers
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Top blinds retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blinds Direct was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hillarys was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blinds Direct was listed before Hillarys in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
247 Blinds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blinds 2go4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Blinds Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Swift Direct Blinds3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hillarys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Make My Blinds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
English Blinds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thomas Sanderson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blinds retailers
5 answers
Asked ChatGPT
“Where's the best place to buy blinds in the UK?”
Asked ChatGPT
“Which online blinds company is best?”
Asked ChatGPT
“What are the best made to measure blinds companies in the UK?”
Searched Google, AI Overview
“made to measure blinds”
Searched Google, AI Overview
“blinds online”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Blinds Direct or Hillarys more popular in search?
This chart shows how often people search Google for Blinds Direct and Hillarys by name. Each line represents a brand's share of searches for all eight blinds retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Blinds Direct, Hillarys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blinds 2go | Blinds Direct | 247 Blinds | Hillarys | Make My Blinds | Swift Direct Blinds | English Blinds | Thomas Sanderson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 25.5% | 17% | 6.2% | 2.3% | 1.5% | 0.8% | 0.37% |
| Nov 2025 | 43.8% | 24.1% | 19.7% | 7.2% | 2.1% | 1.8% | 0.96% | 0.35% |
| Dec 2025 | 46.3% | 25.4% | 17% | 6.2% | 2.3% | 1.5% | 1% | 0.37% |
| Jan 2026 | 43.2% | 28.9% | 15.8% | 7.1% | 2.1% | 1.7% | 0.91% | 0.34% |
| Feb 2026 | 45.6% | 25% | 16.7% | 7.5% | 2.2% | 1.8% | 0.96% | 0.3% |
| Mar 2026 | 51.3% | 23% | 15.4% | 5.6% | 2.1% | 1.4% | 0.91% | 0.27% |
| Apr 2026 | 48.8% | 22% | 18% | 6.6% | 2% | 1.6% | 0.84% | 0.26% |
| May 2026 | 50.3% | 22.6% | 15.1% | 6.8% | 2.5% | 1.6% | 0.87% | 0.27% |
| Jun 2026 | 45.2% | 24.7% | 16.5% | 7.4% | 2.7% | 2.2% | 0.95% | 0.29% |
| Jul 2026 | 41.2% | 27.5% | 18.4% | 6.7% | 2.5% | 2.5% | 0.86% | 0.33% |
| Aug 2026 | 46.2% | 25.4% | 17% | 5.1% | 2.3% | 2.8% | 1% | 0.3% |
| Sep 2026 | 50.9% | 22.9% | 15.3% | 5.6% | 2% | 2% | 0.88% | 0.33% |
How has the Blinds Direct and Hillarys comparison changed over the last 12 months?
3 findings
- Blinds Direct was ahead of Hillarys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blinds Direct’s share of searches among blinds retailers in the United Kingdom moved from 25.5% to 22.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Hillarys’ share of searches among blinds retailers in the United Kingdom moved from 6.2% to 5.6%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United Kingdom blinds retailers in September 2026?
2 changes
In September 2026, Hillarys gained share of searches among blinds retailers in the United Kingdom, from 5.1% to 5.6%.
In September 2026, Blinds Direct lost share of searches among blinds retailers in the United Kingdom, from 25.4% to 22.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blinds Direct’s and Hillarys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blinds Direct
1 branded search term
- blinds direct
Hillarys
1 branded search term
- hillarys
Other head-to-heads among blinds retailers
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