Hillarys vs Swift Direct Blinds:Which is more popular?
In September 2026, Hillarys had more branded searches than Swift Direct Blinds among blinds retailers in the United Kingdom. Hillarys had about 12,100 branded searches, while Swift Direct Blinds had 4,400. Hillarys made up 5.6% of all blinds retailer searches we track, and Swift Direct Blinds accounted for 2%. When we asked ChatGPT and Google AI Overviews about blinds retailers, Swift Direct Blinds appeared in three of the five answers and Hillarys in two. Hillarys and Swift Direct Blinds were each mentioned first in two of the four answers that named either.
Who do people search for more?
Hillarys, about 3 searches for every 1 for Swift Direct Blinds
Who does AI mention more?
Swift Direct Blinds, mentioned in 3 of 5 answers, Hillarys in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top blinds retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Swift Direct Blinds was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hillarys was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hillarys and Swift Direct Blinds were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Blinds 2go5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
247 Blinds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blinds Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Swift Direct Blinds3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hillarys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Make My Blinds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
English Blinds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thomas Sanderson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blinds retailers
5 answers
Asked ChatGPT
“Where's the best place to buy blinds in the UK?”
Asked ChatGPT
“Which online blinds company is best?”
Asked ChatGPT
“What are the best made to measure blinds companies in the UK?”
Searched Google, AI Overview
“made to measure blinds”
Searched Google, AI Overview
“blinds online”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Hillarys or Swift Direct Blinds more popular in search?
This chart shows how often people search Google for Hillarys and Swift Direct Blinds by name. Each line represents a brand's share of searches for all eight blinds retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Hillarys, Swift Direct Blinds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blinds 2go | Blinds Direct | 247 Blinds | Hillarys | Make My Blinds | Swift Direct Blinds | English Blinds | Thomas Sanderson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 25.5% | 17% | 6.2% | 2.3% | 1.5% | 0.8% | 0.37% |
| Nov 2025 | 43.8% | 24.1% | 19.7% | 7.2% | 2.1% | 1.8% | 0.96% | 0.35% |
| Dec 2025 | 46.3% | 25.4% | 17% | 6.2% | 2.3% | 1.5% | 1% | 0.37% |
| Jan 2026 | 43.2% | 28.9% | 15.8% | 7.1% | 2.1% | 1.7% | 0.91% | 0.34% |
| Feb 2026 | 45.6% | 25% | 16.7% | 7.5% | 2.2% | 1.8% | 0.96% | 0.3% |
| Mar 2026 | 51.3% | 23% | 15.4% | 5.6% | 2.1% | 1.4% | 0.91% | 0.27% |
| Apr 2026 | 48.8% | 22% | 18% | 6.6% | 2% | 1.6% | 0.84% | 0.26% |
| May 2026 | 50.3% | 22.6% | 15.1% | 6.8% | 2.5% | 1.6% | 0.87% | 0.27% |
| Jun 2026 | 45.2% | 24.7% | 16.5% | 7.4% | 2.7% | 2.2% | 0.95% | 0.29% |
| Jul 2026 | 41.2% | 27.5% | 18.4% | 6.7% | 2.5% | 2.5% | 0.86% | 0.33% |
| Aug 2026 | 46.2% | 25.4% | 17% | 5.1% | 2.3% | 2.8% | 1% | 0.3% |
| Sep 2026 | 50.9% | 22.9% | 15.3% | 5.6% | 2% | 2% | 0.88% | 0.33% |
How has the Hillarys and Swift Direct Blinds comparison changed over the last 12 months?
3 findings
- Hillarys was ahead of Swift Direct Blinds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hillarys’ share of searches among blinds retailers in the United Kingdom moved from 6.2% to 5.6%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Swift Direct Blinds’ share of searches among blinds retailers in the United Kingdom moved from 1.5% to 2%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for United Kingdom blinds retailers in September 2026?
2 changes
In September 2026, Hillarys gained share of searches among blinds retailers in the United Kingdom, from 5.1% to 5.6%.
In September 2026, Swift Direct Blinds lost share of searches among blinds retailers in the United Kingdom, from 2.8% to 2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hillarys’ and Swift Direct Blinds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hillarys
1 branded search term
- hillarys
Swift Direct Blinds
1 branded search term
- swift direct blinds
Other head-to-heads among blinds retailers
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