How popular isWoolertons' Funeral Home?
In October 2026, people searched for Woolertons' Funeral Home by name about 260 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 17.5% of all New Zealand Hamilton funeral director searches, placing Woolertons' Funeral Home second out of five directors. When we asked both ChatGPT and Google AI Overviews about Hamilton funeral directors, Woolertons' Funeral Home appeared in all answers and was the most recommended of the five.
Woolertons' Funeral Home is the second most searched of 5 competitors and the most recommended in the AI answers we collected.
Seddon Park Funeral HomeShare of searches 49.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Woolertons' Funeral HomeShare of searches 17.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Pellow & HillShare of searches 15.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
Simply CremationsShare of searches 12.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Ana-Maria Funeral ServicesShare of searches 5.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
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Top Hamilton funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions, Woolertons' Funeral Home appeared in all three answers. Woolertons' Funeral Home is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Woolertons' Funeral Home3 of 3Named in 3 of 3 ChatGPT answers
- Pellow & Hill2 of 3Named in 2 of 3 ChatGPT answers
- Ana-Maria Funeral Services2 of 3Named in 2 of 3 ChatGPT answers
- Seddon Park Funeral Home0 of 3Named in 0 of 3 ChatGPT answers
- Simply Cremations0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton funeral directors
3 answers
Asked ChatGPT
“Which funeral director should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Hamilton, New Zealand for a funeral?”
Searched Google, AI Overview
“hamilton funeral directors”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“funeral home hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Woolertons' Funeral Home compared with other New Zealand Hamilton funeral directors?
Share of searches by month for Seddon Park Funeral Home, Woolertons' Funeral Home, Pellow & Hill, Simply Cremations, Ana-Maria Funeral Services. The figures are in the table below the chart.
View monthly share of searches table
| Month | Seddon Park Funeral Home | Woolertons' Funeral Home | Pellow & Hill | Simply Cremations | Ana-Maria Funeral Services |
|---|---|---|---|---|---|
| Nov 2025 | 54.1% | 23.9% | 5.5% | 14.7% | 1.8% |
| Dec 2025 | 50% | 26.9% | 7.7% | 12.8% | 2.6% |
| Jan 2026 | 62.1% | 11.6% | 8.4% | 16.8% | 1.1% |
| Feb 2026 | 67.9% | 13.2% | 6.6% | 11.3% | 0.94% |
| Mar 2026 | 54.1% | 19.3% | 11.9% | 13.8% | 0.92% |
| Apr 2026 | 60% | 14.2% | 13.3% | 10% | 2.5% |
| May 2026 | 61.5% | 9.4% | 8.5% | 18.8% | 1.7% |
| Jun 2026 | 63.8% | 15.2% | 8.7% | 11.6% | 0.72% |
| Jul 2026 | 67.6% | 9.5% | 10.8% | 10.8% | 1.4% |
| Aug 2026 | 60.2% | 12.7% | 6.6% | 18.7% | 1.8% |
| Sep 2026 | 59% | 21.3% | 5.7% | 11.5% | 2.5% |
| Oct 2026 | 49.5% | 17.5% | 15.5% | 12.4% | 5.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 480 | -33.3% | -9.5 points | |
| 2, held 2nd | 17.5% | 170 | -34.6% | -3.8 points | |
| 3, moved from 4th to 3rd | 15.5% | 150 | +114.3% | +9.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.4% | 120 | -14.3% | +0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.2% | 50 | +66.7% | +2.7 points |
49.5%
Held 1st. 480 estimated branded searches, -33.3% vs prior month. Share -9.5 points.
17.5%
Held 2nd. 170 estimated branded searches, -34.6% vs prior month. Share -3.8 points.
15.5%
Moved from 4th to 3rd. 150 estimated branded searches, +114.3% vs prior month. Share +9.7 points.
12.4%
Moved from 3rd to 4th. 120 estimated branded searches, -14.3% vs prior month. Share +0.9 points.
Held 5th. 50 estimated branded searches, +66.7% vs prior month. Share +2.7 points.
Compare popularity between Woolertons' Funeral Home and its closest rivals
- Woolertons' Funeral Home vs Seddon Park Funeral Home: compare popularity
- Woolertons' Funeral Home vs Pellow & Hill: compare popularity
- Woolertons' Funeral Home vs Simply Cremations: compare popularity
- Woolertons' Funeral Home vs Ana-Maria Funeral Services: compare popularity
- Compare Woolertons' Funeral Home with any brand
Every comparison with Woolertons' Funeral Home
4 comparisons
How has branded search demand for Woolertons' Funeral Home changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Woolertons' Funeral Home in New Zealand fell from 390 to 260.
- Across the 12 months ending October 2026, Woolertons' Funeral Home’s share of searches among Hamilton funeral directors in New Zealand decreased from 23.9% to 17.5%.
- Across the 12 months ending October 2026, Woolertons' Funeral Home’s share of searches among Hamilton funeral directors in New Zealand peaked at 26.9% in December 2025 and was lowest at 9.4% in May 2026.
How did search popularity change for New Zealand Hamilton funeral directors in October 2026?
5 changes
In October 2026, Pellow & Hill overtook Simply Cremations to rank 3rd among Hamilton funeral directors in New Zealand, with 15.5% of the searches.
In October 2026, Ana-Maria Funeral Services gained share of searches among Hamilton funeral directors in New Zealand, from 2.5% to 5.2%.
In October 2026, Simply Cremations gained share of searches among Hamilton funeral directors in New Zealand, from 11.5% to 12.4%.
In October 2026, Seddon Park Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 59% to 49.5%.
In October 2026, Woolertons' Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 21.3% to 17.5%.
How are Woolertons' Funeral Home’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Woolertons' Funeral Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- woolertons
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