How popular isSimply Cremations in search?
In August 2026, there were an estimated 700 branded searches for Simply Cremations in New Zealand which is up 125.8% over the last 11 months. Simply Cremations holds 24% estimated Share of Search among New Zealand hamilton funeral directors and is ranked 2nd of 3 competitors for search popularity.
Seddon Park Funeral Home65.4%
Simply Cremations24%
Pellow & Hill10.6%
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Which hamilton funeral directors compete with Simply Cremations?
Share of Search by month for Seddon Park Funeral Home, Simply Cremations, Pellow & Hill. The figures are in the table below the chart.
View monthly share of search table
| Month | Seddon Park Funeral Home | Simply Cremations | Pellow & Hill |
|---|---|---|---|
| Oct 2025 | 75.3% | 17.8% | 6.9% |
| Nov 2025 | 62.9% | 28.3% | 8.8% |
| Dec 2025 | 61% | 25.4% | 13.6% |
| Jan 2026 | 66.2% | 20.2% | 13.6% |
| Feb 2026 | 70.4% | 18.8% | 10.8% |
| Mar 2026 | 58.1% | 21.5% | 20.3% |
| Apr 2026 | 67.6% | 16% | 16.4% |
| May 2026 | 59.5% | 26.8% | 13.6% |
| Jun 2026 | 66.5% | 21.1% | 12.4% |
| Jul 2026 | 66.9% | 19.7% | 13.4% |
| Aug 2026 | 65.4% | 24% | 10.6% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.4% | 1.9K | +19.4% | -1.5 points | |
| 2, held 2nd | 24% | 700 | +48.9% | +4.3 points | |
| 3, held 3rd | 10.6% | 310 | -3.1% | -2.8 points |
65.4%
held 1st · 1.9K estimated branded searches · +19.4% vs prior month · -1.5 points
24%
held 2nd · 700 estimated branded searches · +48.9% vs prior month · +4.3 points
10.6%
held 3rd · 310 estimated branded searches · -3.1% vs prior month · -2.8 points
Compare search popularity between Simply Cremations and its closest rivals
How has branded search demand for Simply Cremations changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Simply Cremations in New Zealand rose from 310 to 700.
- Across the 11 months ending August 2026, Simply Cremations’ estimated Share of Search among hamilton funeral directors in New Zealand increased from 17.8% to 24%.
- Across the 11 months ending August 2026, Simply Cremations’ estimated Share of Search among hamilton funeral directors in New Zealand peaked at 28.3% in November 2025 and was lowest at 16% in April 2026.
How did search popularity change for New Zealand hamilton funeral directors in August 2026?
3 changes

In August 2026, Simply Cremations gained estimated Share of Search among hamilton funeral directors in New Zealand, from 19.7% to 24%.

In August 2026, Pellow & Hill lost estimated Share of Search among hamilton funeral directors in New Zealand, from 13.4% to 10.6%.
In August 2026, Seddon Park Funeral Home lost estimated Share of Search among hamilton funeral directors in New Zealand, from 66.9% to 65.4%.
How is Simply Cremations measured?
Brandwave collects information about searches that people make online using Simply Cremations’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- simply cremations
- simply cremations & funeral services
- simply cremations and funeral services
- simply cremations funeral
- simply cremations funeral home
- simply cremations hamilton
- simply cremations near me
- simply cremations nz
- simply cremations online
- simplycremations
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Is Simply Cremations your brand?
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