Brandwave

How popular isPellow & Hill?

In October 2026, people searched for Pellow & Hill by name about 270 times in New Zealand, a 170% increase from the previous year. These searches made up 15.5% of all New Zealand Hamilton funeral director searches, placing Pellow & Hill third out of five directors. When we asked both ChatGPT and Google AI Overviews about Hamilton funeral directors, Pellow & Hill appeared in two of the three answers and was the joint second most recommended of the five.

Search and AI answers in October 2026

Pellow & Hill is the third most searched of 5 competitors and the joint second most recommended in the AI answers we collected.

  1. Seddon Park Funeral HomeShare of searches 49.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Woolertons' Funeral HomeShare of searches 17.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Pellow & HillShare of searches 15.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. Simply CremationsShare of searches 12.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Ana-Maria Funeral ServicesShare of searches 5.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
Pellow & Hill website (opens in a new tab)

Follow Pellow & Hill and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Hamilton funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pellow & Hill was mentioned in two out of three: in two of the three ChatGPT answers. Pellow & Hill is the joint second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolertons' Funeral Home1st
  2. Pellow & Hill2nd
  3. Ana-Maria Funeral Services2nd
  4. Seddon Park Funeral Home–
  5. Simply Cremations–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Pellow & Hill compared with other New Zealand Hamilton funeral directors?

Pellow & Hill against Hamilton funeral directors in New Zealand, by month

Share of searches by month for Seddon Park Funeral Home, Woolertons' Funeral Home, Pellow & Hill, Simply Cremations, Ana-Maria Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthSeddon Park Funeral HomeWoolertons' Funeral HomePellow & HillSimply CremationsAna-Maria Funeral Services
Nov 202554.1%23.9%5.5%14.7%1.8%
Dec 202550%26.9%7.7%12.8%2.6%
Jan 202662.1%11.6%8.4%16.8%1.1%
Feb 202667.9%13.2%6.6%11.3%0.94%
Mar 202654.1%19.3%11.9%13.8%0.92%
Apr 202660%14.2%13.3%10%2.5%
May 202661.5%9.4%8.5%18.8%1.7%
Jun 202663.8%15.2%8.7%11.6%0.72%
Jul 202667.6%9.5%10.8%10.8%1.4%
Aug 202660.2%12.7%6.6%18.7%1.8%
Sep 202659%21.3%5.7%11.5%2.5%
Oct 202649.5%17.5%15.5%12.4%5.2%

  1. 1.Seddon Park Funeral Home

    49.5%

    Held 1st. 480 estimated branded searches, -33.3% vs prior month. Share -9.5 points.

  2. 2.Woolertons' Funeral Home

    17.5%

    Held 2nd. 170 estimated branded searches, -34.6% vs prior month. Share -3.8 points.

  3. 3.Pellow & Hill

    15.5%

    Moved from 4th to 3rd. 150 estimated branded searches, +114.3% vs prior month. Share +9.7 points.

  4. 4.Simply Cremations

    12.4%

    Moved from 3rd to 4th. 120 estimated branded searches, -14.3% vs prior month. Share +0.9 points.

  5. 5.Ana-Maria Funeral Services

    5.2%

    Held 5th. 50 estimated branded searches, +66.7% vs prior month. Share +2.7 points.

Compare popularity between Pellow & Hill and its closest rivals

Every comparison with Pellow & Hill

4 comparisons

How has branded search demand for Pellow & Hill changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Pellow & Hill in New Zealand rose from 100 to 270.
  • Across the 12 months ending October 2026, Pellow & Hill’s share of searches among Hamilton funeral directors in New Zealand increased from 5.5% to 15.5%.
  • Across the 12 months ending October 2026, Pellow & Hill rose from 4th to 3rd among Hamilton funeral directors in New Zealand.

How did search popularity change for New Zealand Hamilton funeral directors in October 2026?

5 changes

  1. In October 2026, Pellow & Hill overtook Simply Cremations to rank 3rd among Hamilton funeral directors in New Zealand, with 15.5% of the searches.

  2. In October 2026, Ana-Maria Funeral Services gained share of searches among Hamilton funeral directors in New Zealand, from 2.5% to 5.2%.

  3. In October 2026, Simply Cremations gained share of searches among Hamilton funeral directors in New Zealand, from 11.5% to 12.4%.

  4. In October 2026, Seddon Park Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 59% to 49.5%.

  5. In October 2026, Woolertons' Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 21.3% to 17.5%.

How are Pellow & Hill’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Pellow & Hill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • james r hill
  • pellow & hill
  • pellow and hill
  • pellows funerals

Do you work for Pellow & Hill? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Pellow & Hill your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free