Hastings insurance brokers in New Zealand:Which brands are most popular in search?
In August 2026, Hurford Parker was the most searched among hastings insurance brokers in New Zealand, with an estimated 40 branded searches and 66.7% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare Hastings insurance brokers using branded searches made in Hastings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hurford Parker, Insure Hawke's Bay, The Insurance Collective. The figures are in the table below the chart.
View monthly share of search table
| Month | Hurford Parker | Insure Hawke's Bay | The Insurance Collective | ABC Insurance |
|---|---|---|---|---|
| Oct 2025 | 83.3% | 16.7% | 0% | — |
| Nov 2025 | 85.7% | 14.3% | 0% | — |
| Dec 2025 | 66.7% | 16.7% | 16.7% | — |
| Jan 2026 | 66.7% | 11.1% | 22.2% | — |
| Feb 2026 | 75% | 12.5% | 12.5% | — |
| Mar 2026 | 50% | 40% | 10% | — |
| Apr 2026 | 62.5% | 25% | 12.5% | — |
| May 2026 | 71.4% | 14.3% | 14.3% | — |
| Jun 2026 | 71.4% | 14.3% | 14.3% | — |
| Jul 2026 | 66.7% | 16.7% | 16.7% | — |
| Aug 2026 | 66.7% | 16.7% | 16.7% | — |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.7% | 40 | 0% | 0 points | |
| 2, held 2nd | 16.7% | 10 | 0% | 0 points | |
| 3, held 3rd | 16.7% | 10 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
66.7%
held 1st · 40 estimated branded searches · 0% vs prior month · 0 points
16.7%
held 2nd · 10 estimated branded searches · 0% vs prior month · 0 points
16.7%
held 3rd · 10 estimated branded searches · 0% vs prior month · 0 points
not measured this month · — estimated branded searches · — vs prior month · —
Compare search popularity between leading brands
Which brand is most popular in search among hastings insurance brokers in New Zealand?
3 brands
In August 2026, Hurford Parker was the most searched among hastings insurance brokers in New Zealand, with an estimated 40 branded searches and 66.7% estimated Share of Search within this set. Insure Hawke's Bay is in 2nd place, 50 percentage points behind at 16.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Hurford Parker | 83.3% → 66.7% | 85.7%Nov 2025 | 50%Mar 2026 | 1st |
 Insure Hawke's Bay | 16.7% | 40%Mar 2026 | 11.1%Jan 2026 | 2nd |
 The Insurance Collective | 0% → 16.7% | 22.2%Jan 2026 | 0%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Hurford Parker’s estimated Share of Search among hastings insurance brokers in New Zealand decreased from 83.3% to 66.7%.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among hastings insurance brokers in New Zealand increased from 0% to 16.7%.
- Across the 11 months ending August 2026, Hurford Parker’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 85.7% in November 2025 and was lowest at 50% in March 2026.
- Across the 11 months ending August 2026, Insure Hawke's Bay’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 40% in March 2026 and was lowest at 11.1% in January 2026.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 22.2% in January 2026 and was lowest at 0% in October 2025.
- Across the 11 months ending August 2026, Insure Hawke's Bay and ABC Insurance held steady: their estimated Share of Search among hastings insurance brokers in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand hastings insurance brokers in August 2026?
1 change
Estimated monthly branded searches for Hurford Parker in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.
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