Blinds retailers in the United Kingdom:Which are most popular?

Name: Blinds retailers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Blinds 2go was the most searched blinds retailer in the United Kingdom, accounting for 50.9% of all searches among the eight retailers we track. When we checked with ChatGPT and Google AI Overviews, 247 Blinds showed up in every answer. Blinds 2go was recommended most often, coming first in three out of five responses.

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Top blinds retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, 247 Blinds appeared every time. Blinds 2go was recommended most often, coming first in three out of five answers. 247 Blinds was second, and Blinds Direct was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
247 Blinds	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Blinds 2go	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Blinds Direct	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Swift Direct Blinds	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Hillarys	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Make My Blinds	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
English Blinds	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Thomas Sanderson	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

247 Blinds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blinds 2go4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blinds Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Swift Direct Blinds3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hillarys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Make My Blinds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
English Blinds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thomas Sanderson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blinds retailers

5 answers

Asked ChatGPT
“Where's the best place to buy blinds in the UK?”
Asked ChatGPT
“Which online blinds company is best?”
Asked ChatGPT
“What are the best made to measure blinds companies in the UK?”
Searched Google, AI Overview
“made to measure blinds”
Searched Google, AI Overview
“blinds online”

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which blinds retailers do people search for most?

This chart shows how often people search Google for each blinds retailer by name. Each line represents a brand's share of searches for all eight blinds retailers we track, month by month, from searches in United Kingdom.

Share of searches among blinds retailers in the United Kingdom, by month

Month	Blinds 2go	Blinds Direct	247 Blinds	Hillarys	Make My Blinds	Swift Direct Blinds	English Blinds	Thomas Sanderson
Oct 2025	46.3%	25.5%	17%	6.2%	2.3%	1.5%	0.8%	0.37%
Nov 2025	43.8%	24.1%	19.7%	7.2%	2.1%	1.8%	0.96%	0.35%
Dec 2025	46.3%	25.4%	17%	6.2%	2.3%	1.5%	1%	0.37%
Jan 2026	43.2%	28.9%	15.8%	7.1%	2.1%	1.7%	0.91%	0.34%
Feb 2026	45.6%	25%	16.7%	7.5%	2.2%	1.8%	0.96%	0.3%
Mar 2026	51.3%	23%	15.4%	5.6%	2.1%	1.4%	0.91%	0.27%
Apr 2026	48.8%	22%	18%	6.6%	2%	1.6%	0.84%	0.26%
May 2026	50.3%	22.6%	15.1%	6.8%	2.5%	1.6%	0.87%	0.27%
Jun 2026	45.2%	24.7%	16.5%	7.4%	2.7%	2.2%	0.95%	0.29%
Jul 2026	41.2%	27.5%	18.4%	6.7%	2.5%	2.5%	0.86%	0.33%
Aug 2026	46.2%	25.4%	17%	5.1%	2.3%	2.8%	1%	0.3%
Sep 2026	50.9%	22.9%	15.3%	5.6%	2%	2%	0.88%	0.33%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Blinds 2go	50.9%	110K	0%	+4.7 points
2, held 2nd	Blinds Direct	22.9%	49.5K	-18.2%	-2.5 points
3, held 3rd	247 Blinds	15.3%	33.1K	-18.3%	-1.7 points
4, held 4th	Hillarys	5.6%	12.1K	0%	+0.5 points
5, moved from 6th to 5th	Make My Blinds	2%	4.4K	-18.5%	-0.2 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Swift Direct Blinds	2%	4.4K	-33.3%	-0.7 pointsmoved from 5th to 6th
7, held 7th	English Blinds	0.88%	1.9K	-20.8%	-0.1 points
8, held 8th	Thomas Sanderson	0.33%	720	0%	0 points

1.Blinds 2go
50.9%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +4.7 points.
2.Blinds Direct
22.9%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
3.247 Blinds
15.3%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.7 points.
4.Hillarys
5.6%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.Make My Blinds
2%
Moved from 6th to 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
6.Swift Direct Blinds
2%
Moved from 5th to 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.7 points.
7.English Blinds
0.88%
Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
8.Thomas Sanderson
0.33%
Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among blinds retailers in the United Kingdom?

8 brands

In September 2026, Blinds 2go was the most searched among blinds retailers in the United Kingdom, with an estimated 110K branded searches, 50.9% of all searches for the eight we track. Blinds Direct is in 2nd place, 28 percentage points behind at 22.9%.

United Kingdom blinds retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Blinds 2go	46.3% → 50.9%	51.3%Mar 2026	41.2%Jul 2026	1st
Blinds Direct	25.5% → 22.9%	28.9%Jan 2026	22%Apr 2026	2nd
247 Blinds	17% → 15.3%	19.7%Nov 2025	15.1%May 2026	3rd
Hillarys	6.2% → 5.6%	7.5%Feb 2026	5.1%Aug 2026	4th
Make My Blinds	2.3% → 2%	2.7%Jun 2026	2%Apr 2026	5th
Swift Direct Blinds	1.5% → 2%	2.8%Aug 2026	1.4%Mar 2026	6th
English Blinds	0.8% → 0.88%	1%Aug 2026	0.8%Oct 2025	7th
Thomas Sanderson	0.37% → 0.33%	0.37%Oct 2025	0.26%Apr 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, Blinds 2go’s share of searches among blinds retailers in the United Kingdom increased from 46.3% to 50.9%.
Across the 12 months ending September 2026, Blinds Direct’s share of searches among blinds retailers in the United Kingdom decreased from 25.5% to 22.9%.
Across the 12 months ending September 2026, 247 Blinds’ share of searches among blinds retailers in the United Kingdom decreased from 17% to 15.3%.
Across the 12 months ending September 2026, Hillarys’ share of searches among blinds retailers in the United Kingdom decreased from 6.2% to 5.6%.
Across the 12 months ending September 2026, Swift Direct Blinds’ share of searches among blinds retailers in the United Kingdom increased from 1.5% to 2%.
Across the 12 months ending September 2026, Blinds 2go’s share of searches among blinds retailers in the United Kingdom peaked at 51.3% in March 2026 and was lowest at 41.2% in July 2026.
Across the 12 months ending September 2026, Blinds Direct’s share of searches among blinds retailers in the United Kingdom peaked at 28.9% in January 2026 and was lowest at 22% in April 2026.
Across the 12 months ending September 2026, 247 Blinds’ share of searches among blinds retailers in the United Kingdom peaked at 19.7% in November 2025 and was lowest at 15.1% in May 2026.
Across the 12 months ending September 2026, Hillarys’ share of searches among blinds retailers in the United Kingdom peaked at 7.5% in February 2026 and was lowest at 5.1% in August 2026.
Across the 12 months ending September 2026, Swift Direct Blinds’ share of searches among blinds retailers in the United Kingdom peaked at 2.8% in August 2026 and was lowest at 1.4% in March 2026.
Across the 12 months ending September 2026, Make My Blinds, English Blinds and Thomas Sanderson held steady: their share of searches among blinds retailers in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom blinds retailers in September 2026?

7 changes

In September 2026, Blinds 2go gained share of searches among blinds retailers in the United Kingdom, from 46.2% to 50.9%.
In September 2026, Hillarys gained share of searches among blinds retailers in the United Kingdom, from 5.1% to 5.6%.
In September 2026, Blinds Direct lost share of searches among blinds retailers in the United Kingdom, from 25.4% to 22.9%.
In September 2026, 247 Blinds lost share of searches among blinds retailers in the United Kingdom, from 17% to 15.3%.
In September 2026, Swift Direct Blinds lost share of searches among blinds retailers in the United Kingdom, from 2.8% to 2%.
Make My Blinds’ share of searches among blinds retailers in the United Kingdom has lost ground for 3 months in a row, from 2.7% to 2% in September 2026.
Estimated monthly branded searches for Thomas Sanderson in the United Kingdom fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted for blinds retailers?

8 search terms

Each brand's share of searches among blinds retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.