Brandwave

How popular isWoodward Chrisp?

In October 2026, people searched for Woodward Chrisp by name about 500 times in New Zealand, a 31.5% decrease from the previous year. These searches made up 48% of all New Zealand Gisborne law firm searches, placing Woodward Chrisp first out of four firms. When we asked both ChatGPT and Google AI Overviews about Gisborne law firms, Woodward Chrisp appeared in all answers and was the third most recommended of the four.

Search and AI answers in October 2026

Woodward Chrisp is the most searched of 4 competitors and the third most recommended in the AI answers we collected.

  1. Woodward ChrispShare of searches 48%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. Nolans LawyersShare of searches 30%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Grey Street LegalShare of searches 20%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Wilson Barber & CoShare of searches 2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Woodward Chrisp website (opens in a new tab)

Follow Woodward Chrisp and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Gisborne law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Woodward Chrisp appeared in all three answers. Woodward Chrisp is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grey Street Legal1st
  2. Nolans Lawyers2nd
  3. Woodward Chrisp3rd
  4. Wilson Barber & Co4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Gisborne law firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Woodward Chrisp compared with other New Zealand Gisborne law firms?

Woodward Chrisp against Gisborne law firms in New Zealand, by month

Share of searches by month for Woodward Chrisp, Nolans Lawyers, Grey Street Legal, Wilson Barber & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthWoodward ChrispNolans LawyersGrey Street LegalWilson Barber & Co
Nov 202549.2%27.7%21.5%1.5%
Dec 202546%30%20%4%
Jan 202648.3%25.9%20.7%5.2%
Feb 202650%27.3%19.7%3%
Mar 202645.9%29.7%21.6%2.7%
Apr 202650%31%17.2%1.7%
May 202649.2%30.5%18.6%1.7%
Jun 202647.4%31.6%19.3%1.8%
Jul 202653.3%25%20%1.7%
Aug 202646.6%31%20.7%1.7%
Sep 202651.7%25.9%20.7%1.7%
Oct 202648%30%20%2%
  1. Held 1st. 240 estimated branded searches, -20% vs prior month. Share -3.7 points.

  2. Held 2nd. 150 estimated branded searches, 0% vs prior month. Share +4.1 points.

  3. Held 3rd. 100 estimated branded searches, -16.7% vs prior month. Share -0.7 points.

  4. Held 4th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Woodward Chrisp and its closest rivals

Every comparison with Woodward Chrisp

3 comparisons

How has branded search demand for Woodward Chrisp changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Woodward Chrisp in New Zealand fell from 730 to 500.
  • Across the 12 months ending October 2026, Woodward Chrisp’s share of searches among Gisborne law firms in New Zealand decreased from 49.2% to 48%.
  • Across the 12 months ending October 2026, Woodward Chrisp’s share of searches among Gisborne law firms in New Zealand peaked at 53.3% in July 2026 and was lowest at 45.9% in March 2026.

How did search popularity change for New Zealand Gisborne law firms in October 2026?

3 changes
  1. In October 2026, Nolans Lawyers gained share of searches among Gisborne law firms in New Zealand, from 25.9% to 30%.

  2. In October 2026, Woodward Chrisp lost share of searches among Gisborne law firms in New Zealand, from 51.7% to 48%.

  3. In October 2026, Grey Street Legal lost share of searches among Gisborne law firms in New Zealand, from 20.7% to 20%.

How are Woodward Chrisp’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Woodward Chrisp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • woodward chrisp
  • woodward chrisp gisborne
  • woodward chrisp lawyers
  • woodward chrisp solicitors
  • woodward-chrisp

Do you work for Woodward Chrisp? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Woodward Chrisp your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.