Grey Street Legal vs Woodward Chrisp:Which is more popular by branded search in New Zealand?
In August 2026, Woodward Chrisp had more branded searches than Grey Street Legal among gisborne law firms in New Zealand. Woodward Chrisp was estimated to have 530 branded searches compared to Grey Street Legal’s 200, and held a 50% Share of Search versus Grey Street Legal’s 18.9%.
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Which is more popular in search, Grey Street Legal or Woodward Chrisp?
Compare Gisborne law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Woodward Chrisp, Grey Street Legal. The figures are in the table below the chart.
View monthly share of search table
| Month | Woodward Chrisp | Nolans Lawyers | Grey Street Legal |
|---|---|---|---|
| Oct 2025 | 56.3% | 25% | 18.8% |
| Nov 2025 | 57% | 25.8% | 17.2% |
| Dec 2025 | 51.5% | 28.9% | 19.6% |
| Jan 2026 | 53.1% | 27.6% | 19.4% |
| Feb 2026 | 57% | 25.2% | 17.8% |
| Mar 2026 | 47.7% | 30.3% | 22% |
| Apr 2026 | 56.6% | 25.5% | 17.9% |
| May 2026 | 55.1% | 25.2% | 19.6% |
| Jun 2026 | 51.8% | 28.9% | 19.3% |
| Jul 2026 | 51% | 26% | 23.1% |
| Aug 2026 | 50% | 31.1% | 18.9% |
| Sep 2026 | — | — | — |
How has the Grey Street Legal and Woodward Chrisp comparison changed over the last 12 months?
3 findings
- Woodward Chrisp was ahead of Grey Street Legal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grey Street Legal’s estimated Share of Search among gisborne law firms in New Zealand moved from 18.8% to 18.9%, and its estimated monthly branded searches moved from 210 to 200.
- Across the 11 months ending August 2026, Woodward Chrisp’s estimated Share of Search among gisborne law firms in New Zealand moved from 56.3% to 50%, and its estimated monthly branded searches moved from 630 to 530.
How did search popularity change for New Zealand gisborne law firms in August 2026?
2 changes
In August 2026, Grey Street Legal lost estimated Share of Search among gisborne law firms in New Zealand, from 23.1% to 18.9%.
In August 2026, Woodward Chrisp lost estimated Share of Search among gisborne law firms in New Zealand, from 51% to 50%.
How each brand is measured
Brandwave collects information about searches that people make online using Grey Street Legal’s and Woodward Chrisp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grey Street Legal
2 branded search terms
- grey street legal
- grey street legal gisborne
Woodward Chrisp
5 branded search terms
- woodward chrisp
- woodward chrisp gisborne
- woodward chrisp lawyers
- woodward chrisp solicitors
- woodward-chrisp
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.