Brandwave

Simply Cremations vs Woolertons' Funeral Home:Which is more popular in New Zealand?

In October 2026, Woolertons' Funeral Home had more branded searches than Simply Cremations among Hamilton funeral directors in New Zealand. Woolertons' Funeral Home had about 170 branded searches, while Simply Cremations had 120. Woolertons' Funeral Home made up 17.5% of all Hamilton funeral director searches we track, and Simply Cremations accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about Hamilton funeral directors, Woolertons' Funeral Home appeared in all three answers and Simply Cremations in none.

Among Hamilton funeral directors in New Zealand in October 2026

Who do people search for more?

Woolertons' Funeral Home, about 42% more searches than Simply Cremations

Woolertons' Funeral Home 170 searchesSimply Cremations 120 searches

Who does AI mention more?

Woolertons' Funeral Home, mentioned in every answer we collected

Woolertons' Funeral Home in 3 of 3Simply Cremations in 0 of 3

Who does AI recommend more?

Woolertons' Funeral Home, the only one of the two named

Woolertons' Funeral Home first in 2Simply Cremations never named

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Top Hamilton funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Woolertons' Funeral Home appeared in all three answers. Simply Cremations did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolertons' Funeral Home1st
  2. Pellow & Hill2nd
  3. Ana-Maria Funeral Services2nd
  4. Seddon Park Funeral Home–
  5. Simply Cremations–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Simply Cremations or Woolertons' Funeral Home more popular in search?

This chart shows how often people search Google for Simply Cremations and Woolertons' Funeral Home by name. Each line represents a brand's share of searches for all five Hamilton funeral directors we track, month by month, from searches in New Zealand.

Simply Cremations and Woolertons' Funeral Home among Hamilton funeral directors in New Zealand, by month

Share of searches by month for Woolertons' Funeral Home, Simply Cremations. The figures are in the table below the chart.

View monthly share of searches table
MonthSeddon Park Funeral HomeWoolertons' Funeral HomePellow & HillSimply CremationsAna-Maria Funeral Services
Nov 202554.1%23.9%5.5%14.7%1.8%
Dec 202550%26.9%7.7%12.8%2.6%
Jan 202662.1%11.6%8.4%16.8%1.1%
Feb 202667.9%13.2%6.6%11.3%0.94%
Mar 202654.1%19.3%11.9%13.8%0.92%
Apr 202660%14.2%13.3%10%2.5%
May 202661.5%9.4%8.5%18.8%1.7%
Jun 202663.8%15.2%8.7%11.6%0.72%
Jul 202667.6%9.5%10.8%10.8%1.4%
Aug 202660.2%12.7%6.6%18.7%1.8%
Sep 202659%21.3%5.7%11.5%2.5%
Oct 202649.5%17.5%15.5%12.4%5.2%

How has branded search for Simply Cremations and Woolertons' Funeral Home changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton funeral directors in October 2026?

3 changes

  1. In October 2026, Pellow & Hill overtook Simply Cremations to rank 3rd among Hamilton funeral directors in New Zealand, with 15.5% of the searches.

  2. In October 2026, Simply Cremations gained share of searches among Hamilton funeral directors in New Zealand, from 11.5% to 12.4%.

  3. In October 2026, Woolertons' Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 21.3% to 17.5%.

How are Simply Cremations’ and Woolertons' Funeral Home’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Simply Cremations’ and Woolertons' Funeral Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Simply Cremations

4 branded search terms

  • simply cremations
  • simply cremations funeral
  • simply cremations hamilton
  • simplycremations

Woolertons' Funeral Home

1 branded search term

  • woolertons

How the Brand Demand Index is measured

Other head-to-heads among Hamilton funeral directors

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