Brandwave

Pellow & Hill vs Seddon Park Funeral Home:Which is more popular in New Zealand?

In October 2026, Seddon Park Funeral Home had more branded searches than Pellow & Hill among Hamilton funeral directors in New Zealand. Seddon Park Funeral Home had about 480 branded searches, while Pellow & Hill had 150. Seddon Park Funeral Home made up 49.5% of all Hamilton funeral director searches we track, and Pellow & Hill accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about Hamilton funeral directors, Pellow & Hill appeared in two of the three answers and Seddon Park Funeral Home in none.

Among Hamilton funeral directors in New Zealand in October 2026

Who do people search for more?

Seddon Park Funeral Home, about 3 searches for every 1 for Pellow & Hill

Seddon Park Funeral Home 480 searchesPellow & Hill 150 searches

Who does AI mention more?

Pellow & Hill, mentioned in 2 of 3 answers, Seddon Park Funeral Home in 0

Pellow & Hill in 2 of 3Seddon Park Funeral Home in 0 of 3

Who does AI recommend more?

Pellow & Hill, the only one of the two named

Pellow & Hill first in 2Seddon Park Funeral Home never named

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Top Hamilton funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pellow & Hill was mentioned in two out of three: in two of the three ChatGPT answers. Seddon Park Funeral Home did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolertons' Funeral Home1st
  2. Pellow & Hill2nd
  3. Ana-Maria Funeral Services2nd
  4. Seddon Park Funeral Home–
  5. Simply Cremations–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pellow & Hill or Seddon Park Funeral Home more popular in search?

This chart shows how often people search Google for Pellow & Hill and Seddon Park Funeral Home by name. Each line represents a brand's share of searches for all five Hamilton funeral directors we track, month by month, from searches in New Zealand.

Pellow & Hill and Seddon Park Funeral Home among Hamilton funeral directors in New Zealand, by month

Share of searches by month for Seddon Park Funeral Home, Pellow & Hill. The figures are in the table below the chart.

View monthly share of searches table
MonthSeddon Park Funeral HomeWoolertons' Funeral HomePellow & HillSimply CremationsAna-Maria Funeral Services
Nov 202554.1%23.9%5.5%14.7%1.8%
Dec 202550%26.9%7.7%12.8%2.6%
Jan 202662.1%11.6%8.4%16.8%1.1%
Feb 202667.9%13.2%6.6%11.3%0.94%
Mar 202654.1%19.3%11.9%13.8%0.92%
Apr 202660%14.2%13.3%10%2.5%
May 202661.5%9.4%8.5%18.8%1.7%
Jun 202663.8%15.2%8.7%11.6%0.72%
Jul 202667.6%9.5%10.8%10.8%1.4%
Aug 202660.2%12.7%6.6%18.7%1.8%
Sep 202659%21.3%5.7%11.5%2.5%
Oct 202649.5%17.5%15.5%12.4%5.2%

How has branded search for Pellow & Hill and Seddon Park Funeral Home changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton funeral directors in October 2026?

2 changes

  1. In October 2026, Pellow & Hill overtook Simply Cremations to rank 3rd among Hamilton funeral directors in New Zealand, with 15.5% of the searches.

  2. In October 2026, Seddon Park Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 59% to 49.5%.

How are Pellow & Hill’s and Seddon Park Funeral Home’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Pellow & Hill’s and Seddon Park Funeral Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pellow & Hill

4 branded search terms

  • james r hill
  • pellow & hill
  • pellow and hill
  • pellows funerals

Seddon Park Funeral Home

1 branded search term

  • seddon park funeral home

How the Brand Demand Index is measured

Other head-to-heads among Hamilton funeral directors

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