Hastings accounting firms in New Zealand:Which brands are most popular in search?
Epplett & Co, Nexia New Zealand and Tax Link share the highest estimated Share of Search among hastings accounting firms in New Zealand, at 33.3% in August 2026.
Epplett & Co33.3%
Nexia New Zealand33.3%
Tax Link33.3%
Follow hastings accounting firms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare Hastings accounting firms using branded searches made in Hastings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Epplett & Co, Nexia New Zealand, Tax Link. The figures are in the table below the chart.
View monthly share of search table
| Month | Epplett & Co | Nexia New Zealand | Tax Link |
|---|---|---|---|
| Oct 2025 | 20% | 20% | 60% |
| Nov 2025 | 25% | 25% | 50% |
| Dec 2025 | 33.3% | 33.3% | 33.3% |
| Jan 2026 | 20% | 20% | 60% |
| Feb 2026 | 25% | 25% | 50% |
| Mar 2026 | 20% | 20% | 60% |
| Apr 2026 | 25% | 25% | 50% |
| May 2026 | 25% | 25% | 50% |
| Jun 2026 | 25% | 25% | 50% |
| Jul 2026 | 33.3% | 33.3% | 33.3% |
| Aug 2026 | 33.3% | 33.3% | 33.3% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 10 | 0% | 0 points | |
| 2, held 2nd | 33.3% | 10 | 0% | 0 points | |
| 3, held 3rd | 33.3% | 10 | 0% | 0 points |
33.3%
held 1st · 10 estimated branded searches · 0% vs prior month · 0 points
33.3%
held 2nd · 10 estimated branded searches · 0% vs prior month · 0 points
3.
Tax Link33.3%
held 3rd · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among hastings accounting firms in New Zealand?
3 brands
Epplett & Co, Nexia New Zealand and Tax Link share the highest estimated Share of Search among hastings accounting firms in New Zealand, at 33.3% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Epplett & Co | 20% → 33.3% | 33.3%Dec 2025 | 20%Oct 2025 | 2nd → 1st |
| Nexia New Zealand | 20% → 33.3% | 33.3%Dec 2025 | 20%Oct 2025 | 3rd → 2nd |
| Tax Link | 60% → 33.3% | 60%Oct 2025 | 33.3%Dec 2025 | 1st → 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Epplett & Co’s estimated Share of Search among hastings accounting firms in New Zealand increased from 20% to 33.3%.
- Across the 11 months ending August 2026, Nexia New Zealand’s estimated Share of Search among hastings accounting firms in New Zealand increased from 20% to 33.3%.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among hastings accounting firms in New Zealand decreased from 60% to 33.3%.
- Across the 11 months ending August 2026, Epplett & Co’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 33.3% in December 2025 and was lowest at 20% in October 2025.
- Across the 11 months ending August 2026, Nexia New Zealand’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 33.3% in December 2025 and was lowest at 20% in October 2025.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 60% in October 2025 and was lowest at 33.3% in December 2025.
- Across the 11 months ending August 2026, Epplett & Co rose from 2nd to 1st among hastings accounting firms in New Zealand.
- Across the 11 months ending August 2026, Nexia New Zealand rose from 3rd to 2nd among hastings accounting firms in New Zealand.
- Across the 11 months ending August 2026, Tax Link fell from 1st to 3rd among hastings accounting firms in New Zealand.
How did search popularity change for New Zealand hastings accounting firms in August 2026?
1 change
Estimated monthly branded searches for Tax Link in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.