Ana-Maria Funeral Services vs Pellow & Hill:Which is more popular in New Zealand?
In October 2026, Pellow & Hill had more branded searches than Ana-Maria Funeral Services among Hamilton funeral directors in New Zealand. Pellow & Hill had about 150 branded searches, while Ana-Maria Funeral Services had 50. Pellow & Hill made up 15.5% of all Hamilton funeral director searches we track, and Ana-Maria Funeral Services accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about Hamilton funeral directors, Ana-Maria Funeral Services and Pellow & Hill each appeared in two of the three answers. Ana-Maria Funeral Services and Pellow & Hill were each mentioned first in one of the two answers.
Who do people search for more?
Pellow & Hill, about 3 searches for every 1 for Ana-Maria Funeral Services
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Ana-Maria Funeral Services vs Pellow & Hill and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Hamilton funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions, Ana-Maria Funeral Services and Pellow & Hill were each mentioned in two out of three: in two of the three ChatGPT answers. Ana-Maria Funeral Services and Pellow & Hill were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Woolertons' Funeral Home3 of 3Named in 3 of 3 ChatGPT answers- Pellow & Hill2 of 3Named in 2 of 3 ChatGPT answers
Ana-Maria Funeral Services2 of 3Named in 2 of 3 ChatGPT answers
Seddon Park Funeral Home0 of 3Named in 0 of 3 ChatGPT answers
Simply Cremations0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton funeral directors
3 answers
Asked ChatGPT
“Which funeral director should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Hamilton, New Zealand for a funeral?”
Searched Google, AI Overview
“hamilton funeral directors”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“funeral home hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ana-Maria Funeral Services or Pellow & Hill more popular in search?
This chart shows how often people search Google for Ana-Maria Funeral Services and Pellow & Hill by name. Each line represents a brand's share of searches for all five Hamilton funeral directors we track, month by month, from searches in New Zealand.
Share of searches by month for Pellow & Hill, Ana-Maria Funeral Services. The figures are in the table below the chart.
View monthly share of searches table
| Month | Seddon Park Funeral Home | Woolertons' Funeral Home | Pellow & Hill | Simply Cremations | Ana-Maria Funeral Services |
|---|---|---|---|---|---|
| Nov 2025 | 54.1% | 23.9% | 5.5% | 14.7% | 1.8% |
| Dec 2025 | 50% | 26.9% | 7.7% | 12.8% | 2.6% |
| Jan 2026 | 62.1% | 11.6% | 8.4% | 16.8% | 1.1% |
| Feb 2026 | 67.9% | 13.2% | 6.6% | 11.3% | 0.94% |
| Mar 2026 | 54.1% | 19.3% | 11.9% | 13.8% | 0.92% |
| Apr 2026 | 60% | 14.2% | 13.3% | 10% | 2.5% |
| May 2026 | 61.5% | 9.4% | 8.5% | 18.8% | 1.7% |
| Jun 2026 | 63.8% | 15.2% | 8.7% | 11.6% | 0.72% |
| Jul 2026 | 67.6% | 9.5% | 10.8% | 10.8% | 1.4% |
| Aug 2026 | 60.2% | 12.7% | 6.6% | 18.7% | 1.8% |
| Sep 2026 | 59% | 21.3% | 5.7% | 11.5% | 2.5% |
| Oct 2026 | 49.5% | 17.5% | 15.5% | 12.4% | 5.2% |
How has branded search for Ana-Maria Funeral Services and Pellow & Hill changed in New Zealand over the last 12 months?
3 findings
- Pellow & Hill was ahead of Ana-Maria Funeral Services in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Ana-Maria Funeral Services’ share of searches among Hamilton funeral directors in New Zealand moved from 1.8% to 5.2%, and its estimated monthly branded searches moved from 20 to 50.
- Across the 12 months ending October 2026, Pellow & Hill’s share of searches among Hamilton funeral directors in New Zealand moved from 5.5% to 15.5%, and its estimated monthly branded searches moved from 60 to 150.
How did search popularity change for New Zealand Hamilton funeral directors in October 2026?
2 changes
In October 2026, Pellow & Hill overtook Simply Cremations to rank 3rd among Hamilton funeral directors in New Zealand, with 15.5% of the searches.
In October 2026, Ana-Maria Funeral Services gained share of searches among Hamilton funeral directors in New Zealand, from 2.5% to 5.2%.
How are Ana-Maria Funeral Services’ and Pellow & Hill’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Ana-Maria Funeral Services’ and Pellow & Hill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ana-Maria Funeral Services
1 branded search term
- ana maria funeral
Pellow & Hill
4 branded search terms
- james r hill
- pellow & hill
- pellow and hill
- pellows funerals
Other head-to-heads among Hamilton funeral directors
- Seddon Park Funeral Home vs Woolertons' Funeral Home: compare popularity
- Seddon Park Funeral Home vs Pellow & Hill: compare popularity
- Seddon Park Funeral Home vs Simply Cremations: compare popularity
- Seddon Park Funeral Home vs Ana-Maria Funeral Services: compare popularity
- Woolertons' Funeral Home vs Pellow & Hill: compare popularity
- Woolertons' Funeral Home vs Simply Cremations: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.