Grey Street Legal vs Wilson Barber & Co:Which is more popular in New Zealand?

Name: Grey Street Legal vs Wilson Barber & Co: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Grey Street Legal had more branded searches than Wilson Barber & Co among Gisborne law firms in New Zealand. Grey Street Legal had about 100 branded searches, while Wilson Barber & Co had 10. Grey Street Legal made up 20% of all Gisborne law firm searches we track, and Wilson Barber & Co accounted for 2%. When we asked ChatGPT and Google AI Overviews about Gisborne law firms, Grey Street Legal appeared in all three answers and Wilson Barber & Co in two. Grey Street Legal was mentioned before Wilson Barber & Co in every answer.

Among Gisborne law firms in New Zealand in October 2026

Follow Grey Street Legal vs Wilson Barber & Co and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Gisborne law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Grey Street Legal appeared in all three answers. Wilson Barber & Co was mentioned in two out of three: in two of the three ChatGPT answers. Grey Street Legal was listed before Wilson Barber & Co in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Woodward Chrisp	Named in 3 of 3 ChatGPT answers	3 of 3
Nolans Lawyers	Named in 3 of 3 ChatGPT answers	3 of 3
Grey Street Legal	Named in 3 of 3 ChatGPT answers	3 of 3
Wilson Barber & Co	Named in 2 of 3 ChatGPT answers	2 of 3

Woodward Chrisp3 of 3Named in 3 of 3 ChatGPT answers
Nolans Lawyers3 of 3Named in 3 of 3 ChatGPT answers
Grey Street Legal3 of 3Named in 3 of 3 ChatGPT answers
Wilson Barber & Co2 of 3Named in 2 of 3 ChatGPT answers

See every answer about Gisborne law firms

3 answers

Asked ChatGPT
“Which law firm should I hire in Gisborne, New Zealand?”
Asked ChatGPT
“What are the best law firms in Gisborne, New Zealand?”
Asked ChatGPT
“What's the best law firm in Gisborne, New Zealand for legal advice?”
Searched Google, AI Overview
“gisborne lawyers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer gisborne”
Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Grey Street Legal or Wilson Barber & Co more popular in search?

This chart shows how often people search Google for Grey Street Legal and Wilson Barber & Co by name. Each line represents a brand's share of searches for all four Gisborne law firms we track, month by month, from searches in New Zealand.

Grey Street Legal and Wilson Barber & Co among Gisborne law firms in New Zealand, by month

Month	Woodward Chrisp	Nolans Lawyers	Grey Street Legal	Wilson Barber & Co
Nov 2025	49.2%	27.7%	21.5%	1.5%
Dec 2025	46%	30%	20%	4%
Jan 2026	48.3%	25.9%	20.7%	5.2%
Feb 2026	50%	27.3%	19.7%	3%
Mar 2026	45.9%	29.7%	21.6%	2.7%
Apr 2026	50%	31%	17.2%	1.7%
May 2026	49.2%	30.5%	18.6%	1.7%
Jun 2026	47.4%	31.6%	19.3%	1.8%
Jul 2026	53.3%	25%	20%	1.7%
Aug 2026	46.6%	31%	20.7%	1.7%
Sep 2026	51.7%	25.9%	20.7%	1.7%
Oct 2026	48%	30%	20%	2%

How has branded search for Grey Street Legal and Wilson Barber & Co changed in New Zealand over the last 12 months?

3 findings

Grey Street Legal was ahead of Wilson Barber & Co in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Grey Street Legal’s share of searches among Gisborne law firms in New Zealand moved from 21.5% to 20%, and its estimated monthly branded searches moved from 140 to 100.
Across the 12 months ending October 2026, Wilson Barber & Co’s share of searches among Gisborne law firms in New Zealand moved from 1.5% to 2%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand Gisborne law firms in October 2026?

1 change

In October 2026, Grey Street Legal lost share of searches among Gisborne law firms in New Zealand, from 20.7% to 20%.

How are Grey Street Legal’s and Wilson Barber & Co’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Grey Street Legal’s and Wilson Barber & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.