Brandwave

Seddon Park Funeral Home vs Woolertons' Funeral Home:Which is more popular in New Zealand?

In October 2026, Seddon Park Funeral Home had more branded searches than Woolertons' Funeral Home among Hamilton funeral directors in New Zealand. Seddon Park Funeral Home had about 480 branded searches, while Woolertons' Funeral Home had 170. Seddon Park Funeral Home made up 49.5% of all Hamilton funeral director searches we track, and Woolertons' Funeral Home accounted for 17.5%. When we asked ChatGPT and Google AI Overviews about Hamilton funeral directors, Woolertons' Funeral Home appeared in all three answers and Seddon Park Funeral Home in none.

Among Hamilton funeral directors in New Zealand in October 2026

Who do people search for more?

Seddon Park Funeral Home, about 3 searches for every 1 for Woolertons' Funeral Home

Seddon Park Funeral Home 480 searchesWoolertons' Funeral Home 170 searches

Who does AI mention more?

Woolertons' Funeral Home, mentioned in every answer we collected

Woolertons' Funeral Home in 3 of 3Seddon Park Funeral Home in 0 of 3

Who does AI recommend more?

Woolertons' Funeral Home, the only one of the two named

Woolertons' Funeral Home first in 2Seddon Park Funeral Home never named

Follow Seddon Park Funeral Home vs Woolertons' Funeral Home and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Hamilton funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Woolertons' Funeral Home appeared in all three answers. Seddon Park Funeral Home did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolertons' Funeral Home1st
  2. Pellow & Hill2nd
  3. Ana-Maria Funeral Services2nd
  4. Seddon Park Funeral Home–
  5. Simply Cremations–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Seddon Park Funeral Home or Woolertons' Funeral Home more popular in search?

This chart shows how often people search Google for Seddon Park Funeral Home and Woolertons' Funeral Home by name. Each line represents a brand's share of searches for all five Hamilton funeral directors we track, month by month, from searches in New Zealand.

Seddon Park Funeral Home and Woolertons' Funeral Home among Hamilton funeral directors in New Zealand, by month

Share of searches by month for Seddon Park Funeral Home, Woolertons' Funeral Home. The figures are in the table below the chart.

View monthly share of searches table
MonthSeddon Park Funeral HomeWoolertons' Funeral HomePellow & HillSimply CremationsAna-Maria Funeral Services
Nov 202554.1%23.9%5.5%14.7%1.8%
Dec 202550%26.9%7.7%12.8%2.6%
Jan 202662.1%11.6%8.4%16.8%1.1%
Feb 202667.9%13.2%6.6%11.3%0.94%
Mar 202654.1%19.3%11.9%13.8%0.92%
Apr 202660%14.2%13.3%10%2.5%
May 202661.5%9.4%8.5%18.8%1.7%
Jun 202663.8%15.2%8.7%11.6%0.72%
Jul 202667.6%9.5%10.8%10.8%1.4%
Aug 202660.2%12.7%6.6%18.7%1.8%
Sep 202659%21.3%5.7%11.5%2.5%
Oct 202649.5%17.5%15.5%12.4%5.2%

How has branded search for Seddon Park Funeral Home and Woolertons' Funeral Home changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton funeral directors in October 2026?

2 changes

  1. In October 2026, Seddon Park Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 59% to 49.5%.

  2. In October 2026, Woolertons' Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 21.3% to 17.5%.

How are Seddon Park Funeral Home’s and Woolertons' Funeral Home’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Seddon Park Funeral Home’s and Woolertons' Funeral Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Seddon Park Funeral Home

1 branded search term

  • seddon park funeral home

Woolertons' Funeral Home

1 branded search term

  • woolertons

How the Brand Demand Index is measured

Other head-to-heads among Hamilton funeral directors

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free