How popular isWilson Barber & Co?
In October 2026, people searched for Wilson Barber & Co by name about 110 times in New Zealand, a 35.3% decrease from the previous year. These searches made up 2% of all New Zealand Gisborne law firm searches, placing Wilson Barber & Co fourth out of four firms. When we asked both ChatGPT and Google AI Overviews about Gisborne law firms, Wilson Barber & Co appeared in two of the three answers and was the fourth most recommended of the four.
Wilson Barber & Co is the fourth most searched of 4 competitors and the fourth most recommended in the AI answers we collected.
Woodward ChrispShare of searches 48%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Nolans LawyersShare of searches 30%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Grey Street LegalShare of searches 20%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st- Wilson Barber & CoShare of searches 2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
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Top Gisborne law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Wilson Barber & Co was mentioned in two out of three: in two of the three ChatGPT answers. Wilson Barber & Co is the fourth most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Woodward Chrisp3 of 3Named in 3 of 3 ChatGPT answers
- Nolans Lawyers3 of 3Named in 3 of 3 ChatGPT answers
- Grey Street Legal3 of 3Named in 3 of 3 ChatGPT answers
- Wilson Barber & Co2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Gisborne law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Gisborne, New Zealand?”
Asked ChatGPT
“What are the best law firms in Gisborne, New Zealand?”
Asked ChatGPT
“What's the best law firm in Gisborne, New Zealand for legal advice?”
Searched Google, AI Overview
“gisborne lawyers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer gisborne”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Wilson Barber & Co compared with other New Zealand Gisborne law firms?
Share of searches by month for Woodward Chrisp, Nolans Lawyers, Grey Street Legal, Wilson Barber & Co. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woodward Chrisp | Nolans Lawyers | Grey Street Legal | Wilson Barber & Co |
|---|---|---|---|---|
| Nov 2025 | 49.2% | 27.7% | 21.5% | 1.5% |
| Dec 2025 | 46% | 30% | 20% | 4% |
| Jan 2026 | 48.3% | 25.9% | 20.7% | 5.2% |
| Feb 2026 | 50% | 27.3% | 19.7% | 3% |
| Mar 2026 | 45.9% | 29.7% | 21.6% | 2.7% |
| Apr 2026 | 50% | 31% | 17.2% | 1.7% |
| May 2026 | 49.2% | 30.5% | 18.6% | 1.7% |
| Jun 2026 | 47.4% | 31.6% | 19.3% | 1.8% |
| Jul 2026 | 53.3% | 25% | 20% | 1.7% |
| Aug 2026 | 46.6% | 31% | 20.7% | 1.7% |
| Sep 2026 | 51.7% | 25.9% | 20.7% | 1.7% |
| Oct 2026 | 48% | 30% | 20% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48% | 240 | -20% | -3.7 points | |
| 2, held 2nd | 30% | 150 | 0% | +4.1 points | |
| 3, held 3rd | 20% | 100 | -16.7% | -0.7 points | |
| 4, held 4th | 2% | 10 | 0% | +0.3 points |
48%
Held 1st. 240 estimated branded searches, -20% vs prior month. Share -3.7 points.
30%
Held 2nd. 150 estimated branded searches, 0% vs prior month. Share +4.1 points.
20%
Held 3rd. 100 estimated branded searches, -16.7% vs prior month. Share -0.7 points.
Held 4th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between Wilson Barber & Co and its closest rivals
Every comparison with Wilson Barber & Co
3 comparisons
How has branded search demand for Wilson Barber & Co changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Wilson Barber & Co in New Zealand fell from 170 to 110.
- Across the 12 months ending October 2026, Wilson Barber & Co’s share of searches among Gisborne law firms in New Zealand peaked at 5.2% in January 2026 and was lowest at 1.5% in November 2025.
How did search popularity change for New Zealand Gisborne law firms in October 2026?
3 changes
In October 2026, Nolans Lawyers gained share of searches among Gisborne law firms in New Zealand, from 25.9% to 30%.
In October 2026, Woodward Chrisp lost share of searches among Gisborne law firms in New Zealand, from 51.7% to 48%.
In October 2026, Grey Street Legal lost share of searches among Gisborne law firms in New Zealand, from 20.7% to 20%.
How are Wilson Barber & Co’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wilson Barber & Co’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wilson barber
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