Brandwave

Ana-Maria Funeral Services vs Simply Cremations:Which is more popular in New Zealand?

In October 2026, Simply Cremations had more branded searches than Ana-Maria Funeral Services among Hamilton funeral directors in New Zealand. Simply Cremations had about 120 branded searches, while Ana-Maria Funeral Services had 50. Simply Cremations made up 12.4% of all Hamilton funeral director searches we track, and Ana-Maria Funeral Services accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about Hamilton funeral directors, Ana-Maria Funeral Services appeared in two of the three answers and Simply Cremations in none.

Among Hamilton funeral directors in New Zealand in October 2026

Who do people search for more?

Simply Cremations, about 2 searches for every 1 for Ana-Maria Funeral Services

Simply Cremations 120 searchesAna-Maria Funeral Services 50 searches

Who does AI mention more?

Ana-Maria Funeral Services, mentioned in 2 of 3 answers, Simply Cremations in 0

Ana-Maria Funeral Services in 2 of 3Simply Cremations in 0 of 3

Who does AI recommend more?

Ana-Maria Funeral Services, the only one of the two named

Ana-Maria Funeral Services first in 2Simply Cremations never named

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Top Hamilton funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ana-Maria Funeral Services was mentioned in two out of three: in two of the three ChatGPT answers. Simply Cremations did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolertons' Funeral Home1st
  2. Pellow & Hill2nd
  3. Ana-Maria Funeral Services2nd
  4. Seddon Park Funeral Home–
  5. Simply Cremations–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ana-Maria Funeral Services or Simply Cremations more popular in search?

This chart shows how often people search Google for Ana-Maria Funeral Services and Simply Cremations by name. Each line represents a brand's share of searches for all five Hamilton funeral directors we track, month by month, from searches in New Zealand.

Ana-Maria Funeral Services and Simply Cremations among Hamilton funeral directors in New Zealand, by month

Share of searches by month for Simply Cremations, Ana-Maria Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthSeddon Park Funeral HomeWoolertons' Funeral HomePellow & HillSimply CremationsAna-Maria Funeral Services
Nov 202554.1%23.9%5.5%14.7%1.8%
Dec 202550%26.9%7.7%12.8%2.6%
Jan 202662.1%11.6%8.4%16.8%1.1%
Feb 202667.9%13.2%6.6%11.3%0.94%
Mar 202654.1%19.3%11.9%13.8%0.92%
Apr 202660%14.2%13.3%10%2.5%
May 202661.5%9.4%8.5%18.8%1.7%
Jun 202663.8%15.2%8.7%11.6%0.72%
Jul 202667.6%9.5%10.8%10.8%1.4%
Aug 202660.2%12.7%6.6%18.7%1.8%
Sep 202659%21.3%5.7%11.5%2.5%
Oct 202649.5%17.5%15.5%12.4%5.2%

How has branded search for Ana-Maria Funeral Services and Simply Cremations changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton funeral directors in October 2026?

3 changes

  1. In October 2026, Pellow & Hill overtook Simply Cremations to rank 3rd among Hamilton funeral directors in New Zealand, with 15.5% of the searches.

  2. In October 2026, Ana-Maria Funeral Services gained share of searches among Hamilton funeral directors in New Zealand, from 2.5% to 5.2%.

  3. In October 2026, Simply Cremations gained share of searches among Hamilton funeral directors in New Zealand, from 11.5% to 12.4%.

How are Ana-Maria Funeral Services’ and Simply Cremations’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Ana-Maria Funeral Services’ and Simply Cremations’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ana-Maria Funeral Services

1 branded search term

  • ana maria funeral

Simply Cremations

4 branded search terms

  • simply cremations
  • simply cremations funeral
  • simply cremations hamilton
  • simplycremations

How the Brand Demand Index is measured

Other head-to-heads among Hamilton funeral directors

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