Ana-Maria Funeral Services vs Seddon Park Funeral Home:Which is more popular in New Zealand?
In October 2026, Seddon Park Funeral Home had more branded searches than Ana-Maria Funeral Services among Hamilton funeral directors in New Zealand. Seddon Park Funeral Home had about 480 branded searches, while Ana-Maria Funeral Services had 50. Seddon Park Funeral Home made up 49.5% of all Hamilton funeral director searches we track, and Ana-Maria Funeral Services accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about Hamilton funeral directors, Ana-Maria Funeral Services appeared in two of the three answers and Seddon Park Funeral Home in none.
Who do people search for more?
Seddon Park Funeral Home, about 10 searches for every 1 for Ana-Maria Funeral Services
Who does AI mention more?
Ana-Maria Funeral Services, mentioned in 2 of 3 answers, Seddon Park Funeral Home in 0
Who does AI recommend more?
Ana-Maria Funeral Services, the only one of the two named
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Top Hamilton funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions, Ana-Maria Funeral Services was mentioned in two out of three: in two of the three ChatGPT answers. Seddon Park Funeral Home did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Woolertons' Funeral Home3 of 3Named in 3 of 3 ChatGPT answers
Pellow & Hill2 of 3Named in 2 of 3 ChatGPT answers- Ana-Maria Funeral Services2 of 3Named in 2 of 3 ChatGPT answers
- Seddon Park Funeral Home0 of 3Named in 0 of 3 ChatGPT answers
Simply Cremations0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton funeral directors
3 answers
Asked ChatGPT
“Which funeral director should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Hamilton, New Zealand for a funeral?”
Searched Google, AI Overview
“hamilton funeral directors”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“funeral home hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ana-Maria Funeral Services or Seddon Park Funeral Home more popular in search?
This chart shows how often people search Google for Ana-Maria Funeral Services and Seddon Park Funeral Home by name. Each line represents a brand's share of searches for all five Hamilton funeral directors we track, month by month, from searches in New Zealand.
Share of searches by month for Seddon Park Funeral Home, Ana-Maria Funeral Services. The figures are in the table below the chart.
View monthly share of searches table
| Month | Seddon Park Funeral Home | Woolertons' Funeral Home | Pellow & Hill | Simply Cremations | Ana-Maria Funeral Services |
|---|---|---|---|---|---|
| Nov 2025 | 54.1% | 23.9% | 5.5% | 14.7% | 1.8% |
| Dec 2025 | 50% | 26.9% | 7.7% | 12.8% | 2.6% |
| Jan 2026 | 62.1% | 11.6% | 8.4% | 16.8% | 1.1% |
| Feb 2026 | 67.9% | 13.2% | 6.6% | 11.3% | 0.94% |
| Mar 2026 | 54.1% | 19.3% | 11.9% | 13.8% | 0.92% |
| Apr 2026 | 60% | 14.2% | 13.3% | 10% | 2.5% |
| May 2026 | 61.5% | 9.4% | 8.5% | 18.8% | 1.7% |
| Jun 2026 | 63.8% | 15.2% | 8.7% | 11.6% | 0.72% |
| Jul 2026 | 67.6% | 9.5% | 10.8% | 10.8% | 1.4% |
| Aug 2026 | 60.2% | 12.7% | 6.6% | 18.7% | 1.8% |
| Sep 2026 | 59% | 21.3% | 5.7% | 11.5% | 2.5% |
| Oct 2026 | 49.5% | 17.5% | 15.5% | 12.4% | 5.2% |
How has branded search for Ana-Maria Funeral Services and Seddon Park Funeral Home changed in New Zealand over the last 12 months?
3 findings
- Seddon Park Funeral Home was ahead of Ana-Maria Funeral Services in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Ana-Maria Funeral Services’ share of searches among Hamilton funeral directors in New Zealand moved from 1.8% to 5.2%, and its estimated monthly branded searches moved from 20 to 50.
- Across the 12 months ending October 2026, Seddon Park Funeral Home’s share of searches among Hamilton funeral directors in New Zealand moved from 54.1% to 49.5%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for New Zealand Hamilton funeral directors in October 2026?
2 changes
In October 2026, Ana-Maria Funeral Services gained share of searches among Hamilton funeral directors in New Zealand, from 2.5% to 5.2%.
In October 2026, Seddon Park Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 59% to 49.5%.
How are Ana-Maria Funeral Services’ and Seddon Park Funeral Home’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ana-Maria Funeral Services’ and Seddon Park Funeral Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ana-Maria Funeral Services
1 branded search term
- ana maria funeral
Seddon Park Funeral Home
1 branded search term
- seddon park funeral home
Other head-to-heads among Hamilton funeral directors
- Seddon Park Funeral Home vs Woolertons' Funeral Home: compare popularity
- Seddon Park Funeral Home vs Pellow & Hill: compare popularity
- Seddon Park Funeral Home vs Simply Cremations: compare popularity
- Woolertons' Funeral Home vs Pellow & Hill: compare popularity
- Woolertons' Funeral Home vs Simply Cremations: compare popularity
- Woolertons' Funeral Home vs Ana-Maria Funeral Services: compare popularity
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