Pellow & Hill vs Seddon Park Funeral Home:Which is more popular by branded search in New Zealand?
In August 2026, Seddon Park Funeral Home had more branded searches than Pellow & Hill among hamilton funeral directors in New Zealand. Seddon Park Funeral Home was estimated to have 1.9K branded searches compared to Pellow & Hill’s 310, and held a 65.4% Share of Search versus Pellow & Hill’s 10.6%.
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Which is more popular in search, Pellow & Hill or Seddon Park Funeral Home?
Compare funeral directors serving Hamilton, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seddon Park Funeral Home, Pellow & Hill. The figures are in the table below the chart.
View monthly share of search table
| Month | Seddon Park Funeral Home | Simply Cremations | Pellow & Hill |
|---|---|---|---|
| Oct 2025 | 75.3% | 17.8% | 6.9% |
| Nov 2025 | 62.9% | 28.3% | 8.8% |
| Dec 2025 | 61% | 25.4% | 13.6% |
| Jan 2026 | 66.2% | 20.2% | 13.6% |
| Feb 2026 | 70.4% | 18.8% | 10.8% |
| Mar 2026 | 58.1% | 21.5% | 20.3% |
| Apr 2026 | 67.6% | 16% | 16.4% |
| May 2026 | 59.5% | 26.8% | 13.6% |
| Jun 2026 | 66.5% | 21.1% | 12.4% |
| Jul 2026 | 66.9% | 19.7% | 13.4% |
| Aug 2026 | 65.4% | 24% | 10.6% |
| Sep 2026 | — | — | — |
How has the Pellow & Hill and Seddon Park Funeral Home comparison changed over the last 12 months?
3 findings
- Seddon Park Funeral Home was ahead of Pellow & Hill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pellow & Hill’s estimated Share of Search among hamilton funeral directors in New Zealand moved from 6.9% to 10.6%, and its estimated monthly branded searches moved from 120 to 310.
- Across the 11 months ending August 2026, Seddon Park Funeral Home’s estimated Share of Search among hamilton funeral directors in New Zealand moved from 75.3% to 65.4%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
How did search popularity change for New Zealand hamilton funeral directors in August 2026?
2 changes
In August 2026, Pellow & Hill lost estimated Share of Search among hamilton funeral directors in New Zealand, from 13.4% to 10.6%.
In August 2026, Seddon Park Funeral Home lost estimated Share of Search among hamilton funeral directors in New Zealand, from 66.9% to 65.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Pellow & Hill’s and Seddon Park Funeral Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pellow & Hill
7 branded search terms
- james r hill
- james r hill funeral directors
- pellow & hill
- pellow and hill
- pellow and hill hamilton
- pellows funeral directors
- pellows funerals
Seddon Park Funeral Home
2 branded search terms
- seddon park funeral home
- seddon park funeral home chapel
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