Marsden House vs Shone & Shirley:Which is more popular?
In September 2026, Shone & Shirley had more branded searches than Marsden House among Nelson funeral directors in New Zealand. Shone & Shirley had about 590 branded searches, while Marsden House had 170. Shone & Shirley made up 67.8% of all Nelson funeral director searches we track, and Marsden House accounted for 19.5%. When we asked ChatGPT and Google AI Overviews about Nelson funeral directors, Shone & Shirley appeared in all four answers and Marsden House in two. Shone & Shirley was mentioned before Marsden House in every answer.
Who do people search for more?
Shone & Shirley, about 3 searches for every 1 for Marsden House
Who does AI mention more?
Shone & Shirley, mentioned in every answer we collected
Who does AI recommend more?
Shone & Shirley, named ahead of Marsden House in every answer
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Top Nelson funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Shone & Shirley appeared in all four answers. Marsden House was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Shone & Shirley was listed before Marsden House in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shone & Shirley4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Simplicity Funerals4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Simple Direct Funerals3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marsden House2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Anisy's Tasman Funeral Home0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Nelson funeral directors
4 answers
Asked ChatGPT
“Which funeral director should I hire in Nelson, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Nelson, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Nelson, New Zealand for a funeral arrangement?”
Searched Google, AI Overview
“funeral home nelson”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“funeral director nelson”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Marsden House or Shone & Shirley more popular in search?
This chart shows how often people search Google for Marsden House and Shone & Shirley by name. Each line represents a brand's share of searches for all five Nelson funeral directors we track, month by month, from searches in New Zealand.
Share of searches by month for Shone & Shirley, Marsden House. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shone & Shirley | Marsden House | Simplicity Funerals | Simple Direct Funerals | Anisy's Tasman Funeral Home |
|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 32.4% | 7.4% | 1.5% | 1.5% |
| Nov 2025 | 50% | 38.5% | 9.6% | 1.9% | 0% |
| Dec 2025 | 47.3% | 45.5% | 5.5% | 1.8% | 0% |
| Jan 2026 | 50% | 32.7% | 9.6% | 5.8% | 1.9% |
| Feb 2026 | 61.5% | 26.9% | 7.7% | 1.9% | 1.9% |
| Mar 2026 | 47.7% | 36.4% | 9.1% | 4.5% | 2.3% |
| Apr 2026 | 54.9% | 28.2% | 15.5% | 1.4% | 0% |
| May 2026 | 49.1% | 28.3% | 17% | 3.8% | 1.9% |
| Jun 2026 | 53.3% | 31.7% | 11.7% | 3.3% | 0% |
| Jul 2026 | 57.8% | 24.4% | 15.6% | 2.2% | 0% |
| Aug 2026 | 63.9% | 23% | 11.5% | 1.6% | 0% |
| Sep 2026 | 67.8% | 19.5% | 10.3% | 2.3% | 0% |
How has the Marsden House and Shone & Shirley comparison changed over the last 12 months?
3 findings
- Shone & Shirley was ahead of Marsden House in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marsden House’s share of searches among Nelson funeral directors in New Zealand moved from 32.4% to 19.5%, and its estimated monthly branded searches moved from 220 to 170.
- Across the 12 months ending September 2026, Shone & Shirley’s share of searches among Nelson funeral directors in New Zealand moved from 57.4% to 67.8%, and its estimated monthly branded searches moved from 390 to 590.
How did search popularity change for New Zealand Nelson funeral directors in September 2026?
2 changes
In September 2026, Shone & Shirley gained share of searches among Nelson funeral directors in New Zealand, from 63.9% to 67.8%.
In September 2026, Marsden House lost share of searches among Nelson funeral directors in New Zealand, from 23% to 19.5%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Marsden House’s and Shone & Shirley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marsden House
5 branded search terms
- marsden house accommodation
- marsden house address
- marsden house funeral
- marsden house nelson
- marsdenhouse
Shone & Shirley
1 branded search term
- shone & shirley
Other head-to-heads among Nelson funeral directors
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