Brandwave

Seddon Park Funeral Home vs Simply Cremations:Which is more popular in New Zealand?

In October 2026, Seddon Park Funeral Home had more branded searches than Simply Cremations among Hamilton funeral directors in New Zealand. Seddon Park Funeral Home had about 480 branded searches, while Simply Cremations had 120. Seddon Park Funeral Home made up 49.5% of all Hamilton funeral director searches we track, and Simply Cremations accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about Hamilton funeral directors, neither Seddon Park Funeral Home nor Simply Cremations appeared in any of the three answers.

Among Hamilton funeral directors in New Zealand in October 2026

Who do people search for more?

Seddon Park Funeral Home, about 4 searches for every 1 for Simply Cremations

Seddon Park Funeral Home 480 searchesSimply Cremations 120 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Seddon Park Funeral Home in 0 of 3Simply Cremations in 0 of 3

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Top Hamilton funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Seddon Park Funeral Home nor Simply Cremations showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolertons' Funeral Home1st
  2. Pellow & Hill2nd
  3. Ana-Maria Funeral Services2nd
  4. Seddon Park Funeral Home–
  5. Simply Cremations–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Seddon Park Funeral Home or Simply Cremations more popular in search?

This chart shows how often people search Google for Seddon Park Funeral Home and Simply Cremations by name. Each line represents a brand's share of searches for all five Hamilton funeral directors we track, month by month, from searches in New Zealand.

Seddon Park Funeral Home and Simply Cremations among Hamilton funeral directors in New Zealand, by month

Share of searches by month for Seddon Park Funeral Home, Simply Cremations. The figures are in the table below the chart.

View monthly share of searches table
MonthSeddon Park Funeral HomeWoolertons' Funeral HomePellow & HillSimply CremationsAna-Maria Funeral Services
Nov 202554.1%23.9%5.5%14.7%1.8%
Dec 202550%26.9%7.7%12.8%2.6%
Jan 202662.1%11.6%8.4%16.8%1.1%
Feb 202667.9%13.2%6.6%11.3%0.94%
Mar 202654.1%19.3%11.9%13.8%0.92%
Apr 202660%14.2%13.3%10%2.5%
May 202661.5%9.4%8.5%18.8%1.7%
Jun 202663.8%15.2%8.7%11.6%0.72%
Jul 202667.6%9.5%10.8%10.8%1.4%
Aug 202660.2%12.7%6.6%18.7%1.8%
Sep 202659%21.3%5.7%11.5%2.5%
Oct 202649.5%17.5%15.5%12.4%5.2%

How has branded search for Seddon Park Funeral Home and Simply Cremations changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton funeral directors in October 2026?

3 changes

  1. In October 2026, Pellow & Hill overtook Simply Cremations to rank 3rd among Hamilton funeral directors in New Zealand, with 15.5% of the searches.

  2. In October 2026, Simply Cremations gained share of searches among Hamilton funeral directors in New Zealand, from 11.5% to 12.4%.

  3. In October 2026, Seddon Park Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 59% to 49.5%.

How are Seddon Park Funeral Home’s and Simply Cremations’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Seddon Park Funeral Home’s and Simply Cremations’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Seddon Park Funeral Home

1 branded search term

  • seddon park funeral home

Simply Cremations

4 branded search terms

  • simply cremations
  • simply cremations funeral
  • simply cremations hamilton
  • simplycremations

How the Brand Demand Index is measured

Other head-to-heads among Hamilton funeral directors

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