Seddon Park Funeral Home vs Simply Cremations:Which is more popular by branded search in New Zealand?
In August 2026, Seddon Park Funeral Home had more branded searches than Simply Cremations among hamilton funeral directors in New Zealand. Seddon Park Funeral Home was estimated to have 1.9K branded searches compared to Simply Cremations’ 700, and held a 65.4% Share of Search versus Simply Cremations’ 24%.
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Which is more popular in search, Seddon Park Funeral Home or Simply Cremations?
Compare funeral directors serving Hamilton, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seddon Park Funeral Home, Simply Cremations. The figures are in the table below the chart.
View monthly share of search table
| Month | Seddon Park Funeral Home | Simply Cremations | Pellow & Hill |
|---|---|---|---|
| Oct 2025 | 75.3% | 17.8% | 6.9% |
| Nov 2025 | 62.9% | 28.3% | 8.8% |
| Dec 2025 | 61% | 25.4% | 13.6% |
| Jan 2026 | 66.2% | 20.2% | 13.6% |
| Feb 2026 | 70.4% | 18.8% | 10.8% |
| Mar 2026 | 58.1% | 21.5% | 20.3% |
| Apr 2026 | 67.6% | 16% | 16.4% |
| May 2026 | 59.5% | 26.8% | 13.6% |
| Jun 2026 | 66.5% | 21.1% | 12.4% |
| Jul 2026 | 66.9% | 19.7% | 13.4% |
| Aug 2026 | 65.4% | 24% | 10.6% |
| Sep 2026 | — | — | — |
How has the Seddon Park Funeral Home and Simply Cremations comparison changed over the last 12 months?
3 findings
- Seddon Park Funeral Home was ahead of Simply Cremations in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Seddon Park Funeral Home’s estimated Share of Search among hamilton funeral directors in New Zealand moved from 75.3% to 65.4%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
- Across the 11 months ending August 2026, Simply Cremations’ estimated Share of Search among hamilton funeral directors in New Zealand moved from 17.8% to 24%, and its estimated monthly branded searches moved from 310 to 700.
How did search popularity change for New Zealand hamilton funeral directors in August 2026?
2 changes
In August 2026, Simply Cremations gained estimated Share of Search among hamilton funeral directors in New Zealand, from 19.7% to 24%.
In August 2026, Seddon Park Funeral Home lost estimated Share of Search among hamilton funeral directors in New Zealand, from 66.9% to 65.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Seddon Park Funeral Home’s and Simply Cremations’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Seddon Park Funeral Home
2 branded search terms
- seddon park funeral home
- seddon park funeral home chapel
Simply Cremations
10 branded search terms
- simply cremations
- simply cremations & funeral services
- simply cremations and funeral services
- simply cremations funeral
- simply cremations funeral home
- simply cremations hamilton
- simply cremations near me
- simply cremations nz
- simply cremations online
- simplycremations
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.